The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
May It Please the Mozzers, Last week, many of you requested more posts on common contract clauses. Your wish is my command: Today, I'm very briefly going to review "opportunity to cure" provisions. This provision is valuable for any one providing a good or service. ...
Will and I have a recurring argument about what should and shouldn't be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. I have been doing a fair few site reviews recently and one thing has stuck out. Yes, almost every site I've ever loo...
For a long time, I've held the personal belief that to be a the best search marketer you can be requires knowledge of a vast information set. From web crawling and algorithmic...
Mozzers and Mozzerettes! Today, for your Whiteboard Friday enjoyment, a battle of two heavyweights in the online information aggregation arena. In the blue corner, the reigning champion, User Generated Opinion!! And in the red corner, a long-standing brawler who some (such as Rand) view as the future of this niche, Aggregated Expert Opinion!! Let's get ready to Ruuuuuuuumble!...
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Three star links: * Great news for Internet marketers and e-commerce: more shoppers are purchasing goods via the Internet because of the high gas costs. * The New Atlantis exposes the "myth of multitasking." Well, there goes my built-in excuse to Rand whenever he asks me why I'm browsing Etsy instead of doing site reviews. Crap. * Interesting opinions here: Paul Graham discusses pooled-risk company management, and 37signals disagrees with him, saying you don't need to sell your company in order to have financial freedom.
SEOmoz member, Michael Janik wrote to me last week and asked about how to optimize for multiple word order search phrases. I think it's an excellent topic, and one that we haven't covered well in the past. The issue arises from keyword phrases that receive search queries in different formats, for example: Restaurant Reviews Seattle...
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It's been a long day and I'd love a little break Let's try some Haiku Describe SEO With your finest 5-7-5 syllable poem SEOmoz shirt to the winner in comments Vote below with thumbs I'll start things off with my own stab at the topic and then it's your turn O...
I recently composed the following letter for one of my clients and figured it might be helpful for some of you. Feel free to use any or all of it and change it as you see fit for your own purposes.Cheers!Tim Staines ABC Company Website Growth Strategy How the ABC Company Sales Team Can Have a Huge Impact The Concept When a non-abccompany.com website links to a...
May It Please the Mozzers, Today's Legal Monday is brief (for a change!), but very important for anyone doing SEO consulting. When selling their products, consultants tend to use overstate their abilities and over promise on deliverables. It is important to resist this temptation and communicate as effectively and honestly with clients as possibl...
VanessaH, an SEOmoz member who does SEO work for PlumberSurplus.com, recently contacted me about an interesting link bait campaign her company is attempting. Basically, the SEOs over at Plumber Surplus are trying to build more links to the site and hopefully bump the Page Rank up from a 5 to a 6. They...
Live (on tape) from Whiteboard Studios 2.0, it's our first ever WBF from our sweet new digs in Seattle's Capitol Hill neighborhood! This week, Rand discusses good ol' Pagerank. How has it evolved, and is it still the same fickle curmudgeon we all know and loathe love? PR has certainly seen its share of tweaks and updates over the years, but how much does it even resemb...
Three star links: * 10e20 brings us "The Ultimate Guide to Decoding Digg Speak." It's both amusing and surprisingly thorough. Pretty handy if you're an SMM noob and need to know what "those crazy kids" are talking about. * Now we know why your socks keep disappearing when you wash them...they make a good snake sweater! * Here's an interesting article about how the "Google generation" thinks differently. Generation Google appears to prefer multi-tasking, networking, multiple media sources,and images and video over text, while "digital immigrants" prefer the opposite. Interesting stuff.
Lots and lots of people sign up for SEOmoz's PRO membership, and I have to tell you that on a personal level, every single one makes me feel honored, humble and yes, even a bit guilty about reading comic books last night instead of working on new tools/q+a/tips/etc. One of the big frustrations PRO members have, though, is that they can't find (or don't even know about) a lot of the cool st...