The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
By keeping children and teenagers entertained back in the 1980s, Nintendo has claimed a spot in the heart of the present day internet generation. Nintendo's internet success is widely accepted yet largely undocumented. The tactics below reveal only the tip of the iceberg. ...
As some of you may have noticed, we've been a bit delinquent in our video posts. What with the Thanksgiving holiday, Rand's travel schedule, and my ill-fated (yet brief) bout with the plague, the production schedule in Whiteboard Studios fell a little off-track. The good news is we feel really bad about it, so here's an extra make-up dose of rock 'em, sock 'em Whiteboard Friday...
With every tweak and change that Google brings to its search result pages, the "potential-ROI" balance on search tips ever more towards PPC and away from SEO. I realized this when I read Aaron Wall's Marketing Lessons from Google. Search marketing leaders demand results, so it's irrelevant that the means of practicing SEO remain the same. What is relevant is that Google is decreasing the ability of SEO to provide stable, measurable results. As Aaron points out in his post, Google seeks to undermine competing business models.
When search marketers get together at a pub and talk, the conversation inevitably turns to Google's near-monopolistic share of web search. For many of us that are new to the field, Google has always been the market leader and the focus of most of our efforts. But historically, this wasn't the case. Have a look from a historical perspective: ...
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All of us at SEOmoz are proud to announce that in addition to doubling the size of the Linkscape index today, we are releasing our own SEO toolbar! The developers and PRO member beta testers have been hard at work prodding, poking and tweaking the toolbar to make sure it is fine tuned and ready for today.
Finally we've done it. The long awaited Linkscape index update is here. It's more than doubled the size of our index and with it you'll get 3000 links to any page. This brings us to about 38 billion URLs, with about 450 billion links...
Before SES San Jose I interviewed Chris Winfield about the panel he was speaking on, social media, and other fun stuff. With SES Chicago just around the corner (December 8-12), I had the opportunity to interview another ...
Here at the Seach Insider Summit in Park City, UT, Richard Zwicky from Enquisite has just released some amazing data. As Jessica Bowman, Todd Friesen, John Marshall and I sat in the lunch room watching his slides, we alternately stared in shock, shook our fists in anger and raised eyebrows in disbelief. If you've ever felt, as an SEO, that you were un...
We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on how it does there:
TYPES OF CLIENTELE - After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly identify a potential client. ;) Enjoy! ...
There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a considerably higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - 7 to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like...
[Text translated from the French version of my blog - patricealbertus.net/_blog] As you already know by using your iphone or by reading blogs, the widget revolution is flying up! But what exactly are all theses widgets offering to e-marketers? Let’s look at it as a gadget, one easy-to-use application, something which has to be practical for its user, in order to simplify as much as possible the essential meaning of a widget: your product, your service, your branding. This post will outline how to figure out the new widget marketing and “ecosystem" and about the innovation that opened its field from the Internet over to all new media from the numeric convergence.
Site after site that I visit lately has been showing a tendency for using footer links to run their internal SEO link structure and anchor text optimization. While this practice, in years past, held value, today I rarely ever recommend it. Here's why: Footer links may be devalued by search engines automatically Footer links are often not the first link on t...
I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, talented,...