The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The search engines are hungry for vertical search content. The representation of content types in the SERPs, beyond the traditional webpage, seems to grow on a daily basis. In many cases it is actually easier to rank for a vertical channel like video for a given keyphrase than it is to rank a traditional webpage for the same keyphrase. Are you still trying to compete in the SERPs with tradition...
On the Internet, there is one thing that is as reliable as the gold in Fort Knox: a website's analytics. How many times do you read a great blog post with amazing infographics or just a post that was very well written and wondered how much traffic that site has received from it? At SEOmoz we strive to be transparent about everything we do, but even our traffic data is something that we don't often share
To some, keyword research is keyword research...the type of website doesn't matter! To me however, ecommerce websites require a different approach to keyword research because ecommerce is in my opinion an entirely different beast. The following is a step-by-step process for how I do SEO keyword research for my ecommerce clients...
Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. In the post I discussed what makes an effective link builder.
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Faced with a new client, and having established a list of keywords they need to target, you want to evaluate the competition to find out what sites are dominating the SERPs for these keywords. However... being an SEO you're a busy guy (or gal), and you need it done right now. I've built a Google Docs tool to automagically do exactly that and this post will walk you through it. The ...
This is a follow up to my previous YOUmoz post on understanding the value of a link. Because of the positive feedback from that post as well as new research emerging from SEOMoz regarding social media's effect on SEO, I've decided to expound on social links. When Rand posted his data and findings of ...
This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Tom discusses why he thinks that these improvements will help SEOmoz and why you should be thinking about using some of these improvements in your setup. Below the video you will find some code snippets that we used to setup our Google Analytics account that should help you in your setup.
Imagine this if you will… you're sitting in your office in Denver, working away and see a tweet come through your stream about an SEOmoz meetup in New York City. You think to yourself, "self… why do they always have these meetups so far away? It'd be cool if they came to Denver, we have lots of SEOs here too, yo." [that's at least how I talk to myself] Ok… ok so p...
SEOmoz PRO has been taking some big leaps in improvement, albeit quietly. Many of you have likely noticed that OSE and the Web App are now faster with fewer errors (though we're still working out some kinks), but you might not have noticed one awesome change to how we support campaigns Subdomains, Subfolders & Root Domains Now Included! Since the web app lau...
With more than 100 million Americans contributing content online this year, websites are doing anything they can to attract users to contribute to their site. With the notable exception of search engines, all major websites are depending on the community to drive their growth. Imagine YouTube without user ...
I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget to promote a perfect product. This is pretty much never the case, so manual linkbuilding needs to be done In January, Michael Martinez posted a long rant about why competitor analysis for link building is a waste of time. My post is about how to get more out ...
Distilled stole my page title. Well, indirectly. Well.... keep reading. (Full disclosure: I was recently hired by Distilled to work in the New York City office. This post was written before I was hired.) One day in early April, I was searching for my personal website using some searches that I knew worked for my site. One of these was my name. I searched "John Doherty" and saw...
If you're looking for a company online, do you hazard a guess at their domain and go directly? Or do you search them in a search engine? I'll hazard a guess that you'll turn to good old Google to point you in the right direction. Once I've visited a website once, though, I will then usually revisit as "direct traffic," typing the site straight into my address bar. But that woul...
Producing great content is a high ROI activity. Too often however I see people focused on producing individual pieces of content aiming to get links and attention. Putting together a content strategy requires much more than a single piece of content - it requires a vision and strategy for how you're going to publish your content, why type of content you will be publishing, how your audience wil...