SEO Link Analysis Pitfalls
Over the past couple of weeks Rand has been discussing the metrics available for link research and how to use them appropriately for different research situations. This week, he discusses some potential pitfalls in link...
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Dissecting Local SEO Via Competitive Analysis
Much of the work we do in SEO is trying to deconstruct the algorithms through competitive analysis. We research the attributes of the top ranking websites, evaluate what they have in common and then try to emulate the factors that we believe may have the greatest positive impact. This is what we must also do in optimizing for Local Search. Resolve Technical Probl...
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Using Tools & APIs To Track Your Social Media Strategy
Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...
Crawler Face-off: Xenu vs. Screaming Frog
Sometimes, you just need a desktop crawler to get the job done. In this post, former champion Xenu takes on newcomer Screaming Frog.
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Without CRO & On-Site Optimization, It's Tempting to Abandon SEO
To make the most out of your SEO, use Conversion Rate Optimization and On-Site Optimization. If you only do SEO, you could find yourself falling short of the bottom line. Skip to the bottom to find some charts to help. To hear how I figured this out the hard way (!), please read on. Maybe the story sounds fa...
Retargeting: What It Is & How to Use It
I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display media buys. This post is meant to help with that confusion and hopefully leave everyone w...
Early Ranking Factors Data + an April Linkscape Update
It's that time of the month... There's new data in Linkscape's index, which means Open Site Explorer, Moz's SEO Toolbar, our API and many of our other tools all have new links and metrics. Here are the stats for index 36:...
How To Manage Twitter: Do It Your Way
These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they're talking about managing a business, a community or even a personal account, I sort of feel like I'm always being told what to do. Sadly, as my mother knows very well, I usually don't take well to being told what to do. This is especially true when it comes to social medi...
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The Pros and Cons of In-Page Analytics
Google In-Page Analytics is one of the most intriguing and impressive features of Analytics. Having been around for a few months in beta, now seems like a good time to take a look at the pros and cons of the tool. What's good about it? What doesn't work? What could be improved?
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One Year Later: Changes in SEO
It's been a year, one calendar year since I joined Distilled. My first task was to write the post for SEOmoz as the rest of the office was going to be out on holiday. (Hi guys, bye guys ...) So I geared up to write my first blog post on SEOmoz, as my others were always YOUmoz posts. ...
Thinking About Evergreen Linkbait & An Accidental Example
Good linkbait is hard to come by. Good linkbait that achieves its desired goal is even harder to come by. This past year we partnered up with our web developer buddies down the road to accidentally perform an ongoing experiment in linkbait.
Which Link Metrics Should I Use? Part 2 of 2
We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...
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Google +1 And The Rise of Social SEO
Today Google announced the release of a new social feature: +1 Read more about the launch from these in-depth blog posts: Danny's ever-excellent coverage: http://searchengineland.com/meet-1-googles-answe...
Link Anatomy - Understanding The Value Of A Link
Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point. This is dangerous thinking because if something isn't absolutely perfect or golden, we tend to evaluate it as useless. In nothing is this more obvious than in link building. Link...