The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Over the past few weeks we’ve been having some great conversations about how SEOs and developers view each other, how they can work together, and why they shouldn’t try to kill each other. Heh. The conclusion that we should all know at least a little about each other’s jobs and that working together (rather than against each other) is beneficial to everyone is fairly obvious. ...
Disclaimer: This post doesn’t include SEO advice or tactics. Instead it is a request for input on a book I am writing. If you are looking for actionable SEO content, please skip this post and read the other search related posts on our blog. About three months ago, I was fortunate enough to be contacted by Wiley Publishing and asked to write a book a...
Re-launching a site is a crucial and often worrying time. There are many many things that can go wrong, and when they do go wrong the results are often spectacular.
Well, it's this SEO's dream anyway. You see, my biggest frustration in life is lack of time. It limits the potential of any given hour or day. I sometimes think to myself - sure, I could be running an SEO analysis on this site... OR I could be sitting next to my wife on the couch, eating chocolate and watching Venture Broth...
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Ok, so you've all read about The Best Spam Submission Ever which was illustrated ever so eloquently (and if you haven't read it, please read it now... uhm well ok after you read this - it's awesomely funny!). As the post mentions, we sift through many YOUmoz entries every day determini...
You may have noticed recently that there's a trend of folks who leave search engines crafting their own startups. It made me wonder - how are these individuals doing with the SEO on their own sites? Have they engaged a secret formula that the rest of us don't know to achieve incredible results? Or are they languishing in poor accessibility and SEO tactics gone awry? Since many of these ...
Thanks to a suggestion from @links4legends we're strapping on our jetpacks for a bit of SEO prognostication this week. Rand offers up his take on what the future will bring for search marketers. Will classic, content-based SEO still rule the SERPs? Will the social graph drastically alter how results are personalized? What about qu...
1. StatisticsAll these statistics! Traffic, time on the site, bounce rate, oh my! Whatever happened to keeping it to just plain old "hits"? Plus, who possibly has the time to go through all of these measurements?...
Personally I hate SPAM with a passion and I’m sure many of you will agree that you hate it also. Some time ago, I had a client ask me if there was a way for us to eliminate the SPAM that was generated from his web form. I went to the usual places to see if I could find the answer and was a little let down with the solution, that was presented, CAPTCHA. I’m ...
What's the right search strategy for your niche? That's the question we're looking at in this week's Whiteboard Friday. Determining which tactics are going to be most effective for your particular situation is critical for search marketers. PPC, SEO, Social, Viral? Sure they all have their advantages, but depending on the marketplace you're in, some strategies may be much more viable - in bo...
In 1970 the total retail value of pornography was no more than 10 million dollars. Today, porn is close to a billion dollar industry. According to Alexa, four of the hundred most trafficked sites one the web are porn sites. Every month there are over million searches made every month for porn related terms and that number is ...
In the last 10 months, we've taken a number of dramatic steps to improve the link information available to webmasters & SEOs. Today, I'm pleased to announce even more progress in that direction, as well and cover the impressive store of data now accessible. Sections in this post: Linkscape's Web Index Over Time Upgrades to Link Data & Metri...
Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...
This week on Whiteboard Friday we're looking at visualization. Not the Tony Robbins, Zig Ziggler, positive thinking kind, but rather how to make your web content attractive to users. People on the web consume tons of information everyday, so thei...