Gathering More Data: Time to Take and Share the 2012 Industry Survey
We've extended our Industry Survey deadline. Help your fellow marketers by taking this survey about what you do. Survey takes around 20 minutes to complete.
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Perfecting On-Page Optimization for Ecommerce Websites
Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it was back in 2009. The core principles haven't changed that much, b...
Google Tells Us Why "Unnatural Link Warnings" Ask For SEO Services Used
A variety of smart SEOs have been debating why Google's unnatural link warnings prompt webmasters for details on the SEO services they...
Negative SEO: Myths, Realities, and Precautions
This week we will be covering a topic not often discussed on Whiteboard Friday. We are going to be talking about negative SEO tactics and how these practices function. Negative SEO is definitely not something we condone here at SEOmoz but education around these techniques can be a helpful, precautionary method that could prevent you from being the subject of malicious intent. ...
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Secrets of SEO Success in Other Languages
Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.
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Mapping Keyword Usage to the Consumer Purchase Process
It is important for marketers to know where prospective customers are along the purchase process continuum. It enables them more effectively deploy messages and information that will move them ever closer towards a sale.
Community: The Inbound Resource You Forgot About
Remember a time when “community” meant the neighborhood or town you lived in? Or when a business only had to be concerned with making customers happy when they were inside their store? It’s sometimes hard to remember what life was like before online communities became such commonplace. But the fact of the matter is that online communities are where we spend most of our time ...
An Open Letter From a Frustrated Outsourced Link Building Author
Outsourcing your link building efforts can work, but as a Textbroker author I can tell you right now, most people aren't doing it right. The majority of clients who submit articles are still living in a world before the Panda update, and a striking number of them still use tactics that haven't even worked since Google's inception.
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8 Reasons Why Your Site Might Not Get Indexed
Hi Mozzers, I've recently had to deal with several indexing problems that a few clients were experiencing. After digging deeper into the problems, I figured I'd write a post for Moz to share my experience so others don't have to spend as much time digging for answers to indexation problems. All it means is that your site or parts of it are not getting added to the Google (or one of the other guys) index, which means that no body will ever find your content in the search results.
Why It's So Easy to Get Marketing All Wrong
I got a couple emails this week I wanted to share in anonymized format. Here's the first one: It's me again <redacted>, just wondering I have been learning allot more about how to link build without software like ...
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How We Managed to Benefit from the Panda Updates
I will share some insights of an user generated moving reviews website MyMovingReviews.com and how we got positively impacted by the Panda update. The website features many US and Canadian moving companies and provides the opportunity for people to rank them and write moving reviews. Additionally to that, there is a blog/article section with moving tips and info.
How to Connect With your Visitors Using Personas
Personas development is a tool that has been put to use in just about every marketing arena. We know that they can help marketers engage potential clients, but as with many ideas that have made the transition from traditional media to digital we can use them in many ways to improve our workflows and our marketing efforts.
The Real Impact of the Google SmartPhone Crawler (Part 1): Situation Overview
Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to p...
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Modern Business and Content Guidance from Bell Labs
I've been reading The Idea Factory, the history of the innovation that came out of Bell Labs around WWII. Innovation, invention and ideas are things that we don't get to talk much about in SEO. It's all about keywords, links, and content, but I want you to take some time today to think about ideas, inventions and innovations. Why? Because we all want to be millionaires (oh hush, yes you do), and while that might not happen to all of us, idea generation is central to our jobs in search marketing.