The Moz Blog

By: James Agate

February 9, 2012

Putting Guest Post Outreach Theories to the Test [With Some Real World Data]

Link Building

The following is based on a sample of 400 guest posts that we placed for clients over a three month period (November-January). Make of the data what you will, it isn’t conclusive but I feel it does go some way to providing some good starting points for you to explore in your own outreach campaigns – as with most things, the best strategy is for you to test it out for yourself in the industry/industries that you work in.

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By: Slavik Volinsky

February 9, 2012

7 Steps to Make Your Infographic a Success

Link Building

At the end of 2011, I spent many nights and weekends creating my first infographic titled Inbound Marketing Ecosystem. I’ve never been involved in infographic creation before and to be honest, I never actually planned to create one. One night, I came across an idea and started sketching it on paper...

By: Dr. Peter J. Meyers

February 8, 2012

6 Reasons You Need to Charge More

SEO Consulting

I'm a reluctant Capitalist by nature, and it's taken me a long time to listen when people told me "You're not charging enough." Here are 6 reasons why you need to listen, too.

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By: David Zimmerman

February 8, 2012

Using blekko's SEO Data to Evaluate Web Directories

SEO Analytics

If you haven’t tried it out yet, blekko.com is a unique search engine. Along with allowing you to customize your own search results (or view results customized by one of its editors) it transparently provides a plethora of data showing why it ranks sites in the search results. The best part is, even if you aren’t trying to increase visits from blekko, their SEO data is very useful.

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By: Joanna Lord

February 7, 2012

10 Ways Paid Marketers Can Leverage Inbound Marketing

Paid Search Marketing (PPC)

It happened friends. After years of Rand exposing me to the many benefits of inbound marketing I am ready to admit it...[big gulp]...today's marketer needs to be doing more than paid marketing. In fact, I'd go as far as to say, if you are only doing paid marketing you are failing yourself and your company. THERE I SAID IT. I feel better. Way better actually.

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By: Joel Chudleigh

February 7, 2012

Set Up Your YouTube Channel for SEO Success

Social Media

As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail! OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.

By: Stephanie Chang

February 6, 2012

Building a Technical SEO Process

Technical SEO

One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick&q...

By: David Sottimano

February 5, 2012

Find Your Site's Biggest Technical Flaws in 60 Minutes

Technical SEO

I've deliberately put myself in some hot water to demonstrate how I would do a technical SEO site audit in 1 hour to look for quick fixes, (and I've actually timed myself just to make it harder). For the pros out there, here's a look into a fellow SEO 's workflow; for the aspiring, here's a base set of checks you can do quickly. I've got some lovely volu...

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By: Daniel Peskin

February 4, 2012

How to Build an Advanced Keyword Analysis Report in Excel

Keyword Research

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmaster Tools, etc.), it’s challenging to analyze all the data in one place regularly without having to do a decent amount of manual data manipulation. In addition, dependent on your site’s business model, tying revenue metrics to keyword data is a whole other battle.

By: Steve Webb, Ph.D.

February 3, 2012

What Super Bowl Commercials Can Teach Us About SEO

SEO Basics

Now, I know what you're thinking: "Steve just wrote this post so he could watch old Super Bowl commercials." And you're not wrong ;-) I'll jump at any chance to watch (and share) YouTube videos. Fortunately, in the process of sifting through my favorite ads from years past, I was able to select a few videos that can actually teach us valuable SEO lessons. So sit back, and enjoy these all-time great Super Bowl commercials, while I drop a few SEO nuggets of knowledge along the way.

By: Rand Fishkin

February 2, 2012

The Hidden Factors in Accomplishing Your Online Marketing Goals

Whiteboard Friday

In this week's Whiteboard Friday, we go underneath the surface and bring to light some hidden factors in online marketing. These often overlooked details can have a huge impact in helping us accomplish our goals as online marketers. Please enjoy and don't forget to leave your comments below. Please note that we shot this week's Whiteboard Friday on a brand new video camera and we still need to...

By: Dan Shure

February 2, 2012

Are Your Titles Irresistibly Click Worthy & Viral?!

Blogging

Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content.

By: Neil Patel

February 1, 2012

The 10 Golden Rules to Attracting Authority Links

Link Building

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority.

By: Karen Semyan

February 1, 2012

Find New Keywords: Simplifying Keyword Research

Keyword Research

In December, we rolled out branded keyword rules and metrics to campaigns, to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign....