The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I hope you read this post and enjoy it. I also hope you never need it. In the 'current economic climate' there is a chance that any company may have to 'restructure' or even cease trading altogether. These events are no fun for any employees involved, but I'd like to share some advice that will help you prepare for and cope with the worst situation if it arises.
This past week, as Sarah, Adam, Jeff and I left the office for our Tuesday lunch meeting, they asked me how the Iceland conference went. I believe my exact words were "It was the most fun I've had since my wedding." The more I reflect on the experience, the truer it is. I arrived in Keflavik airport at 6:15am last Thursday morning. I walked outside to take the bus to Reykjavik...
Introduction A few days ago, there was a blog entry by jordan8037310 titled "How Do You Crack Open That Marketing Budget?" It got me thinking about how we compete with other SEO companies.
We've given a face lift to an oldie but a goody: The Professional's Guide to Link Building has been updated and is available in web and document format. Written by link builder extraordinaire Eric Enge, the guide is a great resource for beginners who want to know why link building is important and how it impacts a site's rankings. Additionally, it covers various link building strategies and lists a ton of tools and resources to help you find links.
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There have been a few mentions on SEOmoz regarding online reputation management and public relations. Rand discussed how to remove a page from Google and RZ Awhyles brought up the simple fact that sometimes, you just need to apologize directly. But neither talked about ways to discourage negative feedback being distributed online in the first place. Taking measures to prevent reputation damage and negative PR is always better than trying to recover from a less than positive review or statement.
Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs.
As my Dad always says, "It's better to be on page 2 in the editorial than on page 7 as an advertisement." This advice has been the guiding principle when it comes to the public relations strategy at Voices.com. In fact, I've proven this to be so effective in public relations that I've applied it to SEO as well. How does the advice translate?
I've been neglecting the Thursday roundups lately due to chronic deadlines and client work taking precedent over sitting down for four hours and putting together a post full of links. However, since I've received clamorings to resume the roundup (and because Rand is sad that I haven't been blogging much lately), I figured I'd hunker down and get you all up to date on what's been going on the past couple months. I'll also be "Andy Dufresne-ing" old YOUmoz entries and Marketplace listings into subsequent roundups until we're all caught up, so don't feel sad if you contributed to the site some way in the past and aren't listed below--I'll get to you! My apologies for some of the more "dated" news--hope you enjoy this mega long, uber-huge roundup!
Hi all, I'm Chas, the lead developer for Blogscape here at SEOmoz. I'd like to share a brief story about finding a semi-hidden link campaign while testing Blogscape this week. I watch the 'Movers and Shakers' feature of Blogscape somewhat obsessively -- both to research Blogscape's quality of data and to k...
Hello, I'm here today to talk about Google penalties. There's much talk and confusion in the SEO industry about penalties. We're always seeing in Q&A questions like: Do I have a penalty? Why do I have a penalty? How can I get rid of my penalty? ...
When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. This article summarizes the results of an eye tracking study and reviews the findings of two other tests of display URLs. The eye tracking study demonstrated that the display URL in PPC ads captures a significant portion of the gaze time allocated to the ads. The results of the other two tests showed that display URLs can have a meaningful impact upon click-thru rates.
I've been away from my "headsmacking" series (see the first 11 here) a bit too long, and despite an early morning flight to Reykjavik tomorrow for the RIMC, this subject is certainly deserving of attention. Besides, Mystery Guest always says I can sleep...
Common Myths & Misconceptions About Search Engines -------------------- Unfortunately, over the past 12 years, a great number of misconceptions have emerged about how the search engines operate and what's required to perform effectively. In this section, we'll cover the most common of these, and explain the "real story" behind the myth.
Say you've got a competitor or perhaps competitors that are starting to trump you on the first page where you've been vehemently optimizing your website(s) and building valuable links, and without a seemingly good reason. What is an SEO to do but to start digging? Well, a good SEO digs the basics and an excellent SEO goes much further to understand the demographic, suspected patterns and technical advantages the competitor(s) has/have.