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Link Forensics: Finding Shady Links Before Taking on New Clients
Will Critchlow

Link Forensics: Finding Shady Links Before Taking on New Clients

Blogging

What happened was that their past had just caught up with them. They had previously engaged a local SEO firm with tactics that were a bit past their sell-by date (mainly consisting of a huge link network of sub-domains off the SEO company's own site and some other properties). There was not only a question of tactics here, but also of plain common sense - not only was part of the link network on the SEO company's site, but so were proud links to "our clients" (all of whom got slapped, we believe).

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Google's Advice - Godsend Or Gimmick?
Jane Copland

Google's Advice - Godsend Or Gimmick?

Search Engines

What's the deal with all this advice that Google employees like to give us, then? Of all the search engines (and of many companies of Google's size and scope), Google appears to be the most open with its distribution of information, its interactions with its users and its willingness to give us advice.

The SEO Failings of Major UK Highstreet Retailers
T

The SEO Failings of Major UK Highstreet Retailers

Online Advertising

So I recently read a post by e-consultancy which looked at 10 things Asda (a huge UK supermarket, part of the Wal-Mart group) could do better online. The post is part of a series where they look at a number of large brands in the UK and how they can perform better online. The series focuses solely on usability though and doesn't actually mention any online marketing. So I thought I'd step up to th...

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Whiteboard Friday - Developing a Link Hook
Scott Willoughby

Whiteboard Friday - Developing a Link Hook

This week Rand offers a follow-up to last week's discussion of why niche sites with great content don't always pull in the rankings against more generic content on larger sites. It's all about the links: big sites have 'em, small sites don't. So how can niche sites with quality content leverage that content to get links and, by proxy, rankings? They need a link hook. A way to make ...

Links Should Really Look Like Links
M

Links Should Really Look Like Links

Marketing Psychology

As there haven't been any posts in the usability category of youmoz since March, I thought I write a short usability entry. You SEOs out there certainly know how a link should look like for search engines. But do you also know how they should look like for real people, I mean the ones visiting your page and spending money on your products?1. Links onlineLinks ...