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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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What Type of SEO Consultant are You?
Lindsay Wassell

What Type of SEO Consultant are You?

Digital PR

For every excellent experience I have had in seeking, retaining, or managing an SEO consultant relationship, I have had five others that were downright bizarre. Of all the consultants I’ve considered hiring or have worked with (voluntarily or otherwise) these are the ones that intrigue me most... Closet Genius Brilliant and eccentric, you are ‘internet famous’ and greatly respected in the search community. Your reputation is enveloped in an air of mystery. Nobody has met you in person… this includes the pizza guy and your largest paying client....

How Do You Register for Google Local with Multiple Languages?
Will Critchlow

How Do You Register for Google Local with Multiple Languages?

Technical SEO

There are some difficulties at the moment with how to manage large numbers of local listings. As the tools for managing local listings improve, this will all get easier, but there is a fundamental problem with the setup if you operate in multiple languages. The guidelines currently say that you cannot create multiple listings for an individual entity (business location in a city) - but each listing is just associated with a single URL which doesn't work well when you operate in multiple languages.

How to Start an Internet Company That Will Be Noticed: The Proposal and Outline
Danny Dover

How to Start an Internet Company That Will Be Noticed: The Proposal and Outline

Marketing Industry

This post is a little different than what you might be used to. Instead of talking at you, I would like to talk with you. I would like to propose a blogging outline, not actually blog on the given subject (yet!). First, allow me to explain myself. I have been under-utilizing my blogging privileges the last three months and I would like to try to make this up to you. I have made the ...

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Some Interesting Tips and Tidbits from SES London Day 1
Rand Fishkin

Some Interesting Tips and Tidbits from SES London Day 1

SEO Events

For the first time in a good while, I managed to spend a few hours sitting in sessions here in London, re-absorbing some information and even picking up a few new bits here and there. Short post, but I figured if it's new/interesting to me, it might also be enjoyable to others (hopefully). Lisa Ditlefsen opened a new consulting agency - Verve Search...

We're Hiring an SEO
Lindsay Wassell

We're Hiring an SEO

Moz News

After a whole month on the job I can attest that it’s an exciting time to work at SEOmoz! In the midst of a tough economy, we are delighted to see continued growth in the number of PRO members we serve as well as an impressive stream of consulting inquiries. To help support our next stage of growth, we are hiring an SEO! ...

Social Networking - The Other Side
S

Social Networking - The Other Side

Social Media

I am so sick of hearing about using social networking sites to boost SERPs. Every time someone suggests this, I feel like banging my head against a wall. Not only does it go completely against the spirit of these sites, it is probably one of the hardest things to do successfully, and without alienating an entire community in the process.

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Whiteboard Friday - Using The Hash in URLs for SEO
Scott Willoughby

Whiteboard Friday - Using The Hash in URLs for SEO

Corned beef hash, hash browns, there are many great types of hash out there (don't start, I get it). All too often overlooked by online marketers and webmasters, however, is the old school hash symbol (#), also known as the pound symbol. This little beauty can do some pretty cool things for you. It can control duplicate content problems, martial affiliate links, and even help you...

Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps
Rand Fishkin

Canonical URL Tag - The Most Important Advancement in SEO Practices Since Sitemaps

Technical SEO

The announcement from Yahoo!, Live & Google that they will be supporting a new "canonical url tag" to help webmasters and site owners eliminate self-created duplicate content in the index is, in my opinion, the biggest change to SEO best practices since the emergence of Sitemaps. It's rare that we cover search engine announcements or "news items" here on SEOmoz, as this blog is devoted more towards tactics than breaking headlines, but this certainly demands attention and requires quick education.

Sneaky Spam in Local Search
Rebecca Kelley

Sneaky Spam in Local Search

Search Engines

My coworker Mike and I were pondering lunch options today and decided to order from the Honey Hole, one of Seattle's best sandwich places. Every day the place has a line out the door because it's a popular haven for hungry Seattleites who want a belly full of sandwichy goodness, so sometimes we elect to call our order in and pick it up.

An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire
S

An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire

Content Marketing

Good day, fellow mozzers. This past month during my annual vacation to Afghanistan, while traversing the Karakorum Mountains I caught up with the Most Famous SEO In The World, Mr. Darren Slatten. Fortunately for me, Darren had recently wandered from his cave to stock up on rice and opium after a long cold winter. After much prying, Darren reluctantly agreed to this far reaching interview. So, grab some popcorn, sit back and revel in the greatness that is Darren Slatten - The World's Greatest SEO on the planet Earth.

The Ringo Effect
J

The Ringo Effect

How do you stand out from the competition? When you spend as much time as I do reading what the big guns of the Search Marketing world have to say on a daily basis, it can be a little daunting. How are you going to make your mark?

Yes, Social Media is Powerful. No, It's Not as Powerful as Search.
Rand Fishkin

Yes, Social Media is Powerful. No, It's Not as Powerful as Search.

Social Media

It's late. I'm just back from a week of travel and crazy amounts of email (note to other CEOs, when emailing 120K people with a special offer, be wary of putting your email address as the reply-to). I had a terrific time at the Online Marketing Summit - great people, many of whom I'd never met before, an impressive turnout of more than 500 (even in a down economy; wow!) and some terrific networking parties (the conference even featured catered dinner for the attendees, which was really nice). One of the subjects that arose, as usual, was the emergence and power of social media, and I had some quick thoughts to share.