The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
17 Types of Link Spam to Avoid
Carson Ward

17 Types of Link Spam to Avoid

If the last few months of ranking changes have shown me anything, it's that poorly-executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well-intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Never miss a beat. Get Moz Blog
email updates daily in your inbox

The Penguin Update
Rob Kerry

The Penguin Update

SEOmoz and I don't always see eye to eye on industry issues, but I still have a lot of respect for the company. In fact SEOmoz is still the website that I send people to, when they want to learn about SEO or get into our industry. Rand kindly invited me to the SEOmoz office when I was in Seattle this week, for a chat and the opportunity to present a Whiteboard Friday.

Not Freaking Out About the EU Cookie Legislation
J

Not Freaking Out About the EU Cookie Legislation

As everyone in the UK and Europe knows (or should know!); the new EU Privacy Law concerning Cookies and other technology used to store data is officially going to be enforced from the 26th May. Even though there’s been a grace period of 12 months for websites to prepare, many people are freaking out a little bit when it comes to planning how to get their sites compliant.

The Noob Guide to Link Building
Michael King

The Noob Guide to Link Building

While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. With this companion piece, it is my goal to grab the baton from Oli and outline a six-month link building action plan for your brand or client’s new web property.