How To Create an Excel Spreadsheet to Remove Link Spam Post Penguin
A comprehensive Excel spreadsheet template that can be easily duplicated and handed off to an outsourcer for webmaster outreach to get links removed.
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Leveraging the Power of Slide Decks to Boost your SEO, Social + Content Marketing
In this week's Whiteboard Firday, we are going to be discussing how you can use slide decks for web marketing. I've been leveraging the power of slide decks for quite some time now and would like to share a little bit about what I have learned.
Don't Let Google Huff and Puff and Blow You Away
This might sound a little crazy, but the best SEO you can do right now is no SEO. Yes, follow the guidelines previously mentioned. I would consider this search engine compliance more than I would search engine optimization. But don't go around the Internet looking for any and every opportunity to do something that is going to increase your search engine rankings.
How Twitter's Bad SEO Affects your Brand Reputation Management
I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.
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Define and Align: A Manageable Content and Social Media Marketing Process
When we get into the truth of how much time and effort goes into the actual work of raising a client's web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance. To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing.
10 Reasons Why You'll Blow That Big Deal
A deal can be many different things, depending on your business -- really, I'm just using it as a placeholder. Whether it be a new client, a big partnership, a fresh distribution, a juicy link, even an acquisition, they're all in the same ballpark. From experiencing it first hand in my work to being on the receiving end of some really bad attempts, here's 10 reasons why you'll blow that big deal.
Googlebot Crawl Issue Identification Through Server Logs
Sifting through server logs has made me infinitely better at my job as an SEO. If you're already using them as part of your analysis, congrats - if not, I encourage you to read this post. In this post we're going to: Briefly introduce a server log hit Understand common issues with Googlebot's crawl Use a server log to...
Can Google Really Access Content in JavaScript? Really?
But the question keeps coming up: can Google execute JavaScript and AJAX? Can they really?
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Getting Started with Guest Posting
In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. There are plenty of articles all over the web that go into the finer details of guest blogging, but let's step back for a second and really talk about how to get started. From getting into the guest blogging mindset to building up your list of guest blogging opportunities,...
A Few Takeaways from the Big Boulder Conference on Social Media Data
Last week I was fortunate to have the opportunity to attend the Big Boulder conference put on by GNIP in Boulder, Colorado. Around 200 attendees joined together in the St. Julien Hotel to attend what was billed as the world's first social media data conference. GNIP, a company focused on aggregating and providing social data, assembled a great lineup of speakers, the majority of whom provide or consume social data.
Which Page is Canonical?
Before you can remove duplicate content, you have to understand which URL is actually canonical. I provide five cases to show how the problem is more complicated than you might think.
Using Timelines to Create Great Content and Build Links
We all love a good timeline. Remember fond memories as a child looking at the history of the dinosaurs? How about something closer to home such as a family tree? In very recent times you may have also come across the new timeline functionality within Facebook. Timelines are certainly a great way of visualizing key points within a period of history.
How to Write Email to Get a Better Response Rate
When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most difficult, boring, and time consuming strategies you can implement.
Case Study: How One Simple Change Tripled Conversions
I'd like to present a case study of how at least one super-simple change tripled sales leads (results!) for one of our clients.