The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Faceted navigation is a pain in the @&$. Seriously. But then I looked to an authority site who I assumed HAD to be using faceted navigation to supply users with dozens of different kinds of combinations of different products: Amazon.com. This behemoth site is on nearly all of my search queries, not excluding the desired search terms of my emp...
There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:[image 1]Digging deeper into the "Too Many On-Page Links" warning, you'll see the message:You should avoid having too many (roughly defined a...
Recently, in my efforts to improve my business, I looked over the competition not only in my local Seattle SEO market, but also jumped over into other cities to gauge who's doing the "right things" out there in other cities. In order to figure out which markets to examine with what little time I feel I have (despite ha...
This post gives those marketers who focus more on Social Media and less on SEO a checklist of ways to optimize for search before (and after) promoting content on the social sites.
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Synergy is where two or more elements work together to produce results not achievable by any of the elements alone. In SEO we tend to look at, on and off page SEO, as two separate elements and overlook how the two techniques can work together to produce a 1+1=3 effect. Using On Page Techniques to Leverage Your Off Page SEO Rather than breaking...
There's no doubt that mobile and, by extension, local search is hot. Technology pundits have been declaring every year since 2005 "The Year of Mobile" - that magical moment when everyone suddenly starts using their mobile device for more than just playing games, texting, calling friends, checking email, downloading/using apps and occasionally browsing the web and... I don't know... br...
Just before the start of 2011 I published a post on my personal blog titled - "Why Knowing Everything About SEO Doesn't Mean $#!^". I genuinely didn't expect the type of response the post got, I thought it may annoy a bunch of people, in particular SEO Consultants! However the reaction has been great and as a result, I wanted to write a follow on for you guys which contain...
Why we Tweet A good SEO strategist understands the importance of Social Media in everyday link building and branding techniques. But sometimes finding the time to do it can be a tough task in its self. You may not have time to tweet, but you know that it is vital and also free. In this article I am going to show you how to put your tweets on auto-pilot, to increas...
For this week's Whiteboard Friday, Rand is going to show you some great ways to start the new year out right by getting those links you so desperately crave yet, time and time again, are tragically denied. You can do a lot for your yourself by simply making a personal connection, openly communicating with your peers, and making other people's jobs a bit easier...
Duplicate content in SEO has been around for quite some time and even if Google has been saying they have been getting smarter and smarter in figuring out the best page to display in the SERPS from a list of duplicate content pages. They claim that it is something less to worry about today, than before. But knowing this issue exist, they ...
Oh the New Year. How I love you so. There are so many reasons to love you. Let us count the ways:Those "Best of 2010" blog posts finally come to an end.We all have a great reason to buy more stuff than we need because the entire world is on sale.Everyone's energy is sky high. It's incredibly contagious. YES! LET'S DO THIS! WORLD DOMINA...
This year I decided to deviate a bit from the 100% SEO/SEM conference route I typically attend (like this one or this one), and went for an Internet conference that takes place in Paris: LeWeb. It is organised by the founder of Seesmic...
2011 is here, and that means it's time for our biennial search engine ranking factors survey to be renewed. This year, we're planning something much bigger and, we hope, better. Our plan is to offer a report that provides: Aggregated expert opinions on the importance of factors individually and ranking influencers ove...
Google has gone to great lengths lately to incorporate local data wherever it can. Google Place Search rolled out in late October and services such as Google Tags and Google Boost offer increased visibility, for a price. It’s only natural that we would want to know if investing in these add-ons is actually worthwhile. Most of us naturally would turn to Google Ana...