The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site...
Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know tha...
In an ideal world, client prospects would be knocking on your proverbial Internet door begging for you to help them with SEO. Money would be flying at you from all directions. You would have your choice from amongst the best, most prestigious j...
Building links is regarded as one of the most challenging and time consuming parts of SEO. If you run a community focused web site, you should allocate some of your link building hours to implement features on your site that will encourage link your users to do link building for you. A little investment into these features can result in a scalable way to continually build links....
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Rand’s recent SEOmoz post offered some great tips to improve multi-city local results using SEO. I have been thinking about local results in Google also, and in my opinion, SEO techniques coupled with Google Place’s display of brick and mortal local results have gotten much too focused on physical location, and I believe I have a creative way to change up the playing field.
Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Hey, sounds a lot like the regular SEO we know and love! Take a look at what's on Danny's whiteboard here below t...
It's November! Which here at the mozPlex means a few things: It's sunny and beautiful in Seattle [wait.. uhm what??], we're all getting ready for Thanksgiving and most importantly... PubCon is next week! As usual we're sending a big crew down to Vegas to speak, learn, network and of course party. Party Details When: Wednesday...
Its about 6 months now since Google announced they were going to start using site speed as a ranking factor. While this caused the usual hoo-rar in the search industry for about 5 minutes the buzz died down quicker than with other announcements this year.
As people in relationships spend time with each other they start to leverage each others natural strengths to efficiently store information about the world around them. "Honey, what is the name of my Aunt's employer?" "Babe, what do you call that thing that heats bread?" They rely on each other to store information that is mutually beneficial. Some believe this p...
Why Facebook Likes are not replacing Links anytime soon… - A look past the hype, and why Facebook should buy Digg, Reddit, and other Tier 2 Search Aggregators to compete with Google. 1) You cannot reference a "Like" in a blog post; if you want to give credit to a blogger or a website the most efficient way is to link to them (or vote f...
Earlier this year we asked the community to take the SEO Industry Survey. We had originally hoped to get at least 3,000 responses and were completely blown away when over 10,000 people ended up taking the survey! Of course, it never hurts to wave an iPad in front of a search marketers nose.With this survey we wanted to fin...
What better opportunity for my first YOUmoz post than to recap the most significant SEO event to date in Bulgaria--the SEOmoz Master Class at the Webit Conference in Sofia last Friday. Bulgaria’s top SEOs settled in--mildly skeptical yet very eager to listen to and...
The race for governor positions across the US is on, and in California it has been a hotly debated race between Republican ex-eBay CEO Meg Whitman and Democratic mediocre-record-producing Jerry Brown. I'm going to vote for a California governor this Tuesday, and while I was doing my research on the candidates, I can't help but to notice how they're doing in search & social. So I poked around in some data, and here's what I've found about what people want to know about our California candidates and how well they're addressing their audiences through search & social channels online. PEOPLE L...
Imitation is underappreciated in today’s business world (and, as we'll later see, in SEO). For example, did you know that: - Coca Cola imitated RC Cola in replicating its diet cola product - Visa and Mastercard imitated the credit card concept from Diners Club - McDonalds took the fast food chain concept from White Castle T...