The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
As we all know Google and Bing have confirmed the effects of social links on search engine rankings. This has been further confirmed by SEOmoz and in particular Jen with her awesome case study - A Tweet's Effect on Rankings. We all know that social links are powerful and hear terms like so...
It should be no surprise that infographics aquire links. I’m about to tell you exactly how I’ve gotten clients hundreds of thousands of content views, thousands of social shares, and hundreds of links.
I am not a mathematician, therefore I cannot give you formulas to play with; I am not a what can be defined strictly as a technical SEO, therefore I cannot give you insides about technical methodologies to fight spam. I have an old marketing school background mixed with humanistic studies. So, my approach to the quality of SERPs issue, so hot during these last weeks, will be more philosophical and theoretical than high tech and statistic.
Recently, the largest Latin America travel website, Decolar.com (also known as Despegar) has just been from Google results due to Webmaster Guidelines violation, resulting in a big buzz in the Brazilian SEO community.
The first tweet about the case was from Flavio Raimundo, pointing to the site:decolar.com Google Results page:
This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...
Today we're taking a different angle than we normally do on the blog. As you know, recently New Zealand and specifically Christchurch was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factor. our friend Kalena Jordan from Search Engine College resp...
By now, everyone in the SEO world is aware of the algorithmic update Google launched last Wednesday, February 23rd. Several posts on the topic are worth reading, including Danny Sullivan's take, Aaron Wall's assesment...
For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun ...
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Thoughts, Graphics and Formulas to Improve Decision-making The recent whiteboard Friday session from SEOmoz on International SEO: Where to Host and How to Target was a welcomed overview of how SEOmoz see this landscape. Together with Dan Taylors ...
Hello you Mozzy bunch! I am very excited to announce the launch of our new PRO Q&A forum! Previously, PRO members have used our Expert Q&A feature to ask SEO questions to our Staff and Associates. As our community has grown into an incredible network of SEO and Online Marketing experts, we decided it was time to create a more interactive forum that would allow PRO members to become resources for one another and contribute to a growing database of quality information.
Perhaps some of you read it in my comments of Rand’s last Whiteboard Friday http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday , that I planned to prepare and write my first YOUmoz post about exactly the same topic this weekend.
T...
Choosing an eCommerce platform can be a terribly frustrating experience because of the options and packages available, the misinformation, the pushy sales reps, the time and money investment, and so on. I want to talk about this decision because of this experience, but I don't plan on making any platform recommendations. No, no. That's really up to you and the resources available to you. But I'...
One of the people I admire and respect most in the technology, startup world is Union Square Ventures' Fred Wilson. A little more than a year ago, I had the opportunity to sit down and chat with Fred in his New York offices, just as we were ending our failed fund raising attempt. The writer...
Linkbuilding: can't do it alone, can't not do it! In this week's Whiteboard Friday, Tom Critchlow, head of search marketing at Distilled, shows us some tips on how to reach out to webmasters and online marketers and more easily get the links we so badly want. All it takes is efficient contact-gathering, enthusiastic communication, adamant (but not overbearing) follow-up, and, well... maybe a little bit of hustle...