The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
On day 1 of SEOmoz' expert training last week, Will Critchlow & Duncan Morris of Distilled asked a bit of a trick question: what is the 2nd most popular search engine in the UK? The answer: google.com. The first most popular being of course google.co.uk.The barrier they broke down here is that ...
Tonight, I received an email with a familiar question, asking why the top companies providing SEO consulting and development services rarely ever provide guarantees (and virtually never use it as a marketing tactic). To this, there are three solid reasons that compel SEOmoz internally as well as the many companies we work with/...
Some months ago there was a little discussion about meta geo tags following one of Rand's Whiteboard Friday presentations. It seemed like the tags were dismissed as being open to exploitation and probably ignored by the search engines. Lately, though, we've been having a lot of success with helping our smal...
What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead :( Waiting for the bus in the rain this morning was a fairly miserable start to the day, but what if it had started worse? What if I had woken up this morning to find bad things written about me or my company on the internet?
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Sometimes you come across a set of search results that just don't make any sense. For most ordinary users, I suspect they probably just move on to the next query, but for those of us deeply embedded in the world of search and SEO, these noggin'-scratchers just keep on itchin'. I've collected these ten over the past couple months and figured I'd share them on the blog with the hopes of g...
There are lots of people who would class themselves as a developer and would say they can code in any given language. Often the difference between a good developer and a great developer isn't anything to do with the program, how well it works, and how few bugs there are. The great developers make programs that work but they make them in a way that isolates the various components from each other...
Stories, news, and other notable items from the past week: Three star links: Over on Graywolf's blog, Joe Hall talks about web 2.0 real estate innovators foreclosing some pain on old school real estate brands. Sites like Zillow and Trulia.com are having an open house of ass whooping, and Remax and Century 21 are invited! (If I think of any other real estate-related puns, I'll let you know.) The Google Webmaster Central blog answers your burning questions about 404s. I actually picture people being kept awake at night because they don't know how Google treats a 410 status code. That's sad.
In just a few weeks, the SEOmoz blog will be celebrating its 4th birthday (the tools and some of the content has been around since 2003, but we think of October 2004 as the formal inception date). In that time, we've come a long way and attracted many of the best and brightest from the search community to participate and communicate through the Blog & YOUmoz. Up until now, though, we've nev...
Sunday night. Rays of sunshine are pouring in heat through the skies above Los Angeles, penetrating the plane's interior despite the drawn windowshades. Mystery Guest is next to me, reading a book we picked up on the Santa Monica pier today, and a Macromedia Flash document is calling to me from the desktop tray, but I'm in the writing mood, so it'll have to wait a little longer. SEOmoz ...
This is a tactic in the books of certain Intel agencies- disclaimer - it can be used negatively - but if used defensively this can help your company, and give side benefits to SEO (betchya the spooks didnt figure that one out!) Ok so we're familar with the idea of Typo-squatting. When I look on google trends, or such, and see that 25% of...
I am a big advocate of looking for ways that clients' businesses can support link acquisition. For those of you at the expert seminar this week, this fits closely with Rand's presentation on enterprise link building strategies. It became clear at the seminar that there are a lot of in-house SEOs who read SEOmoz and for you guys (or agencies working with larger clients) I think a critical success factor will be exactly this.
A while ago, i was looking into video search engine optimisation (VSEO) and what benefits it could or would bring to my customers, and after contacting a number of so called VSEO specialists, found this to be a very expensive way of marketing online. On two occasions, I was quoted in excess of $6,000 for this service, not only was this a high cost, but this was a "per month" cost with...
Many of you have probably set your SEOmoz account settings such that when you comment on a blog post, we email you whenever someone adds a new comment. One thing we don't do is include the contents of the new comment in the notification email. Why not? Because then you would have less reason to click through to see the comment in its natural habitat and you'd be less likely to reply. The ...
Stories, news, and other notable items from the past week: Three star links: * Royal Pingdom shares the best interview questions from Google and Microsoft (and they throw in a cheeky IKEA interview question, too). Warning: the questions are uber-geeky and pretty quantitative/logic-heavy. * Speaking of nerd alert, here's the linear algebra behind search engines. Geez, my head hurt just typing that. * The O'Reilly Radar asks if linking to yourself is the future of the web. The post has two good recommendations for self-linkers, so be sure to check 'em out.