The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Personally I hate SPAM with a passion and I’m sure many of you will agree that you hate it also. Some time ago, I had a client ask me if there was a way for us to eliminate the SPAM that was generated from his web form. I went to the usual places to see if I could find the answer and was a little let down with the solution, that was presented, CAPTCHA. I’m ...
What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday. Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in bo...
In 1970 the total retail value of pornography was no more than 10 million dollars. Today, porn is close to a billion dollar industry. According to Alexa, four of the hundred most trafficked sites one the web are porn sites. Every month there are over million searches made every month for porn related terms and that number is ...
In the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive store of data now accessible. Sections in this post: Linkscape's Web Index Over Time Upgrades to Link Data & Metri...
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Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...
This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information everyday, so thei...
We've all been bored to tears (or driven to madness) by the PageRank Sculping debate that's arisen since Google's June announcement. But, behind the scenes, a lot of smart SEOs have been working on ways to provide the same benefits that were thought to be conferred by PR sculpt...
Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted, but it's critically important to understand what you must do--and avoid--to make sure your site is re...
We all like links from big sites right? Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page will take some time to get indexed, much of it's strength (certainly initially) is likely to come from internal links, and it's unlikely to have a great crawl rate.
My good friend, Aaron Kahlow, posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked:
There is a lot of information on the web on how to do the basics of SEO yet it took me years to figure out the right way to analyze Keyword Difficulty. I think there are a few reasons for this. One being that it’s a difficult subject to explain and it’s a lot more complicated than it looks. I know there is a keyword difficulty tool from SEOMoz (htt...
It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial...
(Intro: This post continues a series of personal growth focused entries. It doesn't have much direct, applicable SEO value, so feel free to skip if that's what you're seeking) I've learned more in the last 9 months than at any previous time in my life - about myself, about this company and about the worlds of venture capital, entrepreneurship and startups. And, in the spirit of transpar...
First and foremost, let me extend my best wishes to the family and friends of Michael Jackson. I can only imagine the pain of losing a close friend and then having to watch it play out on a global stage. He made an extraordinary impact on the world and although not perfect, he is a teacher even in death (as evidenced by this post). The following is a timeline of how the news of the ...