The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
In 2010, SEOmoz's software business grew from 4K - 7K subscribers and $3.1mm - $5.7mm in revenue (more transparency on details coming soon). Our customers have been loving our products (our web app now supports nearly 30K campaigns) and our data (over 250 companies use our API), but we're nowhere near satisfied. We want to build more, faster and that's why to...
First of all, thank you for your attention. Caveat: I am an SEO and relationship-builder, not a SMM. Setting the Stage: ...
When Google made their “page speed is now a ranking factor” announcement, it wasn’t a significant new ranking factor but rather that it is significant because it means Google wants to use usability metrics to help rank pages. Your site speed should be a priority as slow sites decrease customer satisfaction and ...
A common question out when it comes to testing is, can conversion optimization testing affect SEO? Yes, I believe a bad test structure can have worse side effects than most people realize - and not always for good. Depending on the scenario, embarking on the testing ship without due diligence can have harmful effects on SEO. Below are some of the dangerous testing scenario...
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A little over a couple weeks ago, Search Engine Land broke the story that Bing uses clickstream data from Google searches as a ranking factor in its results. This week on Whiteboard Friday, Rand talks to the Director of Bing, Stefan Weitz, and discusses some of the implications of using clickstream data in Bing's search algorithm...
If you're a Search Marketer working at an agency, in-house or are out of work entirely, you've probably considered going independent at least once. A bad day at the office can inspire daydreams earning more money working from home in your pajamas. There are clear advantages to becoming your own boss but the grass isn't always greener, as they say.
Disclaimer: This post has absolutely nothing to do with SEO or even online marketing. You've been warned. Please keep reading to see the awesomeness that is your new profile. *happy dance* :) Before I jump into the new profiles and what's so great about them. Let's take a look back, a look at the profiles of yesteryear. Back in the day when the profile ...
Everyone who reads this problably looks at conversion rate on a daily basis, but how deep do you look? Do you segment traffic, view by advertising campaign, etc? I decided to dig really deep and sort conversions by browsers. The data was collected from over 20 websites that donated their stats for this inforgraphic. Their traffic ranged from millions of unique visitors all the way down to sites...
Let me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beg...
While Bing is making strides and Yahoo is still quite relevant, not even their combined powers have proven to be enough to loosen Google's stranglehold on the search market. The Mountain View, California-based company has been dominating the game for some time now, and it does not look like that will change for the foreseeable future. Although Bing and Yahoo are obvious competitors, some believ...
Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...
There are various industries online where traffic and revenue from affiliate programs is a huge part of the overall revenue stream. If you work in one of these industries (gambling for example) then you may have the opportunity of optimising the affiliate program to get more value from an SEO point of view. In this post I'm going to outline some of the techniques you can use along w...
2011 may turn out to be the year the search engines finally conquer the "quality" problem... at least I hope so. There's been much recent buzz about Google's announcement that they are taking steps to take on the "content farms". This bodes not...
There are of lot of rad birds out there in the Twittersphere, and the more of them you can engage with, the better! This week, Jen Lopez, our community manager, talks about how we managed to increase our total Twitter follows by 250%...