The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Whiteboard Friday - Off-Site "Over-Optimization"
Scott Willoughby

Whiteboard Friday - Off-Site "Over-Optimization"

Last week we discussed how you can actually hurt yourself by over-using or abusing common SEO tactics on your sites. This week we'll talk about how going overboard with your linking strategy can cause problems too. We're not looking at spam here, we're looking at things like unnatural link profiles or anchor text d...

10 Tips for Getting (or Keeping) Your Next Search Marketing Job
Rand Fishkin

10 Tips for Getting (or Keeping) Your Next Search Marketing Job

As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I've been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic. So - if you want to keep the job you've got, or ea...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Buying Expired Domains: What's the Best Strategy?
Rebecca Kelley

Buying Expired Domains: What's the Best Strategy?

Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).

Never miss a beat. Get Moz Blog
email updates daily in your inbox

Belated Thursday Roundup for the Week of 4/12/09
Rebecca Kelley

Belated Thursday Roundup for the Week of 4/12/09

Stories, news, and other notable items from the past week: Stephen Tallamy did an interview with the SEO team at Distilled. I love the Mod Squad-esque snapshots of each employee. They're so posh. Joost de Valk wrote up a new guide to Magento SEO. Since the platform keeps evolving, he'll keep it nice and up-to-date for all you nerds. Maybe I need to implement this strategy in order to shave my swim time down a bit...

Whiteboard Friday - On-Site Over Optimization
Scott Willoughby

Whiteboard Friday - On-Site Over Optimization

Yes, there can be too much of a good thing, and that includes SEO. There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. In this video we'll look at common traps people fall into that can make your site unpleasant for users and unpalatable for search engines. ...

SEO - 10 Things On My Wish/Gripe List
P

SEO - 10 Things On My Wish/Gripe List

This is my wish list from Google and the other search engines. Rankings should be based more on the content of the site and less on technical aspects (tags, domains, links). The theory is that, as SEO teams, we could devote more time to content, the good stuff that actually benefits the user.

Abstract Link Building Ideas: Desktop Customization Sites
E

Abstract Link Building Ideas: Desktop Customization Sites

It seems every web developer's biggest concern, excluding keyword density/research, is finding new and innovative ways to create quality inbound links back to your website. While there is no easy-button to begin generating inbound links, there are certainly many abstract approaches and techniques a developer can utilize to make inbound link generation a bit less tedious.

Are You Leaking Juice?
R

Are You Leaking Juice?

Placing the NoFollow link attribute on your website is a very important SEO factor for on-page optimization. Getting backlink juice to websites isn't that easy for everyone, so we need to make sure the juice flow is flowing properly.

Die Digg-Bar Die, Die!  (or Should You Kill the Digg Bar on Your Website)
pbhj

Die Digg-Bar Die, Die! (or Should You Kill the Digg Bar on Your Website)

You'll have noticed that Digg has recently added the Digg-bar as a central feature, if not the main feature of their social media website. TechCrunch's discussion has a good range of comments from all sides. Having read a few such discussions, used Digg and developed a frames jail-break plugin to release my pages from Digg's grip, I thought my first YOUmoz post was due with my reflections on the use and abuse, hits and misses of the Digg-bar.