The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
When I first suggested setting up a YouTube channel for our videos, I got a lot of sneers at the office. YouTube gets a bad rap (compared to a good rap) around our office. It’s probably because we’ve been soured by the comparisons between it and Wistia for business video hosting.
Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic he knows all to well. Having worked for some of the largest online brands, Marshall...
In the aftermath of Google's Penguin update, there's no shortage of panic. Like any algorithm update, you need to assess the damage - here are some dos and don'ts to keep you from making a bad situation worse.
Late Sunday night through Monday, the harddrives responsible for most of our rankings system failed. ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
As SEO specialists we sometimes forget that selling SEO to potential clients is nothing more than building links. The difference is that we need to actually talk to someone, a living, breathing body that will ask questions, ponder, and sometimes become a great client. Selling SEO services to business owners and managers is a manageable and systematic process once you know what it is you are really doing. And what you are doing is just building “Human” Links.
Today is a good day. Whether you're employed at Moz, a fan of what we've built, a Seattle-startup supporter or even tangentially involved in the field of web marketing, there's reason to celebrate. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing, I'm excited to announce that SEOmoz has raised $18 million in venture...
We've extended our Industry Survey deadline. Help your fellow marketers by taking this survey about what you do. Survey takes around 20 minutes to complete.
Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it was back in 2009. The core principles haven't changed that much, b...
This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent. ...
Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.
It is important for marketers to know where prospective customers are along the purchase process continuum. It enables them more effectively deploy messages and information that will move them ever closer towards a sale.
Hi Mozzers, I've recently had to deal with several indexing problems that a few clients were experiencing. After digging deeper into the problems, I figured I'd write a post for Moz to share my experience so others don't have to spend as much time digging for answers to indexation problems. All it means is that your site or parts of it are not getting added to the Google (or one of the other guys) index, which means that no body will ever find your content in the search results.
Personas development is a tool that has been put to use in just about every marketing arena. We know that they can help marketers engage potential clients, but as with many ideas that have made the transition from traditional media to digital we can use them in many ways to improve our workflows and our marketing efforts.
Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to p...