The Moz Blog

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By: InMotionHosting

February 1, 2012

How to Turn Your Content into Link Bait

Content Marketing

In late December of 2011, HTML5 cheat sheets, which we originally created for WebDesignLedger (WDL), were shared by Google on their Google Developers profile. WDL has 74k+ Twitter followers. Google Developers has 65k+ users in their circles. Together, their promotion increased our referral traffic for that day by 300%. Since then, we’ve experienced a steady stream of traffic and incoming back links. This was definitely a link bait win for us.

By: Aaron Wheeler

January 31, 2012

The SEOmoz Help Team: How We Do Customer Service

Marketing Industry

Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? The six mozzers that make up the Help Team answer all of the emails, phone calls, and chat requests we get every day. This post is going to talk a little bit about them and give you a look at the way we've built the SEOmoz support channels to meet our overall goal: to provide the best customer service on the planet. It's a hard goal to reach, but I can't think of any more worthwhile endeavor.

By: Ken Wisnefski

January 31, 2012

Is Charity an Impulse Purchase?

Marketing Psychology

Some aspects of marketing seem intuitive, yet after time passes, the reality of data collection sets in. Such is the apparent case regarding the donations-through-text process. An online post revisits the altruistic sentiments relayed by those who donated to Haiti after the destructive earthquake of two years ago.

By: Andrew Dumont

January 30, 2012

5 Steps To Bootstrapping Your PR Efforts

Public Relations

Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.

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By: David Klein

January 30, 2012

Strategic Link Building: Why You Don't Need To Outrun Lions

Link Building

One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying.

By: Adam Henige

January 30, 2012

An Attempt To Build The Perfect Link Checker

Link Building

Like most people who play in the broken link building space, I was overjoyed when I found the Check My Links extension for Google Chrome. It was lightning fast, remarkably simple and it even had a sort of sexy look to it. One thing I've learned throughout my life, however, is that I'm never satisfied, and the more I used this tool I found it lacking a few things that I felt I just had to have.

By: Geoff Kenyon

January 29, 2012

Anchor Text Distribution: Avoiding Over Optimization

Link Building

The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. When I have talked to people about this recently, I have suggested that a 7:3 ratio of non-targeted: targeted anchor text would be a good target to emulate a ‘normal’ link profile. I got curious about this though and decided to do some research.

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By: Ethan Lyon

January 28, 2012

Want Guest Post Links? Find Them Via Twitter [TOOL]

Link Building

For a long time I’ve been pulling an RSS feed from Twitter for the query: "guest post" OR "guest author" [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs -- most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.

By: Rand Fishkin

January 26, 2012

How to Increase the Odds of Your Content Going Viral

Whiteboard Friday

Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below. ...

By: Tim Grice

January 26, 2012

Are You Wasting Budget With Online Press Release Distribution?

Link Building

Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs.

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By: Eric Bryant

January 26, 2012

How to Determine Exactly Which Google Display Network Site Delivered a Conversion

SEO Reporting

The purpose of this post is to answer one specific question: How to find out exactly which Google Adwords Display Network site was responsible for a conversion recorded in the Goal Funnel Visualization section in Google Analytics.

By: Dr. Peter J. Meyers

January 25, 2012

Face-off - 4 Ways to De-personalize Google

Search Engines

Google recently launched a radical form of social search personalization and yet another way to shut off that personalization. This is a head-to-head comparison of 4 major methods to de-personalize search results, including Google's new toggle switch.

By: Joanna Lord

January 24, 2012

Comparing the Top 4 Retargeting Companies

Paid Search Marketing (PPC)

For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about it a few times. No matter who I am talking with or what the venue the number one question asked is "Who should I use for retargeting?"

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By: Ben Andrews

January 24, 2012

Video Sitemap Guide for Vimeo and YouTube

Video

Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. Below I'll show you how I managed to index my Vimeo video embeds to include a thumbnail. Don't worry, the same steps should work for Youtube as well.