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Ways to Win Customers and Influence Rankings
Rand Fishkin

Ways to Win Customers and Influence Rankings

Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. Don't forget to leave your own advice in the comments below.

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17 Types of Link Spam to Avoid
Carson Ward

17 Types of Link Spam to Avoid

If the last few months of ranking changes have shown me anything, it's that poorly-executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well-intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey...

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The Noob Guide to Link Building
Michael King

The Noob Guide to Link Building

While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. With this companion piece, it is my goal to grab the baton from Oli and outline a six-month link building action plan for your brand or client’s new web property.