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How to Get Search Volume Data Straight into Excel [Mozcon Debrief]
Just to say thanks to the Mozteam for flying me over to sunny Seattle, I brought them a new toy to give away. And, it rocks...
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Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building)
I'm sitting on an air mattress in my new unfurnished Brooklyn apartment listening to the sounds of the city out of the window after a long day of client meetings. At one point I was thinking "Man I wish I bought that ugly sofa from Ikea so I'd have something to sit on" and next thing I knew I was considering the Tao of Outreach Link Building.
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Some Nifty SEO Bookmarklets To Make You More Efficient
Being a chrome junkie and also a keen productivity evangelist I'm predictably a huge fan of javascript bookmarklets. I use them all day long and over time I've built up a few that I have made myself that I thought I'd share today. What is a javascript bookmarklet? A javascript bookmarklet is a small piece of javascript code that you can execute in your browser by bookmarking a l...
What is Google's PageRank Good For?
Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research. Unfortunately, using PageRank exclusively to measure linkbuilding outcomes can yield results as ugly as the Emperor's face. Since Google updates PageRank so sporadically, you may not know the results of your actions for months, or longer. That being said, ...
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Post-Panda Content Strategy - Lessons from Magazine Editing
As a one-time editor the Panda update was a bit of a 'Hallelujah' moment. It was the point in time when past boardroom 'rants' actually came to fruition – that content is the ONLY thing of true value to an audience and that its time would come around again. Those 'half full' writers, fed up with watching helplessly as 'their' audiences migrated online...
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Are People Loving Google+ or Hating It?
Quick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of course the title of the post probbbbably gave it away) - Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).
An Experiment in Boosting Google Rankings w/ Search Volume
To say I was bowled over when Martin MacDonald of OMD showed the results of his testing on query volume influencing rankings (not just auto-suggest, but actual positions) would be an understatement. Anyone who saw me listening to him at Mozcon knows I was flabberg...
Three Easy Ways To Repurpose Infographic Content
One link acquisition strategy we and many other agencies deploy for our clients is the use of infographics. Over time, a well designed and promoted infographic will attract many Tweets, Facebook Likes, Diggs, Stumbles, +1’s, and backlinks which help a sites pages rank higher in the SERPs. As an SEO, I am always looking for ways to repurpose any content I have to help me acquire mo...
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How Do I Love Thee #MozCon? Let Me Count The Ways ...
Back at Blue Tent Marketing (@blue_tent) WHQ sifting though my notes, reviewing PowerPoints, and trying to determine what path I want to head down for a recap of MozCon 2011, I realize that the overall theme of MozCon is about getting together as a community. A community of SEOs and online marketers! As I set foot in Seattle for the fi...
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Discovering Brand Advocates (Link Building Tip)
There are a number of posts over the last few years that are described as "head smacking tips" or "so easy it should be illegal." Okay I made the second one up, but I know there was a post like that on SEOmoz at some point, I just can't find it right now. My head smacking tip to start this week ...
Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names
This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords. I have used the example of a client with a number of sub brands to demonstrate. Pay attention to the difference between AND and OR statements in the examples....
Tactics for Early Adopter Marketers on Google Plus
Roger Mozbot invited you to join him on Google+! Well, he would, if he had an account. Unlike the rest of us, he's waiting until it comes out of beta, a wise decision considering some of the problems the social network has faced in the past weeks. On the other hand, there's a lot to like a...
Link Building for Ecommerce Sites - Targeting the Right Anchor Text
While search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher ROI on your link building efforts than focusing only on search volume. Further,...
Putting the "Customer" Back in Acquisition
I hope you all don't mind me straying from the usual a bit here today. Instead of a specifically SEO-related post, I instead want to tackle a related science, the art of "acquiring" and what that means in marketing.