The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Over here at the mozPlex we thought it would be interesting to take a look at some of our “Best Posts” of 2010. But how do we determine what a best post is? Do we look at the number of thumbs up… or do we care more about traffic generated by the post? Or since we’re SEOs ...
There has been some talk of the power of exact match domains recently and more so since Matt Cutts mentioned that Google would be looking into the strength of exact-match domains within the SERP’s. There are differing opinions on whet...
An e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Here are a few ideas to help you get links into product pages on an e-commerce site.
With the official confirmation from Google and Bing that tweets are being used as one of many ranking factors, it’s only natural that marketers will be seeking insight on how they are measuring ‘so...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
The Linkscape web index updated this past Wednesday, December 8. You can see new link data for sites and pages via Open Site Explorer, the mozBar, the Web App and Linkscape Classic. This is also one of our freshest a...
As 2010 comes to an end we've got a lot to celebrate at SEOmoz, so today we've decided to take a little break and do something completely silly: we're having a pie eating contest, and you can watch the recording now.
This week, Rand helps us figure out how to create content that's not only interesting, but is easy to read and share. We all love sharing interesting, funny, and topical content (look at me, of all people - I'm sending people to videos of Oprah!), so why not play to that instinct by making your articles, images and pages as easy to share as possible?
I am getting constantly frustrated with bad SEO not necessarily pure black hat, but bad linking and bad habits. It also seems like it’s not just me. I would not be getting frustrated if it did not get you results but it does, lets prove that and see which search engines are...
Last week Rand Fishkin covered the new ways social media is impacting traditional SEO. While many SEOs had assumed this was happening already, this announcement marked the first time this new type of content endorsement (links within Facebook and Twitter) was actually confirmed as a ranking factor ...
In recent years both Google and Apple have been strong advocates of HTML5 - a new HTML standard which includes features like video playback and drag-and-drop. Many believe that HTML5 will be a replacement for third-party browser plug-ins such as Adobe Flash and Microsoft Silverlight. Google has just introduced Google Instant Previews where the websites can be previewed straight from Goo...
Around one year ago Google announced that sitelinks could be added to Google AdWords ads. What effect has this had? A company I have been working with activated sitelinks in their AdWords ads on search for CompanyName. They also ranked #1 organically on this search phrase. From experience it is smart to advertise with the company name as long as the paid clicks are cheap and give the Ad...
In early June of this year, SEOmoz released some ranking correlation data about Google's web results and how they mapped against specific metrics. This exciting work gave us valuable insight into Google's rankings system and both confirmed many assumptions as well as opened up new lines of questions. When...
Many years ago, one of the search marketing industry's early great minds, Mike Grehan, wrote a seminal piece that's been referenced and influenced ever since - Filthy Linking Rich. Mike's point was well encapsulated in a few sentences: The Mathew effect, when applied to networks,...
If you think of web marketing as a recipe, and search and social media as two of many different ingredients performing different roles, you can understand why this one-line infuriated the SEO community so last month.