The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I have been following the keyword "Viagra" lately and have noticed a website creep up the ranking ladder. Most of the sites do belong on the front page of Google, such as: Viagra.com, Wikipedia, howstuffworks, etc. So... I was wondering how did http:...
This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice. Everybody under the sun has written about this (SEOmoz included) in the last couple of weeks, so...
"The time has come," the Walrus said, "To talk of many things: Of shoes--and ships--and sealing-wax-- Of cabbages--and kings-- And why the sea is boiling hot-- And whether pigs have wings." We can talk about the temperature of the sea and the possibility of winged pork some other time,...
There are some very different schools of thought out there regarding 404 error code pages. Some SEOs recommend: Never allowing them - 301'ing every error page back to the home page or an internal category level page to preserve the maximum amount of link juice (in case someone links to a broken URL) Letting any erroneous/mistyped URL 404. Something...
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Last Friday I attended and spoke at the Jane and Robot Search Developer Summit in San Francisco. The idea of the conference was to cover technical SEO topics and help train developers and others. The 100 attendees (or so) were a mixed bunch; developers, SEOs, managers and the like. The sessions covered site archit...
The blog post - PageRank Sculpting - from the head Google's Web Spam team is a critical read for SEOs worldwide: So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave...
Google Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we're authorized but more because they always claim that previous SEO companies they received pitches from claimed to be Google Authorized SEO consultants. Unfortunately (fortunately?!) no such certification exists so we have to set them straight....
We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but the stock tools of the trade (ISAPI_Rewrite, mod_rewrite, etc.) don't necessarily scale all that well when you have a large number of categories, product pages, etc. I'm going to walk you through what it takes to code this yourself, and I think you'll find it's less scary and complex than you thought, and gives you a number of benefits in terms of ongoing maintenance, flexibility, etc.
A couple weeks ago I went to Sweden to speak at IMC Stockholm. I had a really lovely time exploring the beautiful city as well as speaking at IMC and networking with marketers from all over the world. I thought I'd provide a recap of my trip and share some conference coverage with all of you who didn't attend the conference but are curious as to what it entailed. Enjoy! Pre-...
Learning SEO can be a daunting experience. To make this process a little easier, I have broken down my method for learning SEO into bite-sized chunks that can be completed in 30 minutes or less. I have also tried to create a mechanism to make it easier to get help and expand personal networks.
Happy June, evvabody! Here's what happened last month in case you were bedridden with swine flu: Best Blog Posts in May 2009 If I Could Go Back In Time & Give Myself Some Advice, This Would Be It. If Rand could turn back tiiiiiime......
In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it's one of the best sessions she's seen. Fortunately if you missed it there are lots of great writeups on the session (...
In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada's Web Shop about Microsoft's new search engine, Bing. Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for ...
David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google's Local Search Results. Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and veri...