The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Before SEOmoz, we were unknowingly committing a number of SEO no-nos. We were doing many things right (or at least not very wrong) but there were elements that made us jump after reading SEOmoz's excellent Beginners' Guide. ...
You may have noticed bulleted snippets popping up in Google SERPs. Here are 5 examples in the wild and some tips on how to get them.
I'll admit it, I just love Hipmunk. In this post I'm going to outline an SEO strategy for them for all to see. I thought it would be interesting to get hands-on with a particular site (not something we do often here on the moz blog) and potentially handy for the Hipmunk team too! Interestingly there's a question of if they should even be investing in S...
One of the most frequent questions clients ask me regarding Twitter is "how many clicks will I get?" Despite the numerous SEO (and other marketing) benefits of Twitter, most of my small business clients just want traffic in return for their time spent tweeting. More than how many clicks to expect, clients want to know if there are factors that can lead to more clicks. ...
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We love exact match anchor text! It's the holy grail of links that make our rankings soar. Or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've seen evidence of this phenomenon over the past year and expect to see the value of exact anchors drop even further.
We’ve been hosting SEOmoz's video for a little over a year now. During that time SEOmoz has published about 60 Whiteboard Fridays. One thing to know about Wistia (in addition to our penchant for ping pong and video SEO) is that we have an unhealthy obsession with video analytics.
In our industry we ask a lot of questions. How do I make better content? What can I do to build more links? Which seat can I take? But perhaps the most frequently asked question in the SEO community is regarding the nature of search engines and their algorithms. SEOMoz does an incredible...
Are Likes, +1s, and Tweets really driving traffic? I ran a couple of correlation studies to find out. The impact of Google +1s may surprise you.
In PPC management time is always an issue, and a minute cannot be wasted waiting for a web page to load or for changes to your account to be saved. That's why it's vital to use Google AdWords Editor in PPC management. The time saved using this tool is unbelievable and can be time spent optimising your client's account rather than manually changing bids and adding keywords on the AdWords interface.
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.
Throughout my six years as an SEO, there have been times when I've questioned the value of SEO for clients. The reasoning behind this was that popular non-brand phrases were unlikely to drive business or in some cases where markets were dominated by aggregator sites, where people require choice from the offering, rather than an individual brand. Data was often backed up by generic paid search generating negative return and eventually being switched off.
If you read part one of our post panda content strategy series you will have learned the basics of how to go about planning your content for the post-Panda world. As we know this new algorithm/algorithm filter has placed a great deal more emphasis on QUALITY content and there is no better place to look for inspiration than specialist magazines when searching for ways to improve your writing for targeted visitors...
As a non professional SEO - that is, I don't do SEO as a way to earn my bread - I believe that I've maintained somewhat of an objective, outside perspective. There's a tone that continues to describe the undercurrent in the SEO industry: Good versus Evil. But, can and should moral judgments be ascribed to a method such as Black Hat or White Hat?
We're all a little tired of hearing 'content is king'. And it's increasingly difficult to make content stand out online. But a few companies are leading the way with their innovative use of data. There's the Guardian Datablog, Information is Beautiful and the ubiquitous OK Trends to name but a few. But sites like these are still in the minority. So there’s ample opportunity...