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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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Step by Step Guide to Interviewing Experts
M

Step by Step Guide to Interviewing Experts

I have just completed two major projects requiring interviewing. The first being my new eBook where I interviewed 12 experts including Ann Smarty, Tamar Weinberg, Linda Bustos, Marko Saric, Glen Allsopp. And I also interviewed Andrew Warner about how he interviews inspirational business people for his interview site Mixergy.com.

Interlinking Your Sites
Casey Henry

Interlinking Your Sites

This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.

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Recommendations for Blog Commenting as a Marketing Strategy
Rand Fishkin

Recommendations for Blog Commenting as a Marketing Strategy

Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...

My Presentation Creation Process
Rand Fishkin

My Presentation Creation Process

Last year, I created 44 unique presentations, delivered via a variety of mediums - webinars, keynotes, private presentations and conference panels. It's certainly not a skill I've perfect, but it is something I've been asked about quite a bit, so I thought I'd share my methodology and some examples in the hopes that it can help those of you who've learned to love (or at least live with) Powerpo...

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How to Do SEO for Sites and Products with No Search Demand
Rand Fishkin

How to Do SEO for Sites and Products with No Search Demand

There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...

Age of Site and Old Links
Aaron Wheeler

Age of Site and Old Links

Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...

Dealing With Faceted Navigation: A Case Study
J

Dealing With Faceted Navigation: A Case Study

Faceted navigation is a pain in the @&$. Seriously. But then I looked to an authority site who I assumed HAD to be using faceted navigation to supply users with dozens of different kinds of combinations of different products: Amazon.com. This behemoth site is on nearly all of my search queries, not excluding the desired search terms of my emp...

How Many Links Per Page Is Too Many?
Dr. Peter J. Meyers

How Many Links Per Page Is Too Many?

There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:[image 1]Digging deeper into the "Too Many On-Page Links" warning, you'll see the message:You should avoid having too many (roughly defined a...