The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
With the transition of Yahoo! to Microsoft’s Bing backend, webmasters have lost the ability to perform advanced searches using the link: and linkdomain: parameters. Rand Fishkin wrote a post about replacing the Yahoo! linkdomain: data with other data sources. Although Linkscape and Open Site Explorer provide a great data source, there is some functionality missing. The primary functionali...
Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped.
Today I am going to talk about something that plagues companies and consultants everywhere--half baked analysis. It's something we've all done at some point, and something a lot of us still do on a regular basis. It's unfortunate because as online marketers we all understand the power of good data mining, but time and time again we revert to generic inquiry, at best, and default report tem...
Ugh... Part of me just wants to link to this old blog post and leave it at that. But, since there's actually a bit of data to share helping to show that (at least so far) Google Instant changes less than your average algorithmic rankings update, let's share. 880,0...
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Hi there folks! Today we are going to take a look into Foursquare and, more specifically, we're going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren't as easily avilable through the Foursquare site. Quick Background on Foursquare So, we're no...
Almost all new freelancers in the SEO industry asks me about this. Although they have undeniably great skills in SEO, they are having a hard time proving their clients what they can do since they do not have a portfolio just yet. So, how do you get your first client? 1. If you have finished some SEO tasks from your previous office job, you can give the client the URL of that websit...
Hello everybody! My name is Aaron Wheeler and one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. This week, our very own Danny Dover discusses some important and scalable ways to optimize your SEO resources. We all know that pickins' can be slim when it comes to many companies' budgets for SEO, so why not make the best of what you've got?
In the last few months, there's been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors' backlinks (like our Link Intersect, LAA or Open Site Explorer tools) and consulting/direct purchase. In this post, I'll try to cover some of the interesting major new services, as well as present some long-standing options that some ...
Well yesterday was a big day on Twitter, wasn't it? I don't know about you but I was glued to the live stream of the not-so top secret Twitter press conference at exactly 3:30 pm and watched closely for an hour and a half while @Ev and @Biz told us all about the new "bigger and better" Twitter.com. The founders started by outlining many of the recent acheivem...
Google PageRank is arguably the most misunderstood and misused Web analytics metric. However, despite the fact that SEOmoz Page Authority is more useful in many respects as a numeric metric for evaluating how important a page is on the Web, I continue to include PageRank in reporting to clients on the link popularity of their Web presence.
Google recently released a new and incredibly useful featured called Weighted Sort. Here's how to build your own version (includes Excel download).
A lot has changed since I got into link building a few years ago; link exchange is dead, Ad banners are no longer all about gaining referral traffic and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others the majority of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the...
In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand di...
If you are unfamiliar with Heat Map analytics, please check out CrazyEgg, I'll be talking about them in this post.