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Conversion Rates Broken Down by Browser
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Conversion Rates Broken Down by Browser

Everyone who reads this problably looks at conversion rate on a daily basis, but how deep do you look? Do you segment traffic, view by advertising campaign, etc? I decided to dig really deep and sort conversions by browsers. The data was collected from over 20 websites that donated their stats for this inforgraphic. Their traffic ranged from millions of unique visitors all the way down to sites...

The Next Generation of Ranking Signals
Rand Fishkin

The Next Generation of Ranking Signals

Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...

Getting SEO Value From Your Affiliate Links
Paddy Moogan

Getting SEO Value From Your Affiliate Links

There are various industries online where traffic and revenue from affiliate programs is a huge part of the overall revenue stream. If you work in one of these industries (gambling for example) then you may have the opportunity of optimising the affiliate program to get more value from an SEO point of view. In this post I'm going to outline some of the techniques you can use along w...

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Training Tips for SEOs
Rob Millard

Training Tips for SEOs

Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself?

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The Bing Sting Facts: Why Bing Isn't Copying Google
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The Bing Sting Facts: Why Bing Isn't Copying Google

For anyone who hasn't been following this week/last week's whole Google and Bing copying and not copying saga, let me fill you in. Google noticed late last year that Bing were showing the same result as Google for a misspelled query (torsorophy which should have been spelt, tarsorrhaphy). But Bing showed no spelling correction in their result. The news was broken via Danny Sullivan in another great investigative journalistic pieces.

International SEO: Where to Host and How to Target
Aaron Wheeler

International SEO: Where to Host and How to Target

International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us ...

State of the Community
Jennifer Sable Lopez

State of the Community

Every now and then it's important to take a good look at your community, see where you stand, remember where you've been and take a look at where you're going. Today I wanted to take the time to do just that. Over the next month-ish we have a number of changes and additions happening to the SEOmoz Community that I wanted to let everyone know about. I also thought it would be fun to take a look at our community from a numbers perspective.