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Evangelizing a Data-Driven Culture
Joanna Lord

Evangelizing a Data-Driven Culture

Imagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stas, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second (or fifth) cup of coffee, and hit "Send" on the all staff email alias. M...

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Link Building London: Absolutely Remarkable
Rand Fishkin

Link Building London: Absolutely Remarkable

I have attended an extremely large number of SEO-focused events in the past 7 years, planned and run seminars and training myself, contributed keynotes and sessions to major conferences and yet, I believe Distilled's Link Building day in London has just, in my opinion, grabbed the title of "best single day of content" ever at an SEO event.In the past, I've been impressed in par...

7 Essential Google Intelligence Custom Alerts That Keep Me Sane
Rebecca Lehmann

7 Essential Google Intelligence Custom Alerts That Keep Me Sane

As a data analyst tracking more than 300 websites, the numbers are simply stacked against me. It's hard to give each and every site meaningful attention. Thankfully, the vast majority of these sites don't require active analysis, but I still needed to devise some kind of system that would let me know when something was afoot. Enter Google Intelligence. One of the fabulous things about I...

The Clickthrough, The Lead Capture, and The Infomercial
D

The Clickthrough, The Lead Capture, and The Infomercial

Gone are the days when your "landing page" is the homepage of your website. Recent trends in internet marketing have brought landing pages to the forefront of conversion rate optimization. Nowadays, increasing your chances of converting visitors into buyers of your products and/or services requires true-to-form landing pages to properly steer potential customers into ...

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How to Land a Big SEO Account
Matt Smith

How to Land a Big SEO Account

As entrepreneurs and SEO agencies we are looking for every advantage to attract clients over our competitors. I have been everywhere in the SEO world from entrepreneur, small to large SEO agency, to corporate sell-out (I love my job!). In this article I thought I would share what you can do to set your SEO business apart from your competitors and win the big accounts (or any account for t...