The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A couple of weeks ago, Rand mentioned "awesome links" in the Buckets & Buckets of Keywords Whiteboard Friday. Since then we've had several people ask us exactly what makes a link awesome? Well, never fear, that's what we'll discuss today: what makes a link particularly high-quality and powerful, and how one can go about getting these radical links. ...
Earlier this week Rand and I spoke at the third annual Searchfest, put on by SEMpdx and a load of lovely sponsors. Loyal readers and R. Kelley fanboys (and girls) will remember that my first ever speaking engagement was at the first Searchfest two years ago. The organizers were gracious enough to overlook my profound suckitude and invited me back to speak about link building last year. This time around, they asked me to participate on the blogging panel with Stoney deGeyter and Heather Lloyd Martin. I wasn't sure what to cover since the panel details simply said "Blogging," so I talked about various blogging myths. It seemed to go over fairly well considering it was 9:00 am--I think my half naked pictures of David Hasselhoff helped.
When it comes to finding links, since the dawn of SEO one constant piece of advice has been to look at your competitors links for opportunities. Unfortunately, this means wading through the muck in order to find the gems. How do you gather, organize and prioritize all of those links? Wouldn't it be nice to take a power-hose to all that mud and grime to more easily uncover the best prospects? It's not that difficult. Here's a step-by-step guide for doing just that!
The following post is a collaborative effort by myself and David Klein (DK), who does far more Facebook advertising consulting than SEOmoz :-) He recently visited with the Facebook crew and has been helping more online marketers get comfortable and invested in the space.
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So you're pretty much top of your SEM/SEO field in your neck of the woods and confident of converting most enquirers into satisfied, happy customers. What happens when you get to see/talk with a potentially new client and they come up with objection after objection to get you to drop your prices, or worse, promise something you cannot guarantee (e.g., a number 1 organic ranking on Google)?
Over the weekend I was lucky enough to attend ThinkVisibility, a conference in Leeds (UK) where I was speaking on reputation management. Here's a quick roundup of the conference for you UK types - there's another conference in September and tickets were only £30 this time around which was a right bargain - just take a look at t...
For many in the SEO field, Google's "sandbox," a filter the search quality team created to help fight spam, is a relic of days gone by. However, we've been spotting new cases over the last few years, and I finally found a great example to share publicly (and got permission from the site owner). Grader.com, and the four subdomains underneath it - Twitter.Grader.com, PressRelease.Grader.com, Website.Grader.com & Facebook.Grader.com - are all under pronounced effects that highlight this algorithmic element's impact.
Once again, Business Dog is on top of things: He told me to post a quick reminder that the special, deeply discounted Pre-Sale Introductory Offer on the new Advanced SEO Training Series DVD Set and the super-limited Ultimate SEO Training Bundle expires tonight at midnight. Thi...
Recently while I was reading a post on SEOmoz, I started to think about the users of SEOmoz and the whole points system. I read one of Lindsay’s Twitter post saying that the MozPoint distribution system on SEOmoz is a case study in itself. I thought it might be a cool thing for all the users and SEOmoz staff ...
One of my strategic objectives this year is to get Distilled access to decision-makers closer to the boards of some of our large clients. It should be clear to all of us in search that the companies winning the search game are those prepared to think about it most strategically. I believe that in 30 years' time, the people running large companies will those who understand the unchecked flow of information - the marketers - and more specifically that technically-inclined breed of marketers currently only found in search.
We get tons of questions--from folks on both sides of the equation--about ways to structure SEO contracts, what to include, how to know when a company is ready for consulting, what the costs should be, how to measure success, and tons of other factors. In this week's Whiteboard Friday we'll look at several of these factors to help take some of the uncertainty out of the black art that is SEO Consu...
Google's head of web spam (a division of the engine's search quality division) recently posted a piece entitled, Why Google Won't Remove that Page You Don't Like. An excerpt: Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on ...
This week on Whiteboard Friday we'll look at link quality. The strength of your link profile isn't all about volume anymore. You need to know where and how to attract strong links that will actually communicate a powerful message about your site to the engines. Watch the video for a nice breakdown of how to judge what makes a quality link. p...
Following on the tremendous success of our SEO Basics Video Training Series, we’re proud to introduce the all new SEOmoz Advanced SEO Training Series, now available for pre-order at a special discounted price. Intended for those seeking to learn high-level, scalable, enterprise SEO tactics and strategies to pu...