The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
One of our sales people asked me recently, “What do I say to clients who don’t trust SEO’s?” For those potential clients who are jaded, who have been scammed by various companies claiming to do search engine optimization, it is difficult to talk to them about ‘improving their rankings’. They have heard that line many times before, often spoken with a thick, foreign accent.
I've been watching a lot more of the Dr. House show, and becoming a bit obsessed with some SEO mysteries of my own. Since our last outing into diagnosis went so well, I thought we'd try again. I haven't got either completely solved, but I feel pretty good about some hypotheses. Let's see how you...
This morning at SEOmoz, we're having a dev priorities meeting to decide which items in our queue of tools, upgrades and improvements will take priority for the next 45-60 days. For fun, I thought I'd open it up to our community and ask you - what would you most want to see from us in Q1 of 2009: ...
Over the last few months I've found myself doing slightly less SEO, and in its place I've been thinking about how we can improve the SEO services we offer our clients. SEOs, I've found, tend to be quite a creative bunch, both in the type of work that gets done but also in the way that the work gets done. One of the joys of being in SEO is that the tasks that need to be done and the best way of doing these tasks is permanently evolving. The creative urges mean that often when asked to do two similar tasks a week apart, the tasks are done in a completely different way. From a job satisfaction and creativity point of view, this is fantastic; starting from scratch each time on a task means the creative juices can really flow. From a management and consistency point of view, re-inventing the wheel each time is a nightmare!
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In mid-June 2008, I met my friend who has a canvas painted shoes boutique. She requested me to make a blog that promotes her painted shoes boutique. One of the challenges I came across when building the blog was the keyword research, as none of the online keyword research tools I used were able to return good results of searches for our local language (Indonesia). The tools always showed "0" or "not available." The experience made me doubt that there was a market share available for her product over the internet.
I've been hearing a lot of grumbling lately about the steady degradation of the quality of content online, especially as it relates to social media and social news sites. I don't necessarily agree with the gripes--was content that magical in 1999? As far as I can recall, there were hamster dances, dancing babies and Geocities pages long before LOLcats, Rickrolls and MySpace. Sure, there are millions and millions more people online now than there were 10 years ago and there are buttloads more pages of content, but to me, the type and quality of content hasn't changed all that much. You still have news articles and research papers and useful information in one corner, and porn, memes, photoshopped images, and general nonsense in another corner.
By keeping children and teenagers entertained back in the 1980s, Nintendo has claimed a spot in the heart of the present day internet generation. Nintendo's internet success is widely accepted yet largely undocumented. The tactics below reveal only the tip of the iceberg. ...
As some of you may have noticed, we've been a bit delinquent in our video posts. What with the Thanksgiving holiday, Rand's travel schedule, and my ill-fated (yet brief) bout with the plague, the production schedule in Whiteboard Studios fell a little off-track. The good news is we feel really bad about it, so here's an extra make-up dose of rock 'em, sock 'em Whiteboard Friday...
With every tweak and change that Google brings to its search result pages, the "potential-ROI" balance on search tips ever more towards PPC and away from SEO. I realized this when I read Aaron Wall's Marketing Lessons from Google. Search marketing leaders demand results, so it's irrelevant that the means of practicing SEO remain the same. What is relevant is that Google is decreasing the ability of SEO to provide stable, measurable results. As Aaron points out in his post, Google seeks to undermine competing business models.
When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has always been the market leader and the focus of most of our efforts. But historically, this wasn't the case. Have a look from a historical perspective: ...
All of us at SEOmoz are proud to announce that in addition to doubling the size of the Linkscape index today, we are releasing our own SEO toolbar! The developers and PRO member beta testers have been hard at work prodding, poking and tweaking the toolbar to make sure it is fine tuned and ready for today.
Finally we've done it. The long awaited Linkscape index update is here. It's more than doubled the size of our index and with it you'll get 3000 links to any page. This brings us to about 38 billion URLs, with about 450 billion links...
Before SES San Jose I interviewed Chris Winfield about the panel he was speaking on, social media, and other fun stuff. With SES Chicago just around the corner (December 8-12), I had the opportunity to interview another ...
Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...