What Is "Advanced" SEO?
One of the things we struggle with as SEO content providers is what level to target content at. People are always looking for more "advanced" content, but that word can have so many meanings.
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Answers to the SEO Professional's Litmus Test
Yesterday I wrote a post: Ten Question Litmus Test for Professional SEOs. Today, as promised, I'm providing my answers to these questions. Note that these aren't the only way(s) to answer correctly, as some of the questions are more open-ended. In the answers, you'll also see citations to sources for the answers. Which is more likely to have a positive impact on a...
Segmenting Social Traffic in Google Analytics
If you use Google Analytics, you've undoubtedly seen a report like this: The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy...
Ten Question Litmus Test for Professional SEOs
A few years back, I wrote a popular post on SEOmoz featuring a set of questions I felt were a litmus test for SEOs seeking to charge for their consulting services. It's time to revisit that, as many of the answers have changed and the baseline has moved (forward). If you're in the SEO business professionally - either as an in-house marketer helping your team with SEO or as an SEO c...
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The SEO side of design
Recently, Google added the “Instant Previews” feature, which enables users to preview websites on search results before clicking on them. It is important to analyse how these features will affect SEO strategies and the experts involved in the SEO effort. Instant Previews allow users to see a screenshot of the target page of search results, and even highlight the most r...
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Tools to Predict and Monitor Competitor Traffic
Today we're going to break down a number of different tools and resources for getting insights into competitors traffic data. We have looked at a handful of tools here and will break them down one by one as to their strengths and weaknesses, as well as the validity and usefulness of the data provided. Ultimately we just wanted to share with you some other information sources out there that you ...
Building a Monthly SEO Action Plan!
Feeling lost or listless, like your head is in the sand? It's clear what you need: a monthly action plan! What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! Just as Superman ...
November Linkscape Index Update Live (and new Linkscape Wordpress Plugin)
Tonight, our 33rd Linkscape update launched. You'll find new link data in OpenSiteExplorer, the mozBar, Linkscape classic and the Link Intersect Tool....
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Rel Canonical: Impact on Analytics
There is one topic that relates to the canonical tag that no one is talking about yet. It's impact on Google Analytics. I'm a numbers guy by nature. I check various stats in Analytics every day. I'm always looking for new ways to look at the numbers and new ways to figure out what they're telling me. Yes, they talk to me on occasion.
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Beyond Good and Evil in SEO
I recently heard a story about a local SEO shop whose customers, overnight, almost ALL lost ranking in Google. Apparently, the shop had been engaging in “black hat” techniques. I’m pretty sure the teller of the tale made a “tsk tsk” sound at the end to help emphasize this as another instance where people who do evil get their just desserts.
Getting Your Company Onboard with LPO
I don't like the word "optimization." It has surpassed the level of buzz word and has officially been overused in every which way. While the word itself annoys me, the process of improving what you have to get more from it still rings true. I think we can all get onboard with the concept, but what about the process behind it? I am constantly surprised by the number of people that tell me their boss or client simply doesn't want to spend time on landing page optimization.
A Quick Approach To Keyword Research
Getting a starting point for your keywords is often very straight forward as they should relate to the area of business you are in, products you sell, or services you provide. For the purpose of the example, we’re conducting keyword research for a company that is selling....Halloween costumes! With that example, what keywords have you thought of? I imagine “Halloween Costumes” is one of them right? Perhaps “Halloween Costumes Shop” is another?
Comparing SEO & Social Media as Marketing Channels
You may have seen the recent string of posts about SEO vs. Social Media, starting with this effective, but poorly argued controversy-bait, which was excoriated by Elysia Brooker and ...
301 Redirect or Rel=Canonical - Which One Should You Use?
There has been quite a lot of discussion lately about the use of rel=canonical and we've certainly seen a decent amount of Q&A from SEOmoz members on the subject. Dr. Pete of course blogged about his rel-canonical experiment which had somewhat interesting results and Lindsay wrote a great guide to rel=canonical. Additionally, there seem to be a few common problems that are along the following lines