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How to Align Your Blog with Your Organic Search Conversion Funnel
Ann Smarty

How to Align Your Blog with Your Organic Search Conversion Funnel

Blogging | Content Marketing

Business blogging is a good way to achieve “accidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. And yet, many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for anyone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy?

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12 Local Search Developments You Need to Know About from Q4 2022
Miriam Ellis

12 Local Search Developments You Need to Know About from Q4 2022

Local SEO

There has been so much going on, it’s a small wonder if you haven’t caught every development, but here’s a list of some of the most interesting ones you should be aware of as we look towards 2023. We’ve got one new interface, two awful bugs, three new GBP features, four review developments, several guideline updates … all that’s missing is the partridge in the pear tree!

5 Ways to Get More with Less Through Link Building — Whiteboard Friday
Paddy Moogan

5 Ways to Get More with Less Through Link Building — Whiteboard Friday

Whiteboard Friday | Link Building

As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less when it comes to your link building efforts.