How Much Does Google Make?
Google made $58.8 Billion in revenues in 2013. This post is based on Google's 2010 revenues of $29.3 Billion, and it attempts to illustrate just how much money that is.
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Why Freebies are Link Building Gold
I'm a little bit obsessed with freebies. OK make that a lot. The psychology of giving someone a freebie and then seeing what you can get in return is fascinating to watch. People will fall at your feet for a free gift, and sometimes the results are better than any traditional marketing tactic could ever be. In this article I look at why freebies are so powerful, and how they can be turned in to...
The Five Linking Mistakes You Didn't Know You Were Making
External linking is an essential part of an effective SEO strategy. It is also, arguably, one of the most challenging aspects. Take a look at 5 common mistakes SEOs make when developing a linking strategy. #1- Judging a Sites Authority by PageRank Alone: Good link building strategies aim at getting a links from a diverse array of websites and as ...
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Highly Effective Content for Your Bottom Line
Tom shared some inspirational content ideas recently, as well as a post on CopyBlogger all discussing ideas to generate content. But the trouble with creativity and tizzed-up text is it can distract from the main point of SEO; the business and your profit.
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Answers to 4 Excellent SEO Questions
Last week, I visited San Francisco for a number of meetings and got a chance to film some video content for Market Motive with an old friend, Todd Malicoat (aka Stuntdubl). Todd also collected and curated a number of questions from Market Motive folks across Twitter, and, rather than answer in the unacceptably shor...
Social Media Fan Base - To Buy or Not to Buy
With the recent explosion of Social Media and its increase in use for Internet Marketing techniques, a new type of 'branding' is starting to take center stage. 'Buying Fans' for social media platforms like Facebook is quickly rising in the search engines. On the other end of the spectrum, the debate as to whether its worth it or useful is also on the rise. The real question here is, is it cross...
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The Ethical Issues of Personalisation Online
It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I won’t be offended if you decide this isn’t quite your cup of tea and decide not t...
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Increasing Your Local Search Presence Through Regionalization
As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular focus on localizing ...
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How Google's Panda Update Changed SEO Best Practices Forever
It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are...
The Wikipedia Model
As an SEO agency, Virante has always prided itself in having research-based answers to the questions presented by our clients. A year or so ago, I caught myself referring to the a site as having "a great looking natural link profile" without really having an numbers or analysis to describe exactly what that profile should look like. Sure, I could point out a spam link or two, or wha...
The 'Write' Way to Optimise Your Website
Hey true believers, this is my first SEOMoz article so be kind! The thrust of the article is to help people new to SEO concentrate on the important areas rather than getting bogged down with the all the advanced information out there. This post was inspired by a quote from the profile of Rebecca the #1 user here on SEOMoz.org: "I like writing. A lot of the other stuff tends to ...
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Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men)
So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well, I've been doing SEO for five years now and I can safely say that I've endured the pros and cons of almost every type of SEO career situation. So let me give you some insight on the good, bad, and ugly for all of them. ...
Social Annotations in Search: Now Your Social Network = Rankings
For years, the best way to gain rankings in search results was to have:Accessible pages featuring Quality content Targeting the right keywords In a way that naturally earned external links But this changes things:The ...
6 Essential PPC Landing Page Optimizations
Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than 5 seconds to tell that story. Regardless of whether you’re a rookie or veteran marketer, we’ve assembled the following checklist to help you avoid some of the common pitfal...