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The SEOmoz Help Team: How We Do Customer Service
Aaron Wheeler

The SEOmoz Help Team: How We Do Customer Service

Marketing Industry

Have you ever wondered how SEOmoz supports 15,000 PRO members and over 250,000 free members and blog readers? The six mozzers that make up the Help Team answer all of the emails, phone calls, and chat requests we get every day. This post is going to talk a little bit about them and give you a look at the way we've built the SEOmoz support channels to meet our overall goal: to provide the best customer service on the planet. It's a hard goal to reach, but I can't think of any more worthwhile endeavor.

Is Charity an Impulse Purchase?
Ken Wisnefski

Is Charity an Impulse Purchase?

Marketing Psychology

Some aspects of marketing seem intuitive, yet after time passes, the reality of data collection sets in. Such is the apparent case regarding the donations-through-text process. An online post revisits the altruistic sentiments relayed by those who donated to Haiti after the destructive earthquake of two years ago.

5 Steps To Bootstrapping Your PR Efforts
Andrew Dumont

5 Steps To Bootstrapping Your PR Efforts

Public Relations

Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.

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An Attempt To Build The Perfect Link Checker
Adam Henige

An Attempt To Build The Perfect Link Checker

Link Building

Like most people who play in the broken link building space, I was overjoyed when I found the Check My Links extension for Google Chrome. It was lightning fast, remarkably simple and it even had a sort of sexy look to it. One thing I've learned throughout my life, however, is that I'm never satisfied, and the more I used this tool I found it lacking a few things that I felt I just had to have.

Anchor Text Distribution: Avoiding Over Optimization
Geoff Kenyon

Anchor Text Distribution: Avoiding Over Optimization

Link Building

The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. When I have talked to people about this recently, I have suggested that a 7:3 ratio of non-targeted: targeted anchor text would be a good target to emulate a ‘normal’ link profile. I got curious about this though and decided to do some research.

Want Guest Post Links? Find Them Via Twitter [TOOL]
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Want Guest Post Links? Find Them Via Twitter [TOOL]

Link Building

For a long time I’ve been pulling an RSS feed from Twitter for the query: "guest post" OR "guest author" [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs -- most of which were the same URL being tweeted. Then, I'd record the best guest post opportunities, reach out to bloggers, publish a guest post and get links. It was a great strategy and resulted in a lot of guest post links.

How to Increase the Odds of Your Content Going Viral
Rand Fishkin

How to Increase the Odds of Your Content Going Viral

Whiteboard Friday

Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below. ...

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Are You Wasting Budget With Online Press Release Distribution?
Tim Grice

Are You Wasting Budget With Online Press Release Distribution?

Link Building

Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs.

Video Sitemap Guide for Vimeo and YouTube
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Video Sitemap Guide for Vimeo and YouTube

Video

Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you're hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to look for video embeds, it may also earn your site a click through boost by giving you a picture in the SERP. Below I'll show you how I managed to index my Vimeo video embeds to include a thumbnail. Don't worry, the same steps should work for Youtube as well.