The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Everyone who reads this problably looks at conversion rate on a daily basis, but how deep do you look? Do you segment traffic, view by advertising campaign, etc? I decided to dig really deep and sort conversions by browsers. The data was collected from over 20 websites that donated their stats for this inforgraphic. Their traffic ranged from millions of unique visitors all the way down to sites...
Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beg...
While Bing is making strides and Yahoo is still quite relevant, not even their combined powers have proven to be enough to loosen Google's stranglehold on the search market. The Mountain View, California-based company has been dominating the game for some time now, and it does not look like that will change for the foreseeable future. Although Bing and Yahoo are obvious competitors, some believ...
Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...
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There are various industries online where traffic and revenue from affiliate programs is a huge part of the overall revenue stream. If you work in one of these industries (gambling for example) then you may have the opportunity of optimising the affiliate program to get more value from an SEO point of view. In this post I'm going to outline some of the techniques you can use along w...
2011 may turn out to be the year the search engines finally conquer the "quality" problem... at least I hope so. There's been much recent buzz about Google's announcement that they are taking steps to take on the "content farms". This bodes not...
There are of lot of rad birds out there in the Twittersphere, and the more of them you can engage with, the better! This week, Jen Lopez, our community manager, talks about how we managed to increase our total Twitter follows by 250%...
What is mobile SEO all about? Probably the majority of website owners, especially those with basic knowledge about SEO may think that mobile SEO is a totally separate branch of the SEO industry. And that by special techniques you can improve your rankings on mobile search results pages and get more traffic from users with mobile devices. However, the truth is th...
There was once a directory called DMOZ, which shone forth like a beacon of glorious link-light. From all across the realm, downtrodden webmasters would travel to pay homage to the ones called Editors.
The Problem You've hired a copywriter who has been producing some great copy for your website, however you feel that he/she is just not quite understanding what you're looking for, as the analytics show little increase over a few months. Now you could fire your copywriter, and hire a new (better?) one. If you think it's best to stick with the copywriter that you have, th...
“Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week.” Harsh? Yes. Familiar? Definitely. Everything a Non-Marketer Needs to Take a Business from Zero to Hero Online What you are ab...
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!
Last week, in the midst of an extremely busy day, the team at SEOmoz huddled around a bowl of green jelly beans to share something even more magical than tiny green candy - our numbers. We recently passed 7,500 PRO members and January was our biggest traffic month ever, with nearly 1 million visits to SEOmoz + Open Site Explorer. January has been good to us, so it's time we return the favor. That's why, starting today, we're making SEOmoz PRO membership 100% FREE to try for the first 30 days.
Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself?