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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Visualizing Duplicate Web Pages
David Barts

Visualizing Duplicate Web Pages

Ever wonder how our dev team make decisions about updates? David Barts, our Custom Crawl and Development engineer, lays out how we used data visualization to test the effectiveness of a new duplicate-page heuristic (which is quite an exciting announcement!).

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The Partnership Trap
Andrew Dumont

The Partnership Trap

Depending on the context and company, partnerships can be structured in a variety of ways. But which ones are worth the time and focus? In this week's Whiteboard Friday, Andrew Dumont dives into the different forms partnerships can take and offers tips on picking the right ones for your business to pursue.

Potential of Image Search - Ways to Track Traffic
R

Potential of Image Search - Ways to Track Traffic

Image search potential is underestimated. The Search Queries report in Google Webmaster Tools is a powerful tool for any SEO expert or website owner. Despite the large rounding up used in GWT, the values ​​shown are very similar to what you can see in Google Analytics. In order to see the exact traffic values in Google Analytics, you have to make changes in tracking code, which is shown in last part of this article.

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How to Do SEO in 2013
Woj Kwasi

How to Do SEO in 2013

Whether you're new in the game or a seasoned campaigner, you would have noticed by now that Search Engine Optimisation is by no means a walk in the park. Algorithm changes get made a multitude of times annually; 516 changes were made by Google alone in 2010, and they're just the ones they tell us about. As a result, staying on top of the game is quite a task for anyone, individual or team.