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This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which has become synonym of high value tools and services, competence, and a natural inclination to share valuable information before asking something in return.
A question that I get asked quite a bit is something along the lines of "what link building tools do you use?". The honest truth is that I don't use that many on client sites every day. I've certainly paid for and used quite a few over the last few years, but when I first started in SEO, I didn't have the cash to buy tools or subscribe to them. This forced ...
The Hacking Attack My blog got hacked and injected with a folder containing 645 pages, all full of auto-generated content, loaded onto plagiarized templates and linking to about 1700 different websites - making it difficult to discern which are the spammers' own and which are legit. I asked about crawling these pages in the Pro Q&am...
How did an entire SEO industry not see Google Panda coming? Google told you so...
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First of all, thanks to everyone who played along with our little April Fool's prank last week. I apologize if we made the tool seem a little too real. As penance, I thought I would offer a sneak peek at a new feature that is still in the advanced planning stages.I've heard from many SEOs that one of their more time-consuming tasks is the generation of spreadsheets to analyze why certain..
I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia," which is a drug I actua...
As an in-house SEO for Marriott.com for the past six years, I've been an avid SEOmoz blog reader, yet this is my first post. I've chosen to cover something near and dear to my heart – Google Maps. While there have been countless blog posts and articles written about the accuracy and accountability of Google Maps,...
Over the past couple of weeks Rand has been discussing the metrics available for link research and how to use them appropriately for different research situations. This week, he discusses some potential pitfalls in link...
Much of the work we do in SEO is trying to deconstruct the algorithms through competitive analysis. We research the attributes of the top ranking websites, evaluate what they have in common and then try to emulate the factors that we believe may have the greatest positive impact. This is what we must also do in optimizing for Local Search. Resolve Technical Probl...
Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm ...
Sometimes, you just need a desktop crawler to get the job done. In this post, former champion Xenu takes on newcomer Screaming Frog.
To make the most out of your SEO, use Conversion Rate Optimization and On-Site Optimization. If you only do SEO, you could find yourself falling short of the bottom line. Skip to the bottom to find some charts to help. To hear how I figured this out the hard way (!), please read on. Maybe the story sounds fa...
I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display media buys. This post is meant to help with that confusion and hopefully leave everyone w...
It's that time of the month... There's new data in Linkscape's index, which means Open Site Explorer, Moz's SEO Toolbar, our API and many of our other tools all have new links and metrics. Here are the stats for index 36:...