The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different!
The latest Mozscape index is now live - just two and a half weeks after our last January index release! All Mozscape data has been refreshed across all our applications so you can see the latest data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
Whether you are an in-house SEM/SEO or work for an agency, you need to be able to present solid data and realistic predictions to get your recommendations realized. This can be complicated by the fact that none of us know Google’s algorithm, nor can we predict how it and the state of search will change over the next year.
The past year, we've seen a strange trend develop in the world of SEO: The rise of the “generic link.” Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. Google’s official SEO Starter Guide actually discourages webmasters from using generic links. Google published this guide in 2010. I wanted to find out: Is it still relevant today?
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
I'm going to share how we manage to stay on top of over 30 client projects at any one time whilst making sure we don't miss tasks or lose track of the hours we've spent.
Does Google+ Authorship get you trusted faster? A case study with a brand new domain.
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly. But what if you aren't able to implement a responsive design, or what if it's just not the right approach for your business model? Today's post shows you how to optimize a "different URL" mobile site as an alternative.
Aiming to answer one of the most frequently asked questions in the Moz Q&A forum, this post dives deep into the question of, "Why is this site outranking me for X and Y keyword, even though....?" Sit back, relax, and take in the knowledge!
The past 12 months have been brutal for many traditional forms of link building, and many webmasters are left wondering what technique will fall under the hatchet next. In today's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards - no matter what tactic you use!
If you want your boss to care about content marketing, you need to know how to pitch it right. Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success.
Over the past couple of weeks, I have been conducting detailed research in order to generate a comprehensive list of content-related resources from around the web. While a majority of the work & research I do is for the clients of a Portland-based digital agency, I felt it was only appropriate to share the following post as a snapshot of that research. My belief is that this post should prove useful to those who are focusing on not just creating content, but creating compelling content.
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients. Our very own Product Manager, Miranda Rensch, offers a list of tools you can use to create beautiful visualizations and let your visual communication skills shine!
I'm with Rand on this one — inbound marketing is going to continue making waves in 2013 and beyond for every business (and individual) that wishes to sell things online.
Every country differs in the way its citizens use the Internet to gather information, interact with online communities, and experience entertainment. In today's post, Gianluca Fiorelli uses data to paint a picture of what search and Internet usage in Italy has looked like over the last few years, and what the future has in store.