The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Freshness seems important, but what signals does Google use to determine freshness? Do the spiders pay attention to on-page signals, such as dates in body content or URLs? I thought it might be fun to try and find out.
In present times when the word “crisis” is repeated so often, tracking the performance of the website is getting even more important. Working a lot on SEO & web analytics of different classified businesses all over the world, I try to sum up what web metrics are really crucial to evaluate website properly. The advantage is, you can also measure them with free tools such as ...
It's a common dilemma: When the engines constantly cry 'content! content! content!' you can start to wonder, "just how am I supposed to keep generating all of this unique content?" A daunting challenge to be sure, especially for large sites with high-volume pipelines to fill. In this week's Whiteboard Friday Rand takes a look at the three major content classification...
From Oprah's affiliate smackdown to Fox News' list of jobs that will leave you friendless, there was no shortage of interesting news this week in the world of search.
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Just before the , over the weekend, we updated the Linkscape index. This is great timing because we're also unveiling (to PRO members only, sorry free members) the prototype for a new tool! We're calling it competitive link finder. But Tom Schmitz was good enough to ...
We just wrapped up the first day of our Pro Training Series 2009, and what a day it was! I think most people would agree with me when I say that the speaker line-up was absolutely amazing!
Straight from the Seattle Lunch 2.0 meetup at SEOmoz on August 14th comes this light-hearted look at raising venture capital. SEOmoz CEO, Rand Fishkin, shares his experiences with raising capital with an amusing (but strangely appropriate) comparison to the dating scene. SEOmoz emerged from our first round of VC funding with a profi...
Have you been thinking about submitting to YOUmoz lately, but you're not sure what the benefits are? Or perhaps you have a killer post in your head but are afraid to take the next step. Whatever the reason is that you've been holding back, I have 10 reasons why you should get yourself in gear and get that post written and submitted!
This past week at SES San Jose 2009 gave me the most mixed emotions of any conference I've attended yet. There were parts I loved and parts I was disappointed in. Add that with trying to complete regular work plus cover the conference for SEOmoz, believe me it was a bit crazy.
Every search conference is usually filled with sessions, keynotes, site reviews, clinics, etc. If you're not at the conference you can usually follow the blogs and Twitter to get your daily dose of conference fare. These help keep you up-to-date on the sessions and general goings on.
The second day of SES San Jose is wrapping up, so it must be time for the Twitter roundup! There were a number of debates, someone was found sleeping in the first row drooling and another person claimed that most people at the session were probably already following him on Twitter.
This week I'm at SES San Jose covering the conference for SEOmoz. I'm a one woman show so I'm putting my multi-tasking skills to the test! Obviously I can't make it to every session, or cover every track. Plus there are many others live blogging the event. So, how can I make sure the SEOmoz community gains as much information as possible from this conference? Reuse other people's content, that's h...
I've been doodling a lot lately (see, for example, the whiteboard illustrations I turned into a slide deck for a presentation this Wednesday) and thought it would be fun to share a set of infographics - some humorous, some serious - about the field of search engine optimization. If you're uninspired by these...
Well, whadda ya know? Rand is talking about Twitter this week! Oft accused of under-utilizing his widely followed Twitter profile, Rand takes a moment this week to explain what you can do to increase the likelihood of getting yourself re-tweeted. As Twitter continues to grow and become an increasingly va...