The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A couple weeks ago I went to Sweden to speak at IMC Stockholm. I had a really lovely time exploring the beautiful city as well as speaking at IMC and networking with marketers from all over the world. I thought I'd provide a recap of my trip and share some conference coverage with all of you who didn't attend the conference but are curious as to what it entailed. Enjoy! Pre-...
Learning SEO can be a daunting experience. To make this process a little easier, I have broken down my method for learning SEO into bite-sized chunks that can be completed in 30 minutes or less. I have also tried to create a mechanism to make it easier to get help and expand personal networks.
Happy June, evvabody! Here's what happened last month in case you were bedridden with swine flu: Best Blog Posts in May 2009 If I Could Go Back In Time & Give Myself Some Advice, This Would Be It. If Rand could turn back tiiiiiime......
In this interview from SMX Advanced 2009, Rand talks to mobile search guru, Cindy Krum, of Rank-Mobile. Cindy starts off by noting the excellent SEO Audits panel at SMX Advanced, saying it's one of the best sessions she's seen. Fortunately if you missed it there are lots of great writeups on the session (...
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In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada's Web Shop about Microsoft's new search engine, Bing. Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for ...
David Mihm, Local Search guru and author of the new Local Search Ranking Factors, stops by Whiteboard Studios to discuss how business owners can get listed in Google's Local Search Results. Despite how powerful local and geo-targeted search has become, only a tiny fraction of businesses actually claim and veri...
I recently read jennita's excellent post, "URL Rewrites and 301 Redirects - How does it all work?", and thought a mod_rewrite example might be helpful to some. So, here's some example code of how I have used mod_rewrite to replace dynamic URLs with SEO friendly URLs.
Today's article from Search Engine Land: Google Loses "Backwards Compatibility" on Paid Link Blocking & PageRank Sculpting is a must read, but it's frustratingly hard to understand Google's position shift on the topics. In this post I'll talk briefly about ...
Recently SMX London 2009 happened. I was too busy feeling ill to attend but I did my best to follow what happened. One of the talks that sounded really good was by Mikkel deMib about hiding your site from competitors. He suggests emailing them, then using the email headers to get their IP address. I'm going to cover the code you can use to "deal with" such spies.
I've just got back from SMX London (when I say "just" I'm obviously referring to the Hangover, as I've been back multiple days), and It's probably the best event I've been to for all around value and enjoyment. Having to been to several conferences (Including 3 SES events) over the years though, I've come to the conclusion that, unless you are networking for clients, these events are not easy to justify the expenditure they incur. The problem most people in the intermediate-advanced tier face is hearing only what we know already; I spend a lot of these sessions sucking eggs now.
Hello hello, today I'm going to talk a little about Google Local. The things I'm talking about aren't necessarily new or ground-breaking, but I think it's important to expose them to the Moz readership as Local isn't something that's talked about all that often on here and there are quite a few intricacies which you should be aware of when dealing with local optimisation, particularly for clients who have many locations and who rely on using a bulk upload to Google Local.
It's late night Sunday and rather than bringing you exciting news from the world of search and SEO, I've got some explaining to do. For those who hadn't noticed, SEOmoz has some serious downtime and errors this weekend. Starting early morning Saturday and running through to Sunday, many parts of the site were inaccessible due to either A) an exceptionally unlucky set of simultaneous h...
Acquiring users and getting them to take an action on your site is the absolute core of web marketing. Whether that action is making a purchase, signing up for a newsletter, registering for a demo...it doesn't matter, if you're doing business online, your job is to acquire users and get them to take an action. There are a million ways to go about this process, but it's crucial for y...
Since I'm a movie buff and an Internet marketing nerd, I often notice Internet marketing and search mentions in various movies, and I always pay attention to the movie URL shown in trailers (my two recent favorites: the URL for Sacha Baron Cohen's upcoming Bruno film was www.meinspace.com/bruno, but it looks like now it's redirecting to MySpace.com, and the URL for I Love You, Beth Cooper is www.iloveyoubethcoopermovie.com, making me wonder why they had to append "movie" to such a specific URL). Recently I came across two examples where the movie industry referenced or directly utilized Internet marketing/social media marketing, and it got me wondering if Internet marketing is finally starting to become more mainstream (meaning fewer people will look at you with blank faces as you try to describe what you do for a living).