The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
During the finale of the SEO Pro Seminar in London, Rand presented on reverse engineering the rankings delivered by the search engines. In my opinion this was the biggest ‘take away’ as this represented a practical approach to what we do every day – trying to understand the weighting of the important elements in SEO. As SEO’s we’re continually facing t...
Over the past few months our dev and product teams have been busy little bees working on some pretty exciting new enhancements and upgrades to the web app. Since it's the holiday season... we might even liken them to Santa's little elves building toys for all the good little SEOs around the world.[photo]We've been rolling out quite a few updates each week. Some you've probably not...
It's that magical time of year when all of us who foolishly assumed the mantle of clairvoyance last December check up on our abilities and repeat our arrogant presumption again. Not surprisingly, something compels me to try again, despite the odds, but I am feeling a bit whimsical tonight, so let's make a game out of the prediction practice. For each prediction (mine and others), w...
With Google's recent implementation of Places Search, it is now more important than ever for local businesses to have high-quality, complete Google Places listings. One of the ranking (and conversion) factors for business listings is user generated content in the form of reviews and citations. Not very long ago, Google ...
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Back in October, Google added the ability to easily change the location from where you search. We ran an experiment to see if this is a reliable tool for Local SEO.
Google’s attempted takeover of Groupon has brought to the forefront of search engine discussion the importance of local search, and if it wasn’t already on your mind, it definitely is now. This hubbub over local just so happens to coincide with my entry into the independent web designer world - I’ve started my own business and I’m working with small businesses in my area to get them online and optimized for the local search revolution that has already begun.
I've recently been thinking more about some ranking signals that in the past, I dismissed (perhaps foolishly). Some of these the engines have previously disavowed, while others don't get the attention or discussion they potentially deserve. My list includes:Mentions of a domain / brand name - particularly in sources that the engine has classified as "news."...
You’re already familiar with the concept that 1 in 4 search queries have never been searched before but do you know how this affects your niche? My boss recently asked me to come up with an estimate for the total size of our market. I could ha...
Over the past few months, I've been preparing a guide with the tentative title, Excel for SEOs: Lessons for Aspiring Ninjas. I've embarked on this great journey because sometime during the #Mozinar back in September I decided that my Excel abilities were far too limited, especially compared to all the smarty pants that were giving great presentations and advice about data analy...
Using Find & Select and Custom Sort in excel for keyword research helps a simple list of keywords turn into an organized cluster, and everyone likes organized clusters right? I use this method to show clients new blog post ideas, landing pages they could create and a smarter way to organize their site based on keyword research. Read...
As we all know, SEO is a very labor-intensive job. It can be really easy to let some things fall by the wayside even if you know you're supposed to do them but don't have the time. It gets even more complicated when you forget to do them in the first place! Now, Danny is an awesome man of many strengths, but he can be a bit of a forgetful grandmother at times - even he knows that it is im...
Hi, fellow mozzers. Today I want to share some of my experience digging into social service called Squidoo. I'm sure many of you have met some recommendations to use this service for link building or online promotion, but I've never seen any good overview of this service from a SEO perspective. What is it, anyway?...
Picking keywords is one of the most important parts of SEO. You want the best keywords with the highest value so you can make the most money. People spend hours looking through analytics tools for the juiciest keywords. This is especially true in travel. After pornography, travel is the second thing people spend money on on the Internet.
Over here at the mozPlex we thought it would be interesting to take a look at some of our “Best Posts” of 2010. But how do we determine what a best post is? Do we look at the number of thumbs up… or do we care more about traffic generated by the post? Or since we’re SEOs ...