The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
You might have noticed that SEOmoz has been heating up with some spiffy new changes of late. Our engineering and product teams are in a groove, and that means cool new stuff every 2-3 weeks. Last night, some really slick new features rolled out and today, Linkscape's updated too (our last one was only 21 days ago - meaning data is awesomely fresh). First - the really fun part. Our...
I’ve been reading a lot on SEOmoz and YOUmoz with the usual 2011 predictions, things you shouldn’t do, and every other list harps on about not using meta keywords. Now... this might be an unpopular post...
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...
In light of Rand's post on the confirmation that Google & Bing are both peeking at social media metrics and using them to influence rankings, I decided to write a post about how I plan on solving the issue of why so many SEO practitioners have chosen n...
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When you work on a large site that sees frequent development updates or if your website is your product, it is easy for mistakes to happen that can have a significant impact on your SEO. Sometimes page titles will contain only the company name, the noindex tag gets carried over from the test environment, or you might find that all internal links within a specific category are nofollowed. Mistak...
We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!
Local was big in 2010. Groupon and its imitators inundated us with social coupons. Foursquare and its ilk rode the wave of smart phone adopters, and Yelp, Google and Facebook fought back with check-in features added to their existing services. Incorporating local into an overall online marketing strategy is obviously crucial for retail outlets like restaurants, hotels and dentist...
Last year, I created 44 unique presentations, delivered via a variety of mediums - webinars, keynotes, private presentations and conference panels. It's certainly not a skill I've perfect, but it is something I've been asked about quite a bit, so I thought I'd share my methodology and some examples in the hopes that it can help those of you who've learned to love (or at least live with) Powerpo...
With all the excitement and planning that comes along with a New Year, it’s easy to get overwhelmed with newfangled ideas. You probably have a long list of SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick. The point of this post is to minimize your to-do list by covering 32 SEO tactics that you shouldn't focus on. If any of these buggers have made it onto your 2011 task list or are still lingering in the queue from years past, go ahead and cross 'em off.
So the title is a bit of hyperbole, but for most techy, social media savvy folks, the mainstream Facebook audience can sometimes seem a bit foreign, so I find it can help to think of them as a bit closer to the cast of Jersey Shore. Below you will find 5 pieces of scientifically proven, data-backed evidence that the “average” Facebook users is a little Jersey Shore. Although, aren’t we all? Maybe GTL should be changed to GTLF?
There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...
As many tests confirmed, Google algorithm counts only the first link anchor text but during the time some cheats have been tested to get more than one anchor text. Using my seo blog (named Posizioname...
Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights?
Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...