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Track Your MozPoints
Casey Henry

Track Your MozPoints

I’m sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs. Along with seeing the new posts, I'm also always checking out my MozPoints and watching them grow, or shrink sometimes. In one of my past ...

Where in the World is SEOmoz?
Jennifer Sable Lopez

Where in the World is SEOmoz?

We're getting close to the end of the year, which means halloween, holiday parties and spending time with the family... That is unless you're a mozzer! The fall season has hit us full swing and we're out and about speaking and attending conferences, providing training and traveling from Sweden to Mexico to Vegas baby! Check out where we'll be over the next few months and hopefully we'll see you there!

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Online Reputation Tips - My Ad:Tech London 2009 Presentation
Will Critchlow

Online Reputation Tips - My Ad:Tech London 2009 Presentation

Last week I spent Wednesday at ad:tech in London where I spoke about advanced analytics and online reputation management. I thought the online reputation stuff would make a good Monday morning post. The audience was mainly brand and advertising people so I didn't assume too much knowledge of SEO or ORM, but instead ran through why you would want to monitor for your brand, how to determine if something is going to be a problem and some tips and tricks we've picked up along the way. I wanted to start with something topical so I used some examples from London Fashion Week (including brands and models) to demonstrate the impact of news events (interestingly, I found no significant correlation between spikes in search volume for the brands or models during fashion week).

Whiteboard Friday Interview: The Bing Team
Scott Willoughby

Whiteboard Friday Interview: The Bing Team

This week Rand and I had a chance to head over to Microsoft headquarters and sit down with Eric, Rajesh, and Alessandro from Bing, everyone's favorite new search upstart. The guys were gracious enough to let us into their lair and share their insights on the search landscape and what we can expect from Bing in the future. Tune in and watch the video to learn what the Bing team has to s...

Oslo's SEM Konferansen in Fourteen Photos
Rand Fishkin

Oslo's SEM Konferansen in Fourteen Photos

It's day two of SEM Konferansen in Oslo, Norway, and rather than try to share content from the conference (which I'll attempt to do in a more formal post next week), I thought we'd return to some SEOmoz roots and do a photo mashup combined with my terrible sense of humor. Remember kids, no sleep + traveling to foreign countries = weird posts from Rand. ...

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How to Export Google Analytics Data to Excel via the API
T

How to Export Google Analytics Data to Excel via the API

Howdy Folks, Unlike most of the posts that I've put out recently which are more strategy based this post is a from-the-trenches-tip which I've recently come across that I thought I'd share. I'm going to talk all about using the Google Analytics API but I'll show you how anyone can do it, you don't need to be a developer! All you need is a Google Analyics account and Excel.... ...

Whiteboard Friday - The Value of In-Person Networking for SEOs
Scott Willoughby

Whiteboard Friday - The Value of In-Person Networking for SEOs

Yeah, yeah, you're a 21st Century digital boy (or girl). You've got 900 Facebook friends, 1,200 twitter followers, and power accounts at digg, reddit, and StumbleUpon, but does anyone actually know you? This week Rand talks about the importance of in-person networking to people in the online marketing world. No matter how prolific you are online there is immeasurable value to...

Our Stance on Paid Links & Link Ads
Rand Fishkin

Our Stance on Paid Links & Link Ads

Tonight I'm tackling a contentious, thorny issue and that's always a tough task. Thus, I'll ask, up front, for a bit of leeway in how my words are parsed and interpreted. I'm happy to make clarifications on specifics in the comments. Lately, we've been getting a lot of questions (through Q+A as well as from clients and the SEO community) about the practi...

SEO Guide: International Versions of Websites
Danny Dover

SEO Guide: International Versions of Websites

This is the second post in a series of SEO Guides aimed at answering frequently asked SEO questions. (The first one was Properly move domains ) If you have an idea for another guide, please let me know if the comments below. Background: This is one element of a problem called internationalization. The internet evolved (or was intelligently designed for those no...