The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I am getting constantly frustrated with bad SEO not necessarily pure black hat, but bad linking and bad habits. It also seems like it’s not just me. I would not be getting frustrated if it did not get you results but it does, lets prove that and see which search engines are...
Last week Rand Fishkin covered the new ways social media is impacting traditional SEO. While many SEOs had assumed this was happening already, this announcement marked the first time this new type of content endorsement (links within Facebook and Twitter) was actually confirmed as a ranking factor ...
In recent years both Google and Apple have been strong advocates of HTML5 - a new HTML standard which includes features like video playback and drag-and-drop. Many believe that HTML5 will be a replacement for third-party browser plug-ins such as Adobe Flash and Microsoft Silverlight. Google has just introduced Google Instant Previews where the websites can be previewed straight from Goo...
Around one year ago Google announced that sitelinks could be added to Google AdWords ads. What effect has this had? A company I have been working with activated sitelinks in their AdWords ads on search for CompanyName. They also ranked #1 organically on this search phrase. From experience it is smart to advertise with the company name as long as the paid clicks are cheap and give the Ad...
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In early June of this year, SEOmoz released some ranking correlation data about Google's web results and how they mapped against specific metrics. This exciting work gave us valuable insight into Google's rankings system and both confirmed many assumptions as well as opened up new lines of questions. When...
Many years ago, one of the search marketing industry's early great minds, Mike Grehan, wrote a seminal piece that's been referenced and influenced ever since - Filthy Linking Rich. Mike's point was well encapsulated in a few sentences: The Mathew effect, when applied to networks,...
If you think of web marketing as a recipe, and search and social media as two of many different ingredients performing different roles, you can understand why this one-line infuriated the SEO community so last month.
If you want to boost rankings, few things are as effective as link building. It's also the one of the hardest and most time consuming parts of SEO. I'd love to hear from others, so in the comments below share your best or most unique tips for link builders.
In an article on Brand Channel, Dannielle Blumenthal notes how public relations is not ...
PPC and SEO may be siblings, but their contention with one another can run deep. Danny helps us sort out the strife and bring this band of brothers together (and actually keeps his bias out of it, kind of!)
As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). ...
You hear nearly every day that the effects of the recession persist despite being officially “over.” Unemployment and even underemployment remain uncomfortably high. And yet, judging by popular online marketing job boards in my region and ...
Every few years I make a browser switch and my web use evolves sometimes for the better, and sometimes for the worse. My particular evolution went something like this: Netscape, IE, KDE Konquerer (switched from Windows98 to Debian - so no more IE), Mozilla Phoenix (early Firefox), IE (what do you know... went back to Windows), Firefox, IE, Firefox, and over the last year Chrome. My latest switc...
The holidays are right around the corner (Hanukkah actually starts tonight) and I'm excited to announce our second annual San Diego meetup is ready to rock. Tuesday, December 21st, I'll be in downtown San Diego jointly hosting a brief...