The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Over the weekend I was lucky enough to attend ThinkVisibility, a conference in Leeds (UK) where I was speaking on reputation management. Here's a quick roundup of the conference for you UK types - there's another conference in September and tickets were only £30 this time around which was a right bargain - just take a look at t...
For many in the SEO field, Google's "sandbox," a filter the search quality team created to help fight spam, is a relic of days gone by. However, we've been spotting new cases over the last few years, and I finally found a great example to share publicly (and got permission from the site owner). Grader.com, and the four subdomains underneath it - Twitter.Grader.com, PressRelease.Grader.com, Website.Grader.com & Facebook.Grader.com - are all under pronounced effects that highlight this algorithmic element's impact.
Once again, Business Dog is on top of things: He told me to post a quick reminder that the special, deeply discounted Pre-Sale Introductory Offer on the new Advanced SEO Training Series DVD Set and the super-limited Ultimate SEO Training Bundle expires tonight at midnight. Thi...
Recently while I was reading a post on SEOmoz, I started to think about the users of SEOmoz and the whole points system. I read one of Lindsay’s Twitter post saying that the MozPoint distribution system on SEOmoz is a case study in itself. I thought it might be a cool thing for all the users and SEOmoz staff ...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
One of my strategic objectives this year is to get Distilled access to decision-makers closer to the boards of some of our large clients. It should be clear to all of us in search that the companies winning the search game are those prepared to think about it most strategically. I believe that in 30 years' time, the people running large companies will those who understand the unchecked flow of information - the marketers - and more specifically that technically-inclined breed of marketers currently only found in search.
We get tons of questions--from folks on both sides of the equation--about ways to structure SEO contracts, what to include, how to know when a company is ready for consulting, what the costs should be, how to measure success, and tons of other factors. In this week's Whiteboard Friday we'll look at several of these factors to help take some of the uncertainty out of the black art that is SEO Consu...
Google's head of web spam (a division of the engine's search quality division) recently posted a piece entitled, Why Google Won't Remove that Page You Don't Like. An excerpt: Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on ...
This week on Whiteboard Friday we'll look at link quality. The strength of your link profile isn't all about volume anymore. You need to know where and how to attract strong links that will actually communicate a powerful message about your site to the engines. Watch the video for a nice breakdown of how to judge what makes a quality link. p...
Following on the tremendous success of our SEO Basics Video Training Series, we’re proud to introduce the all new SEOmoz Advanced SEO Training Series, now available for pre-order at a special discounted price. Intended for those seeking to learn high-level, scalable, enterprise SEO tactics and strategies to pu...
I really like Google Analytics - the interface is easy to use, the information easy to interpret and it's free. You can do great tricks with filters to slice the data in different ways. I do wish that less of the reports used sample data and it'd be nice if you could label points in your data to cross-reference with your SEO activities. But the one thing that really bugs me about Google Analytics is that the JavaScript you tag your site with is broken.
There's a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could: Harm their reputation Damage their search engine rankings Cost them Pag...
Whenever outbound links are mentioned in an SEO environment, the response is usually negative. I have read recently on some blogs that it even casts a very negative shadow over outbound links, stating they could "harm your site's PageRank." I know this is simply referring to the old "bad neighbourhood," but I have wondered for a while now what the effect of outbound links are.
WARNING: The following post is long, personal and rambles quite a bit. It contains very little SEO advice, so if this isn't your kind of thing, you might want to skip it. It was written over the course of 20ish hours and hops back and forth between days and times during my recent trip to London. Enjoy!6:45am GMT, February 19t...
For every excellent experience I have had in seeking, retaining, or managing an SEO consultant relationship, I have had five others that were downright bizarre. Of all the consultants I’ve considered hiring or have worked with (voluntarily or otherwise) these are the ones that intrigue me most... Closet Genius Brilliant and eccentric, you are ‘internet famous’ and greatly respected in the search community. Your reputation is enveloped in an air of mystery. Nobody has met you in person… this includes the pizza guy and your largest paying client....