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Weed Out Your Lowest Performing Pages [Panda Strategies]
This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies ...
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Information Architecture, Faceted Navigation & Duplicate Content (Oh My!)
Whenever I kick off a new project with a client, they are typically very interested in how I might be able to get them some lovely links. They’re also pretty keen for me to create them some lovely shiny content. Sadly, most aren’t too interested in information architecture. Many don’t realise how important it is...
4 SEO Presentations w/ Tips, Graphics + Data You Can Use
NOTE: All of the slide decks in this post are free to download and distribute, as are any of the stats/graphics in them (please reference the source if you do). Hopefully they'll be helpful learning tools and will make your deck-building processes easier than mine have been! The past few weeks have been a whirlwind for me, and they're not slowing down anytime soon. Just 2 weeks ago, I je...
Which Link Metrics Should I Use? Part 1 of 2
For both personal knowledge and client satisfaction, it's really important to be able to track SEO progress quantitatively as well as qualitatively. In a two part series beginning today, Rand is going to go over the definitions of some of the most popular metrics available right now, as well as the best ways to use metrics in your SEO analysis.
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Territory Sensitive International SEO - A Case Study
After watching a recent Whiteboard Friday where Rand discussed international SEO (and more recently covered on YouMoz by Petra), I briefly replied in the co...
Build Your Social Media Embassies
Came across a great analogy recently - your social media profiles are your embassies in distant lands. Here are 6 ways to build those embassies.
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UGC Gets an A+ on Google Test with Panda Update
Two weeks ago, Google rolled out changes to its algorithm in an attempt to decrease visibility and rankings of low quality sites on 11.8% of search queries,...
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Distilled Link Building Seminar Delivers
The aphorism A rising tide lifts all boats resonated from last Friday's Link Building Seminar in London, hosted by Distilled. It was industry first, me second--how refreshing! A newcomer to the SEO conference circuit dominated in recent years by the likes of SES, SMX and PubCon, ...
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Evangelizing a Data-Driven Culture
Imagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stas, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second (or fifth) cup of coffee, and hit "Send" on the all staff email alias. M...
Headsmacking Tip #18: Use Discussion Search as Competitive Intel
Most of us in the search field have likely seen the addition of "Discussions" to Google's search options. It lets searchers specifically target either forums or Q+A sites for their queries (or both, by default), and it's a gold mine for competitive intelligence and research....
Defining Your True Competitors
Businesses seeking SEO often know who their real world competitors are but don't have a good idea who their competitors are in the SERPs. I examine one powerful method to figure this out.
Link Building London: Absolutely Remarkable
I have attended an extremely large number of SEO-focused events in the past 7 years, planned and run seminars and training myself, contributed keynotes and sessions to major conferences and yet, I believe Distilled's Link Building day in London has just, in my opinion, grabbed the title of "best single day of content" ever at an SEO event.In the past, I've been impressed in par...
7 Essential Google Intelligence Custom Alerts That Keep Me Sane
As a data analyst tracking more than 300 websites, the numbers are simply stacked against me. It's hard to give each and every site meaningful attention. Thankfully, the vast majority of these sites don't require active analysis, but I still needed to devise some kind of system that would let me know when something was afoot. Enter Google Intelligence. One of the fabulous things about I...
Top 5 SEO Questions from Customers
On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. They'll also let you know how to change your profile picture.