The Moz Blog

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By: Joe Youngblood

March 27, 2012

Free SEO Advice & Marketing Tips for the Music Industry

SEO Basics

Music is one of the most popular forms of entertainment and one of the most traded digital assets on the planet. Ever since Napster's debut in 1999 musicians, record labels and the RIAA have all singled out file sharing as the overwhelming source for loss of revenue in record sales. I have always wondered why they get to point all of these crazy fingers without highlighting how absolutely awful they are at marketing their products on the Internet – not to mention how little they seem to care about the revenue they lose to their own horribleness.

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By: Thomas Høgenhaven

March 26, 2012

Illustrated Guide To Web Experiments

Conversion Rate Optimization (CRO)

Web experimentation is a great tool to increase engagement and conversion rates. The primary strength of experiments is the possibility to isolate variables, and thus examine causality between different metrics such as tagline and conversion rate. &nb...

By: Carson Ward

March 26, 2012

Unnatural Link Warnings and Blog Networks

Search Engines

Advice and Confessions from a Reformed Link Network Spammer There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with names like "blog networks" and "article networks." These services allow paid subscribers to post their content to a network of sites...

By: Jacob Klein

March 25, 2012

Building Links with Video Content

Link Building

You've finally done it. You are in possession of the hottest video the internet has ever seen. It combines the incomprehensibly viral nature of Rebecca Black's vocals with the undeniable epicness of the latest Game of Thr...

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By: Miriam Ellis

March 25, 2012

Why You May Need To Hide Your Google Places Address ASAP

Local SEO

A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.

By: Rand Fishkin

March 22, 2012

Tools and Tactics to Test Your Product/Marketing Before You Launch

Whiteboard Friday

It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be covering the tools and tactics that you can use to test your product before it launches. Please leave your own methods and feedback in the comments below! ...

By: Rand Fishkin

March 22, 2012

Please Help: Take + Share the 2012 SEOmoz Industry Survey

Marketing Industry

Today's an exciting day! We're thrilled to announce the launch of the 2012 SEOmoz Industry Survey. Take the survey, and help us with amazing insights on the growing fields of SEO, social media, content, and organic/inbound marketing.

By: Dr. Peter J. Meyers

March 21, 2012

Logic, Meet Google - Crawling to De-index

Technical SEO

Since Panda, more and more people are trying to get a handle on their indexed pages. I discuss a common mistake in de-indexation - blocking crawl paths to the pages you want out of the index.

By: Alex Czartoryski

March 21, 2012

Enhance Your Analytics with Age and Gender Demographics

SEO Analytics

In the majority of cases, when someone sets up Google Analytics, they install the default code on all their pages and leave it at that – happy with the data the comes inside the box. Here are some tactics on how to get collect more data (specifically Age and Gender) about your customers in non-intrusive ways.

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By: Colby Almond

March 20, 2012

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution

Social Media

When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly ever subreddit. A little over 2 months ago my girlfriend, Alaina was on her laptop on the couch tota...

By: Erica McGillivray

March 20, 2012

Announcing #MozCon 2012: Our Best Yet!

SEO Events

MozCon 2012 tickets are here! Join us for a three day deep-dive into advanced search engine optimization, social media, conversion rate optimization, content marketing, analytics, and more. Early birds get the best priced worm! "MozCon is like Disneyland for SEOs, jampacked with super-geeky SEO Magic Tricks, and great chances to meet and say hello to others in the search industry." -- Pete Campbell

By: Trond Lyngbø

March 20, 2012

Get Inside Their Heads - A Strategic Framework For Super-Effective SEO!

Advanced SEO

Imagine this. Your prospective client types in a phrase or keyword into the search box on Google. She finds your site listed near the top of the search results, and clicks through to it. She is delighted by finding exactly what she was looking for.

By: PracticeFusion

March 19, 2012

How Sitelinks Are Quietly Costing You Conversions

Technical SEO

“It’s official, Google is broken and my career is over. Time to hide under my desk.” A bit extreme? Yes. But, if you saw what I saw a month ago, your reaction would’ve been exactly the same. Let me explain.

By: Carson Ward

March 18, 2012

A Research-Based Guide to Brainstorming Linkbait - or Anything Else

Link Building

Content rarely attracts natural links by merely being useful, but by being unique and creative. Every good link-loved piece of content has a creative idea, and every creative idea comes from brainstorming. Whether spontaneous or planned, individual or group-based, brainstorming is nothing less than producing unique or novel solutions that help us fix problems and achieve our goals. So, how can we be more creative? Science.