The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Inquiring Quorites want to know: Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting...
Whatever your site's topic, there are likely to be independent fan sites that overlap with the subjects on your site.
This post has advice about identifying the niches to target and finding appropriate sites to talk to, and then give some tips about how you could get them to link to you.
I have just completed two major projects requiring interviewing. The first being my new eBook where I interviewed 12 experts including Ann Smarty, Tamar Weinberg, Linda Bustos, Marko Saric, Glen Allsopp. And I also interviewed Andrew Warner about how he interviews inspirational business people for his interview site Mixergy.com.
In the past few months, I have been watching a very unsettling trend unfold in very competitive ecommerce search results on Google. It appears that huge amounts of money are put into place to systematically and successfully manipulate highly competitive search terms in order to sell fake merchandise of almost every bigger brand out there. Some of these sites even...
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This week Rand dives into a topic that many of you have asked about in our Pro Q&A, “Interlinking my websites, can I do it?” As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. After watching, please feel free to voice your option on the subject and how you deal with interlinking your websites.
Sometimes, you may wonder where Google gets your search snippets. You can't always control what Google uses, but you can nudge them in the right direction.
This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit organizations based on my experience, but it is also an effort to convince more companies to donate time and resources to charities. Companies that do so may find significant SEO and PR benefits for their own site, as explained in what follows. Over the last several years, I've had a ...
You might have noticed that SEOmoz has been heating up with some spiffy new changes of late. Our engineering and product teams are in a groove, and that means cool new stuff every 2-3 weeks. Last night, some really slick new features rolled out and today, Linkscape's updated too (our last one was only 21 days ago - meaning data is awesomely fresh). First - the really fun part. Our...
I’ve been reading a lot on SEOmoz and YOUmoz with the usual 2011 predictions, things you shouldn’t do, and every other list harps on about not using meta keywords. Now... this might be an unpopular post...
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...
In light of Rand's post on the confirmation that Google & Bing are both peeking at social media metrics and using them to influence rankings, I decided to write a post about how I plan on solving the issue of why so many SEO practitioners have chosen n...
When you work on a large site that sees frequent development updates or if your website is your product, it is easy for mistakes to happen that can have a significant impact on your SEO. Sometimes page titles will contain only the company name, the noindex tag gets carried over from the test environment, or you might find that all internal links within a specific category are nofollowed. Mistak...
We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out!
Local was big in 2010. Groupon and its imitators inundated us with social coupons. Foursquare and its ilk rode the wave of smart phone adopters, and Yelp, Google and Facebook fought back with check-in features added to their existing services. Incorporating local into an overall online marketing strategy is obviously crucial for retail outlets like restaurants, hotels and dentist...