The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The "Social Media for the SEO Mind" Mozinar was a great way to learn about SEO-optimization for social engagement on websites and fan pages. In today's post, Nathan Latka answers your Q&A questions and gives a few more amazing tips on optimizing your Facebook fan page for SEO.
When Facebook hit the scene for businesses, everyone was in a frenzy to get a Facebook page and businesses spent countless hours and dollars listening to self-proclaimed “Social Media Experts” on what they should be doing. Almost three years later, these experts are still grasping for some kind of evidence that their advice is generating a return on investment for their clients.
"Panda" has become kind of a dirty word among SEOs. Tweet about a trip to the zoo or a cuddly stuffed animal and you're bound to get a tweet back saying, "Ugh, don't say panda, I'm still traumatized." My response to this reaction is twofold: I still love pandas. And I love Google Panda, too.
It has been a tremendously exciting year here at SEOmoz. Today, we're excited to announce that we've taken a big step toward the future of Moz with the acquisition of GetListed, and the addition of David Mihm to the SEOmoz team!
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Web marketing and the entertainment industry have more in common than you might think. In today's post, Ginaluca Fiorelli shares the epic tale of the Beauty and the Brand to show just much SEOs and web marketers can learn from watching the trends on the Red Carpet.
Designing and implementing a goal-driven strategy for Video SEO is imperative to its success. In today's post, Phil outlines the core goals video can provide for SEO and explains what type of content is required for businesses to reach Video SEO glory.
There are a lot of different website types on the Internet. Websites differ in the way they present content and in the number of users interested in it. Bearing those differences in mind, link building strategists are aware that various websites require different approach towards link building strategies. One of the greatest sources of information for link strategists is the competitors’ benchmark.
In the ever-changing world of SEO, how do you know what your day-to-day responsibilities should look like? Rand digs into the ever-changing duties of an SEO in today's fast-paced world.
Using Twitter for business can be a lot of fun – but this doesn’t mean it’s always easy. Figuring out what to Tweet can be mind boggling, and it can be easy to fall into the trap of just Retweeting what other people are saying. Thankfully, if you think before you Tweet, it doesn’t have to be this way.
Quite a few things have changed in my approach to link building since my first link building guide back in 2010. One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. This post is my updated view on Link Building 101 in a post-Penguin world.
How does chasing the algorithm fit into search marketing in 2013, including the emerging trends of content marketing and #RCS? I explain why I've become a bit obsessed with the algorithm, why I firmly believe in content marketing, and how they fit together.
I often find that keyword research is an overlooked part of the SEO process. Many SEOs will tend to stick with using Google’s Adwords Keyword Tool and as a result, they will most likely be targeting the exact same keywords as the competition. The ultimate goal with keyword research is to find those juicy, low-hanging fruit - the long-tail keywords. Long-tail keywords are sometimes defined as keyword phrases containing multiple words of four or more. However, this is not how I like to define them. For me, the long-tail keywords are those that have lower volumes of traffic and are less competitive to rank for. In other words, they may contain multiple words or they could contain as few as two words.
Our Big Data team is bringing you a special holiday treat this month: two Mozscape indices in the month of November! The second November index is now live, and you can find fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
Sometimes when you have to bite the bullet, it's not a clean bite; you've got to gnaw away at it until you finally break through. So it goes with our technical debt, but we've got a plan to erase the worst of it over the next 18 months.