The Moz Blog

By: Lindsay Wassell

January 18, 2011

32 SEO Tactics to Avoid in 2011

On-page SEO

With all the excitement and planning that comes along with a New Year, it’s easy to get overwhelmed with newfangled ideas. You probably have a long list of SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick. The point of this post is to minimize your to-do list by covering 32 SEO tactics that you shouldn't focus on. If any of these buggers have made it onto your 2011 task list or are still lingering in the queue from years past, go ahead and cross 'em off.

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By: danzarrella

January 18, 2011

Scientific Proof Facebook is the Jersey Shore

Social Media

So the title is a bit of hyperbole, but for most techy, social media savvy folks, the mainstream Facebook audience can sometimes seem a bit foreign, so I find it can help to think of them as a bit closer to the cast of Jersey Shore. Below you will find 5 pieces of scientifically proven, data-backed evidence that the “average” Facebook users is a little Jersey Shore. Although, aren’t we all? Maybe GTL should be changed to GTLF?

By: Rand Fishkin

January 18, 2011

How to Do SEO for Sites and Products with No Search Demand

Mobile SEO

There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there can be times when what you're producing isn't something people are...

By: Giuseppe Pastore

January 17, 2011

3 Ways to Avoid the First Link Counts Rule

Search Engines

As many tests confirmed, Google algorithm counts only the first link anchor text but during the time some cheats have been tested to get more than one anchor text. Using my seo blog (named Posizioname...

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By: Justin Briggs

January 16, 2011

Guide to Competitive Backlink Analysis

Link Building

Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights?

By: Aaron Wheeler

January 13, 2011

Age of Site and Old Links

Whiteboard Friday

Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday...

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By: Jeremy Nelson

January 13, 2011

Dealing With Faceted Navigation: A Case Study

Technical SEO

Faceted navigation is a pain in the @&$. Seriously. But then I looked to an authority site who I assumed HAD to be using faceted navigation to supply users with dozens of different kinds of combinations of different products: Amazon.com. This behemoth site is on nearly all of my search queries, not excluding the desired search terms of my emp...

By: Dr. Peter J. Meyers

January 12, 2011

How Many Links Per Page Is Too Many?

Search Engines

There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:[image 1]Digging deeper into the "Too Many On-Page Links" warning, you'll see the message:You should avoid having too many (roughly defined a...

By: Brandon Na

January 12, 2011

How Does Your Local SEO Market Compare With Other Large Cities?

Keyword Research

Recently, in my efforts to improve my business, I looked over the competition not only in my local Seattle SEO market, but also jumped over into other cities to gauge who's doing the "right things" out there in other cities. In order to figure out which markets to examine with what little time I feel I have (despite ha...

By: Jennifer Sable Lopez

January 12, 2011

The Social Media Marketer's SEO Checklist

Social Media

This post gives those marketers who focus more on Social Media and less on SEO a checklist of ways to optimize for search before (and after) promoting content on the social sites.

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By: David deSouza

January 11, 2011

Using On Page Techniques to Leverage Your Off Page SEO

Link Building

Synergy is where two or more elements work together to produce results not achievable by any of the elements alone. In SEO we tend to look at, on and off page SEO, as two separate elements and overlook how the two techniques can work together to produce a 1+1=3 effect. Using On Page Techniques to Leverage Your Off Page SEO Rather than breaking...

By: Rand Fishkin

January 11, 2011

What's the Future of Mobile Search and SEO?

Moz News

There's no doubt that mobile and, by extension, local search is hot. Technology pundits have been declaring every year since 2005 "The Year of Mobile" - that magical moment when everyone suddenly starts using their mobile device for more than just playing games, texting, calling friends, checking email, downloading/using apps and occasionally browsing the web and... I don't know... br...

By: Paddy Moogan

January 9, 2011

The Problem With Being An SEO Consultant - It's Always Your Fault

SEO Consulting

Just before the start of 2011 I published a post on my personal blog titled - "Why Knowing Everything About SEO Doesn't Mean $#!^". I genuinely didn't expect the type of response the post got, I thought it may annoy a bunch of people, in particular SEO Consultants! However the reaction has been great and as a result, I wanted to write a follow on for you guys which contain...

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By: Nathaniel Deal

January 7, 2011

Put Your Tweets On Auto-Pilot

Social Media

Why we Tweet A good SEO strategist understands the importance of Social Media in everyday link building and branding techniques. But sometimes finding the time to do it can be a tough task in its self. You may not have time to tweet, but you know that it is vital and also free. In this article I am going to show you how to put your tweets on auto-pilot, to increas...