The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I was lucky enough to recently speak at the MozCon conference in Seattle, and during my talk one of the points that I covered were some experiments that I’ve conducted with query volume in Google, and how this affects various parts of the algo.
As an in-house SEO, I don't have many opportunities to share my observations publicly, this is my maiden blog post here at SEOMoz and I hope you find it interesting. Being an active photographer allows me to experiment on the side as a normal course of my hobby. Over the last year, I've been observing changes in Google Image Search that I'm finally comfortable sharing. Because o...
I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...
Let's face it, SEO is a little bit complicated to people who have never heard of it. At least once a week someone asks me what I do for a living and if they don't know what SEO is I have trouble answering that question in less than five minutes. I've worked at SEO agencies where you have to sell the service as a salesman but also explain the process as an account manager to a client...
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Understanding the basics of link based spam detection can improve your understanding of link valuation and help you understand how search engines approach the problem of spam detection, which can lead to better link building practices.
Want to avoid the next Panda Update and improve your websites quality? This week Will Critchlow from Distilled joins Rand to discuss an amazing idea of Will's to help those who are having problem with Panda and others who want to avoid future updates. Feel free to leave your thoughts on his idea and anything you might do to avoid Panda.
When SEOmoz launched the Keyword Difficulty Tool I think we were all impressed with the reports that it was able to spit out. For me having all the data in one place was very useful except for when I tried to share it. At the moment the only way to share it is by exporting it as a .csv and then it just becomes a block of data.
Sometimes, social media can be anything but social. In honor of Mozcon, I offer 5 tips for turning online connections into IRL relationships.
This morning at Mozcon, I announced the launch of Open Site Explorer v3, a long-awaited upgrade to one of the most popular marketing tools on the web. I'm more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let's get right to them.The first thing you'll notice is the new d...
Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person's daily activities for maximum impact is the key to any company's success.
On the heels of our Firefox toolbar launch in May, I’m happy to announce that we’ve launched our MozBar for Chrome. With this update, you’ll be able to research sites in your favorite browser--Chrome or Firefox--using a powerful toolbar that gets you quickly to the data you need most. We’ve made a number of useful improvements, most suggested...
I have been in search marketing for a little over two years now, and when I first started, I constantly found myself asking peers and experienced SEOs about the industry. I have been confused as to what the different job descriptions and tasks performed are between people who work in-house vs. an agency or those who are strictly consultants. I wondered if I was missing out on some...
Creating detailed and actionable client reports has become a vitally important skill for any agency SEO to hone. Often we’ll spend 20-30 hours composing a veritable treat of a read for our clients, a hand crafted sluice for a torrent of brilliant ideas, delegations, and requests that will certainly lead to a better performance in the SERPs once put into practice...
The more integrated the social web becomes integrated into the search rankings the more we need to understand how to increase our brand on the social web. Let me get this straight is as important to influence social media influencers as it is to be an influencer yourself. Developing social media influence isn't about how many times you can get @randfish to retweet you as it is how often he asks...