The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.
I see a lot of people talking about how link building is difficult and the truth is, it really is. It's time consuming, tedious, frustrating, and several other negative words. To make things worse it can also get very pricey, no matter whether you're outsourcing it or doing it in-house. I've also seen several posts about free ways to get links and they're a...
Before SEOmoz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world.
I have always evangelized that SEOs should align their efforts much more closely with PR professionals. Unlike SEOs who would build APIs in text editors for fun, PR pros tend to be extroverted, good at forging relationships, and generally excellent at harvesting contextual links from quality sites (I know – I married one). This week, an interesting email came in to one of our blog si...
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When I started in the SEO field (circa 2003), the job responsibilities weren't easy, but the list was relatively small: Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2008 rundown might look something like: The last 2.5 years, however, have made for some fairly substantive changes. We...
With the launch of Google+, the social sharing landscape has changed. How will the launch of Plus affect where people share information and how? We pulled the adoption rates and numbers of the +1 button, as well as the Twitter and Facebook sharing statistics, for the Technorati Top 100 websites before and after the launch of Google+. We also gathered the same statistics for some of the most visible SEO websites. I invite you to draw your own conclusions from the data and take part in the discussion by leaving a comment!
A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it's something to consider when doing site infrastructure SEO, etc.). This funneling gets even more difficult whe...
The best experience site visitors can have is to find what it is they're looking for. They want easy access to quality, unbiased information, they want to compare prices and they want to know if the company, association, service provider or other site owner delivers the goods or services visitors are looking for. Unfortunately, site owners want something else – a sale, an opt-in, a...
As you may have heard, Google recently launched a new feature called Search by Image. While experimenting with the feature, I identified three scenarios where search by image has a distinct advantage over traditional approaches for finding link opportunities. First, some background. To explain it simply, you can now use images (either a URL of an image, or one you upload) as you...
Do tweets still effect rankings? How about Google+? The mystery began on July 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to...
Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist, whose blog was just placed on Time.com's Top 25 Blogs of 2011 and then on Forbes' Top 10 Lifestyle Sites; woo hoo!), to Vancouver, BC for a professional conference focused on her career rather than mine (TBEX - the Travel Bloggers Exchange). Given that she's attended countless sessions on SEO, analytics, tech startups and scalable SaaS models, I figured it was the least I could do.
Question and answer content has been around on the internet a lot longer than the web. From the early days of usenet (and before that, on prehistoric technologies that came before my time) people have been asking experts for answers. You can't fail to have noticed, however, that it has resulted in some of the lowest quality content on the web. For far too many questions, the ranking answer is Yahoo! Answers (or similar) that looks as though it was written by someone who found writing YouTube comments too intellectually challenging.
We've all been in difficult interview situations - you get a hard question and go on and on and on without giving a solid answer. In our realm, though, there are some SEO best practices that are so well established that everyone should know and be able to describe them to other people. If you're a business looking to hire an SEO...
Last night I got my first look at Google+, I spent just over three hours diving in a playing with all the features they have to offer. For those of you who already have access, please share you thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for SEO.