The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Servers go wrong, downtime happens, bad code gets pushed to production. All of these things can impact your SEO performance badly. In most cases, the sooner you know, the smaller the damage. This week, I run through a bunch of suggestions and ideas for monitoring the various things that could go wrong.
We launched our site in July 2010. By the end of 2011 we ranked on page 1 organic results for 108 relevant phrases. During 2011 we went from 4 phrases in the top 3 results to 44 phrases in the top 3. Here are the SEO tactics we used to get the equivalent of $100K in PPC ads in 2011 for free.
What happens when you have a page that ranks very well, but it isn't the page that pulls in the sales that you need? Often times the page that does convert very well is "boring" and subsequently ranks poorly. In this weeks Whiteboard Firday, we are going to go over some strategies you can use to get those classically "boring" pages to rank well. Don't ...
A default Google Analytics implementation will break your visits when tracking cross domain websites (such as webshops using an external payment gateway) because the first-party cookies can only be read from the domain that set the cookies. When switching domains a new cookie is created and thus a new visit is registered. This could result in an incorrect report of the number of visits, but even worse, it could also strip the original referrer from your visits.
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Google's never going to have an algorithm update that penalizes hard work! Take that to the bank.
If you've visited the Internet today, you know that SOPA and PIPA are being protested by companies like Google, Craigslist, Reddit and thousands of others. To them, we at Moz (and all of us in the web marketing world) say, "Thank You."...
Over the past few months I’ve been searching for a solution to automate social SEO for one of my sites to ensure a solid baseline of social and SEO activity throughout 2012. The solution must benefit readers, encourage social sharing and grow the site’s backlink & social profile. To clarify, I’m not talking about any spammy automation tricks. I’m talking about setting up a system of triggers that will encourage shares and links naturally throughout the year, whilst positively serving the readers.
Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community. In fact, this is just the first post in a series of posts on Community...
I've got good news. Today marks a new Linkscape index (only 14 days after our previous index rollout) which means new data in Open Site Explorer, the Mozbar, the Web App and the Moz API. It's also For the past couple years, SEOmoz has focused on surfacing quality links and high quality, well-c...
In this post I will explain how to handle cases of planned downtime. That is, a short period of time wherein you purposely make your website inaccessible. This can be due to significant changes to the site or because of server maintenance.
As you've probably heard, Google has done it again! Yes, they've done it again. They changed the game. With the unveiling of their latest attempt at providing more personal search results, Google plus Your World is causing a lot of "GASPS" in the SEO world.
It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown this blog to hundreds of thousands of visitors each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we ...
Usually, the SEO community is extremely helpful and always willing to lend a hand to new SEOs learning the ropes. But after scouring the web for information correlating rank and conversion rates, I hardly found anything. It might not seem important at first, because hey, if you rank at the top, you’re bound to see more conversions, right? Well, sure, but at what cost?
Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency. The goal of today's post is to teach you so...