Mobile Conversion Rates: From Drab to Fab
Mobile e-commerce isn't quite there yet, but you can help your conversions.
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Guest Blogging - Enough is Enough
Guest blogging is not a strategy, and it’s not a generic solution that can be applied to every client or every part of your site. Guest posts can be an effective supplemental tactic to a fully-formed strategy, but giving this tactic center stage is a recipe for frustration and inevitable defeat.
4 Tips For Your Mobile SEO Strategy
In this Whiteboard Friday, I share four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your site. Google has recently published a set of official developers resources and ...
Do Improved Social Signals Cause Improved Rankings?
Everyone in search is by now aware that certain social signals are well-correlated with rankings. However, does correlation always imply causation? Will takes us through a study to test the plausibility of correlations arising without social signals being a direct ranking factor.
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Lost Your Google Reviews? Take A Proactive Stance!
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.
Are Google Plus Users Dangerous?
Under the new Google Plus Local system, reviews are sorted by default to display the "Most Helpful" as opposed to most recent, as they had been with Google Places. According to a recent field observation, this means that any review left by a verified Google Plus user is much more likely to be the first, and possibly only, review that your potential customer will read when searching on Google Local.
Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar
Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. As attendees had a ton of questions -- not all of which we could answer in our limited time together, we wanted to make sure they all were answered.
Deciding Between Synonymous Keywords
The SEOmoz blogs and YOUmoz blogs always provide me with a lot of help and support. So I figured it's my time to give something back. In this post I will take you through the process I went through while doing keyword research. In the post I use the original Dutch keywords, but that shouldn’t be an issue. Also in the Netherlands Google accounts for 97 - 98 % of all searches on search engines so in the post below I will only focus on Google.
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The SEOmoz YouTube Contest - Winners!
Earlier this month we launched the "One Tool or Tactic, Two Minutes" YouTube contest. We had some amazing videos submitted. Here are the winners!
When Interesting and Informative is Not Enough - Emotional Triggers in Blogging
Why are Emotional Triggers Important in the Age of Google’s Panda and Penguin Updates?
The SEO Project Management Jedi Challenge: May the seoPM Force Be With You
Almost a month ago (time flies, doesn't it?) I had the opportunity to share a story at MozCon about SEO Project Management (seoPM) with guidelines to enhance the management of the SEO process and achieve more effective results. Since I know you're all quite busy and may need a reminder on the topic, I wanted to check in to see if you're really following the guidelines I shared... in a very fun way, of course.
Spare A Thought For The SEO Outsiders Who Pay Our Salaries
Like most people reading this, I work in the search marketing industry. However, the people who pay me don't; they are invariably business owners who for the most part don't get search marketing, social media, face-in or linked-book - did you see what I did there? Most of these poor souls are totally confused and confusion can lead to suspicion which in turn can lead to poor or broken relationships.
Announcing the 2012 SEO Industry Survey
Back in March of this year, SEOmoz ran an industry survey that saw 6,491 respondents provide detailed answers to 53 unique questions. The survey formally ran from March 21st to May18th. From independent consultants to agency SEOs to in-house marketers, we got to see responses from a wide swath of...
SERP Crowding & Shrinkage: It's Not Your Imagination
Rumors are that Google SERPs have been more "crowded" (fewer domains) lately, and that some SERPs are showing less than 10 results. Thanks to the Mozcast data set, I've been able to show that both ideas are much more than rumor.