The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
(Intro: This post continues a series of personal growth focused entries. It doesn't have much direct, applicable SEO value, so feel free to skip if that's what you're seeking) I've learned more in the last 9 months than at any previous time in my life - about myself, about this company and about the worlds of venture capital, entrepreneurship and startups. And, in the spirit of transpar...
First and foremost, let me extend my best wishes to the family and friends of Michael Jackson. I can only imagine the pain of losing a close friend and then having to watch it play out on a global stage. He made an extraordinary impact on the world and although not perfect, he is a teacher even in death (as evidenced by this post). The following is a timeline of how the news of the ...
This week, Rand is joined by one of our in-house data geniuses, Ben Hendrickson, to talk more about some of our recently released correlation data to support guidelines for SEO best practices. While correlation doesn't always...
This is my first YOUmoz post and I am no native speaker so please be lenient ;-)Many SEO consultants know that scenario: A client complains about being nowhere in the SERPs, even though they consider themself being one of the best results for a particular search query. The client mostly is a small local business and if you check out his site, you almost always see the same mistake: there...
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Is it just me, or is it getting on hot in here? Well it IS summer time again, and this year there are some interesting (both national and global) summer online marketing conferences happening. Some of the mozzers will be attending and/or speaking and I thought this was a great time to let everyone know where we'll be, and in some cases, where we'd like to be! Online Marketing Su...
I've gotten a lot of email recently from folks asking what they can do to get involved in the world of search marketing and SEO. Tonight, Mystery Guest and I attended the Seattle Job Social event and had a really interesting experience talking to people about SEOmoz, the positions we're hiring for (SysAdmins of the Northwest, please email us!) and ...
I have been following the keyword "Viagra" lately and have noticed a website creep up the ranking ladder. Most of the sites do belong on the front page of Google, such as: Viagra.com, Wikipedia, howstuffworks, etc. So... I was wondering how did http:...
This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice. Everybody under the sun has written about this (SEOmoz included) in the last couple of weeks, so...
"The time has come," the Walrus said, "To talk of many things: Of shoes--and ships--and sealing-wax-- Of cabbages--and kings-- And why the sea is boiling hot-- And whether pigs have wings." We can talk about the temperature of the sea and the possibility of winged pork some other time,...
There are some very different schools of thought out there regarding 404 error code pages. Some SEOs recommend: Never allowing them - 301'ing every error page back to the home page or an internal category level page to preserve the maximum amount of link juice (in case someone links to a broken URL) Letting any erroneous/mistyped URL 404. Something...
Last Friday I attended and spoke at the Jane and Robot Search Developer Summit in San Francisco. The idea of the conference was to cover technical SEO topics and help train developers and others. The 100 attendees (or so) were a mixed bunch; developers, SEOs, managers and the like. The sessions covered site archit...
The blog post - PageRank Sculpting - from the head Google's Web Spam team is a critical read for SEOs worldwide: So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave...
Google Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we're authorized but more because they always claim that previous SEO companies they received pitches from claimed to be Google Authorized SEO consultants. Unfortunately (fortunately?!) no such certification exists so we have to set them straight....
We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but the stock tools of the trade (ISAPI_Rewrite, mod_rewrite, etc.) don't necessarily scale all that well when you have a large number of categories, product pages, etc. I'm going to walk you through what it takes to code this yourself, and I think you'll find it's less scary and complex than you thought, and gives you a number of benefits in terms of ongoing maintenance, flexibility, etc.