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The Bing Sting Facts: Why Bing Isn't Copying Google
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The Bing Sting Facts: Why Bing Isn't Copying Google

Public Relations

For anyone who hasn't been following this week/last week's whole Google and Bing copying and not copying saga, let me fill you in. Google noticed late last year that Bing were showing the same result as Google for a misspelled query (torsorophy which should have been spelt, tarsorrhaphy). But Bing showed no spelling correction in their result. The news was broken via Danny Sullivan in another great investigative journalistic pieces.

International SEO: Where to Host and How to Target
Aaron Wheeler

International SEO: Where to Host and How to Target

Whiteboard Friday

International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us ...

State of the Community
Jennifer Sable Lopez

State of the Community

Moz News

Every now and then it's important to take a good look at your community, see where you stand, remember where you've been and take a look at where you're going. Today I wanted to take the time to do just that. Over the next month-ish we have a number of changes and additions happening to the SEOmoz Community that I wanted to let everyone know about. I also thought it would be fun to take a look at our community from a numbers perspective.

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Common URL Related SEO Mistakes
Paul Martin

Common URL Related SEO Mistakes

On-page SEO

One of the most overlooked issues of on-page optimisation by clients, and even many SEO agencies are guilty of this on occasion, is a website's URL structure. It is almost becoming my first port of call when taking on a new client, as correcting URLs and how they are formed can be one of the quickest wins a site can achieve. A sites URL structure also underpins all future SEO efforts and is fun...

Is SEO Immoral?
Rand Fishkin

Is SEO Immoral?

Public Relations

Inquiring Quorites want to know: Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting...

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Five Ways to Get Links From Fan Sites
Rob Ousbey

Five Ways to Get Links From Fan Sites

Link Building

Whatever your site's topic, there are likely to be independent fan sites that overlap with the subjects on your site.
This post has advice about identifying the niches to target and finding appropriate sites to talk to, and then give some tips about how you could get them to link to you.

Step by Step Guide to Interviewing Experts
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Step by Step Guide to Interviewing Experts

Link Building

I have just completed two major projects requiring interviewing. The first being my new eBook where I interviewed 12 experts including Ann Smarty, Tamar Weinberg, Linda Bustos, Marko Saric, Glen Allsopp. And I also interviewed Andrew Warner about how he interviews inspirational business people for his interview site Mixergy.com.

Interlinking Your Sites
Casey Henry

Interlinking Your Sites

Whiteboard Friday

This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.

The Power Of Volunteer Search Marketing
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The Power Of Volunteer Search Marketing

Branding

This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit organizations based on my experience, but it is also an effort to convince more companies to donate time and resources to charities. Companies that do so may find significant SEO and PR benefits for their own site, as explained in what follows. Over the last several years, I've had a ...