The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In the early days, SEO was about keyword density, stuffing titles and meta keywords, putting misspellings on the page... After that, there were directory listings, paid links, exact match anchor text... Pretty boring! Fast-forward a little, and we’ve got Panda updates...
What happens when you build new links on old pages? Often when link prospecting, SEOs look towards older, high-authority pages for link prospects, but do these links pass the same value, or more, than links from brand new page? In this week's Whiteboard Friday, we discuss why Google may treat these links differently, and provide 3 solid strategies for maximizing the value of all your new links, on all types of pages.
The SEOmoz Marketplace, born in early 2007, passed away peacefully in January 2012. Cause of death: Old, out-dated code, 5 year old design, manual spam maintenance and was ridden with unfixable bugs. The Marketplace lived a very full life and helped many people find their perfect SEO job, while giving companies a place to show their stuff. Our dear Marketplace was loved by all and spammed by many.
A correlation analysis of the top 2011 posts of the year. We examine social factors, community factors, and on-page factors. Social tops the list of traffic drivers.
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Holy smokes, I don't think our product and development teams have slept since Thanksgiving; they're probably really dreaming of figgy pudding with all the new features they've been creating. These four features: universal search, historical link metrics, custom reports, and branded keywords are definitely squee-worthy. Plus, there's a bonus that you might've not heard about yet.
Are you competing in a high-stakes PPC market with bids in the $25 to $40 range? If you are, don't simply fight your competition head on; if you do, you'll end up paying premium prices for clicks you might capture for far less. There are several shrewd approaches you can employ to side-step your less-vigilant competitors. We've learned a few valuable tricks that can earn you valuable clicks for less-than-premium prices.
Google has a lot of spam to battle and some acting against The Guidelines get away with hogging multiple page one spots with their multiple sites. I'm sick of it. How angry would you be if your client with their single site is going up against four sites getting the love from Google but they're all owned by the same company?
Adding Universal Search Results to PRO - Part 1: Local Results Now that the holidays have passed, we’re back in full swing at SEOmoz. I’m happy to offer another product announcement for PRO members. We’ve just shipped phase one of our support for Universal Search results, which includes data about local (a.k.a. places) results in Google search results. Whether it's...
SEOmoz.org had 13.8mm visits from 6.25mm unique visitors last year (2011). Those numbers are pretty exciting, but what's not exciting is the external perception created by third-parties like Compete, Alexa, Quantcast, Doubleclick and Google Trends for Websites. These sites report massively lower and wrongly trending data - and SEOmoz isn't alone in experiencing this frustration.
Despite what most SEOs will tell you, it's not easy to create outstanding content that people will want to link to. Enjoy these 10 great examples of how people have successfully created link bait!
I used to spend a lot of my time plowing through Google to find potential link targets for client websites, I still do this a lot but I've changed my approach a lot of the last 12-18 months to try and become a bit more efficient. I've changed my approach so that the first point of call when looking for link targets is lists. Lists are awesome for link building because...
Every year SEOMoz comes out with its Google Algorithm Change History page. We thought it would be great to lay the 2011 changes out visually. While for the most of the world it was "Year of the Rabbit", to us SEOs it was surely "Year of the Panda". Keep in mind this is our fir...
Welcome to our first Whiteboard Friday of the new year. It's 2012 and we're going to kick it off by examining the intricacies that revolve around anchor text. Although, this may seem like a very basic topic, we are going to cover some lesser known aspects of anchor text that is sure to satisfy even our more advanced SEOs. Enjoy and don't forget to leave your comments below! ...
If you've been following my posts on Linkscape's index, you know that we've been trying to aim for fresher, better and larger indices over the past few months, but have been finding some very tough challenges. It turns out that indexing the web, canonicalizing millions of pages and calculating a link graph with quality metrics is super-hard; who knew? :-) As part of those...