The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I've recently been thinking more about some ranking signals that in the past, I dismissed (perhaps foolishly). Some of these the engines have previously disavowed, while others don't get the attention or discussion they potentially deserve. My list includes:Mentions of a domain / brand name - particularly in sources that the engine has classified as "news."...
You’re already familiar with the concept that 1 in 4 search queries have never been searched before but do you know how this affects your niche? My boss recently asked me to come up with an estimate for the total size of our market. I could ha...
Over the past few months, I've been preparing a guide with the tentative title, Excel for SEOs: Lessons for Aspiring Ninjas. I've embarked on this great journey because sometime during the #Mozinar back in September I decided that my Excel abilities were far too limited, especially compared to all the smarty pants that were giving great presentations and advice about data analy...
Using Find & Select and Custom Sort in excel for keyword research helps a simple list of keywords turn into an organized cluster, and everyone likes organized clusters right? I use this method to show clients new blog post ideas, landing pages they could create and a smarter way to organize their site based on keyword research. Read...
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As we all know, SEO is a very labor-intensive job. It can be really easy to let some things fall by the wayside even if you know you're supposed to do them but don't have the time. It gets even more complicated when you forget to do them in the first place! Now, Danny is an awesome man of many strengths, but he can be a bit of a forgetful grandmother at times - even he knows that it is im...
Hi, fellow mozzers. Today I want to share some of my experience digging into social service called Squidoo. I'm sure many of you have met some recommendations to use this service for link building or online promotion, but I've never seen any good overview of this service from a SEO perspective. What is it, anyway?...
Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.
Over here at the mozPlex we thought it would be interesting to take a look at some of our “Best Posts” of 2010. But how do we determine what a best post is? Do we look at the number of thumbs up… or do we care more about traffic generated by the post? Or since we’re SEOs ...
There has been some talk of the power of exact match domains recently and more so since Matt Cutts mentioned that Google would be looking into the strength of exact-match domains within the SERP’s. There are differing opinions on whet...
An e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Here are a few ideas to help you get links into product pages on an e-commerce site.
With the official confirmation from Google and Bing that tweets are being used as one of many ranking factors, it’s only natural that marketers will be seeking insight on how they are measuring ‘so...
The Linkscape web index updated this past Wednesday, December 8. You can see new link data for sites and pages via Open Site Explorer, the mozBar, the Web App and Linkscape Classic. This is also one of our freshest a...
As 2010 comes to an end we've got a lot to celebrate at SEOmoz, so today we've decided to take a little break and do something completely silly: we're having a pie eating contest, and you can watch the recording now.
This week, Rand helps us figure out how to create content that's not only interesting, but is easy to read and share. We all love sharing interesting, funny, and topical content (look at me, of all people - I'm sending people to videos of Oprah!), so why not play to that instinct by making your articles, images and pages as easy to share as possible?