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An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire
S

An Interview With The World's Greatest SEO, SEOmofo.com, Darren Slatten, Who Is Available For Hire

Content Marketing

Good day, fellow mozzers. This past month during my annual vacation to Afghanistan, while traversing the Karakorum Mountains I caught up with the Most Famous SEO In The World, Mr. Darren Slatten. Fortunately for me, Darren had recently wandered from his cave to stock up on rice and opium after a long cold winter. After much prying, Darren reluctantly agreed to this far reaching interview. So, grab some popcorn, sit back and revel in the greatness that is Darren Slatten - The World's Greatest SEO on the planet Earth.

The Ringo Effect
J

The Ringo Effect

How do you stand out from the competition? When you spend as much time as I do reading what the big guns of the Search Marketing world have to say on a daily basis, it can be a little daunting. How are you going to make your mark?

Yes, Social Media is Powerful. No, It's Not as Powerful as Search.
Rand Fishkin

Yes, Social Media is Powerful. No, It's Not as Powerful as Search.

Social Media

It's late. I'm just back from a week of travel and crazy amounts of email (note to other CEOs, when emailing 120K people with a special offer, be wary of putting your email address as the reply-to). I had a terrific time at the Online Marketing Summit - great people, many of whom I'd never met before, an impressive turnout of more than 500 (even in a down economy; wow!) and some terrific networking parties (the conference even featured catered dinner for the attendees, which was really nice). One of the subjects that arose, as usual, was the emergence and power of social media, and I had some quick thoughts to share.

Whiteboard Friday - Positioning Your Blog
Scott Willoughby

Whiteboard Friday - Positioning Your Blog

This week Rand discusses how to position your blog within your niche. Blogging is obviously an incredibly powerful tool for building a brand and can be effective in almost any industry. However, there are important considerations to take into account when you're setting up a blog, and that's what this installment of Whiteboard Friday is all about....

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Blurring the Boundaries Between Fair Use and Copyright Violation: NYTimes and GateHouse Media Settle
Sarah Bird

Blurring the Boundaries Between Fair Use and Copyright Violation: NYTimes and GateHouse Media Settle

E-Commerce SEO

May It Please the Mozzers, Content aggregators should pay attention to a recent settlement between the New York Times and GateHouse Media. According to Online Media Daily, the New York Times agreed to remove headlines and first sentences of GateHouse articles referenced by the New York Times on one of its content aggregator sites, Boston.com. Is this case part of a trend?

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Whiteboard Friday - When to Track Rankings
Scott Willoughby

Whiteboard Friday - When to Track Rankings

Okay, so any of us in the online marketing world have been guilty of obsessing over rankings at one time or another. Well, in this week's Whiteboard Friday, Rand makes the case that Rank Tracking may not be the end all be all of SEO metrics, at least not by itself. Take a look and see what else you need to be monitoring in order to make rank tracking truly worthwhile to your sites a...

The Best Spam Submission Ever
Rebecca Kelley

The Best Spam Submission Ever

Moz News

As you may know, one of my job duties here is to manage our user-generated blog. Every day I sift through the queue of blog entry submissions and publish posts about Internet marketing, business tactics, social media, web dev/design, etc. While I publish one or two worthy, relevant blog entries each day, I delete several spam submissions. I've seen spam entr...