Content Marketing for the Talent-Impaired
Content marketing is hard, and we're not all designers. I'm not a designer, but I sometimes play one on the web. Here's a few tricks for how I pull it off.
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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
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Linkscape Updates and Wireframes/Feedback on New Task List PRO Feature
As you may have seen, Linkscape has just updated with a brand new index crawled primarily in early August. This means there's new data in the web app, in Open Site Explorer, the Link Intersect tool and the mozBar (note: the new Firefox 6 caused a ...
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The Convergence of Search and Social Media
Search vs. social seems to be the battle of the decade. And while I don't believe that search engines will soon become extinct at the hand of social media, it is true that more and more people are finding content through social media. What this shift comes down to is a simple case of credibility.
What's the Toughest SEO Gig You've Ever Had? I'll Start.
I recently spent a few days in New York, Philadelphia and New Jersey, and got to meet with great friends at consulting firms. One conversation in particular stuck with me regarding the hardest project they'd worked on in the last few years. It got me thinking that I should share a few of my most challenging SEO projects, and see if the community had stories they could share, too. I learned a lo...
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Data: Identify Yourself Authoritatively for More Followers
For more data on social media and busting of unicorns-and-rainbows social media myths, be sure to register for the Science of Social Media webinar. This webinar is actually going to be certifed as the largest online marketing seminar ever by the Guinness World Records folks. The easie...
Panda 2.4 and Analytics Session Update Rolled Out Simultaneously
On August 12, Google announced that their high-quality sites algorithm, otherwise known as "Panda", had been rolled out for all languages save for Korean, Chinese, and Japanese. The change is said to impact 6-9% of users' queries, down from the 12% seen in the initial Panda upda...
Is Optimizing Photos More Important Than You Think?
A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...
Statistics: Don't Make These Mistakes
Statistics can be very powerful tools for SEOs, but it can be hard to extract the right information from them. People understandably make a lot of mistakes in the process of taking raw data and turning it into actionable numbers. If you know what potential mistakes can be made along the way, you're less likely to make them yourself - so listen up! Will Critchlow, the co-founder and chief ...
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The Shift to Content Marketing - Understand What Is Happening
Nearly 2 billion people worldwide are online. When they want a product or service, they don’t pick up a phone book (if you still do, you might want to skip this article). They go to the Internet and search via search engines or social sites because these methods generally provide fast results and relevant information —generally. Whether it’s information on ...
Robot Access & Indexation Restriction Techniques: Avoiding Conflicts
In an effort to get their point across, webmasters will sometimes implement more than one robot control technique to keep the search engines away from a page. Unfortunately, these techniques can sometimes contradict each other: One technique hides the instruction of the other or link juice is lost.
Beating Google's Panda Update - 5 Deadly Content Sins
Was SEOmoz affected by Google’s Panda Updates? It depends how you look at it. Since the first update hit in February of 2011, organic search traffic to SEOmoz has...
Remembering a Dog Named Goodnewscowboy
Sunday, August the 7th, was a sad day for the Moz community when we lost a beloved member due to cancer.
Are Word Limits in the Google Keyword Tool Affecting the Long Tail in Your SEO Keyword Research?
Chances are - if you visit SEOmoz on a regular basis - you already know the importance of keywords, choosing your keywords correctly and therefore that keyword research is one of the most important areas behind a successful SEO strategy. The Google AdWords Keyword Tool is probably the i...
How to Get Search Volume Data Straight into Excel [Mozcon Debrief]
Just to say thanks to the Mozteam for flying me over to sunny Seattle, I brought them a new toy to give away. And, it rocks...