An Open Letter to New SEOs
You're entering the field of SEO at an amazing time, where there seem to be more jobs than people. So, why aren't you getting hired? I offer you some fatherly advice.
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Influencer Marketing - What it is, and Why YOU Need to be Doing it
Content marketing is an increasingly hot topic these days. More and more people are starting to realize the potent role that high quality content plays in creating visibility for your brand on the Internet. Seth Godin was quotes a few years back as saying "content marketing is the only marketing left". One of the biggest...
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Gamification Case Study - allkpop
For Social Media Week, I wanted to write a case study on one of the hot trends in SEO and online marketing – gamification. Searches for ‘gamification’ have increased 250% since the beginning of 2011 (shown below). Gamification isn’t just a buzzword for the SEO industry, agencies like Badgeville and Bunchball are incorporating it into the online marketing strategies for many international companies and brands.
12 Things That Will Kill Your Blog Post Every Time
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things. Ignore them and you will have a tough time being successful.
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Retargeting Hack for the Buying Cycle
Retargeting, the process of targeting consumers and prospective clients based on their previous Internet actions, has become one of the more popular forms of online advertising lately. On top of it being wildly effective, it's also a great way of delivering a branding message to a specific set of visitors. Why do I recommend it? If you want a huge ROI, retargeting is the tactic for you.
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How to Leverage Content Communities to Expand Your Brand Reach
“Content is King!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they a...
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What Susan G Komen Doesn't Understand About Communities and You Should
Recently, Susan G. Komen pulled some funding for Planned Parenthood, and the internet exploded in disgust. Some people responded maliciously by supposedly hacking their site.
Guest Blogging Strategies
Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it's important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week's Whiteboard Friday, we'll be covering a ...
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11 Google Analytics Tricks to Use for Your Website
Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.
Updated Tool: Moz API Data for Google Docs
Moz's API is a great resource for SEOs. Getting your SEO data into a spreadsheet can be very helpful for competitive analysis to link building. But getting that data (if you're not a programmer) can be a royal pain. This post contains drop-in code that gives you easy access to Moz's API firehose directly in a spreadsheet. You'll feel right at home!
Exploring the New Features in Bing Webmaster Tools
Bing recently announced some pretty cool new features within their Webmaster Tools, so in this blog post we are going to delve a little deeper to see exactly what these tools are capable of.
Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.
February Linkscape Update: 66 Billion URLs
After some wrestling with Amazon's EC2 and the tragic loss of many hard disks therein, we've finally finished processing and have released the latest Linkscape update (previously scheduled for Feb. 14). This new index is, once again, quite large in comparison to our prior indices, and contains a mix of crawl data going back to the end of last year. In fact, this is technically our lar...
How Google Makes Liars Out of the Good Guys in SEO
This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and Rand. So I wanted to share them here. It’s what I have been passionate about trumpeting for some time now.