The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Roundup Thursday for the Week of 8/17/08
Rebecca Kelley

Roundup Thursday for the Week of 8/17/08

SEO Events

Stories, news, and other notable items from the past week: Three star links: * Royal Pingdom shares the best interview questions from Google and Microsoft (and they throw in a cheeky IKEA interview question, too). Warning: the questions are uber-geeky and pretty quantitative/logic-heavy. * Speaking of nerd alert, here's the linear algebra behind search engines. Geez, my head hurt just typing that. * The O'Reilly Radar asks if linking to yourself is the future of the web. The post has two good recommendations for self-linkers, so be sure to check 'em out.

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Start Learning

Keyword Research Master Guide

Learn Keyword Research like the pros

Read the guide

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Read the guide
Question for the Moz Community - SEOmoz's Twitter Account
Danny Dover

Question for the Moz Community - SEOmoz's Twitter Account

Social Media

Disclaimer: This post doesn’t include any information about SEO. If you are looking for SEO related content, please read the normal search related posts on this blog. The SEOmoz community has always been a fundamental driving force behind this company. All of you provide the motivation to keep us working and the guidance to keep us on the right track. When asked why I like my ...

Roundup Thursday for the Week of 8/10/08
Rebecca Kelley

Roundup Thursday for the Week of 8/10/08

SEO Events

Stories, news, and other notable items from the past week: Three star links: * Soxialize came out with Tweet Pro, a service that allows you to quickly and easily find Twitter users who share your same interest by searching through posted messages and profiles using keywords you enter. * Richard Baxter teaches us how to create a new page template in Wordpress for social media targeting. Lately he's been providing some solid tips and posts on his blog, so check it out if you haven't already.

Never miss a beat. Get Moz Blog
email updates daily in your inbox

Subscribe to Email Updates
Headsmacking Tip #5 - Link Building Through Conservation
Rand Fishkin

Headsmacking Tip #5 - Link Building Through Conservation

Online Advertising

This tip is probably one of the simplest ways to gain links through conservation. A lot of SEO advice talks about double-checking links that point to 404 pages, as these are lost potential. If a link points to a page that doesn't resolve, it's generally accepted wisdom that the engines won't give any benefit to the domain or any particular page. Certainly, with something around ...

How to Grow Your SEO Firm
Will Critchlow

How to Grow Your SEO Firm

Marketing Industry

Another business-focussed post from me today (with a little SEO at the end). I was answering a Q&A the other day in a kind of tag-team formation with Rand when I realised that some of my thinking would make a good blog post. The question was about how to grow a new agency and asked whether we thought that contacting site owners and pointing out flaws / suggesting improvements was a good way to win new business. Rand and I sung with one voice to say (paraphrased) that we weren't big fans of the cold approach and that networking (both online and offline) was one of the keys to success. I wanted to elaborate on that a little bit.