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Roundup Thursday for the Week of 7/13/08
Rebecca Kelley

Roundup Thursday for the Week of 7/13/08

SEO Events

Three star links: * 10e20 brings us "The Ultimate Guide to Decoding Digg Speak." It's both amusing and surprisingly thorough. Pretty handy if you're an SMM noob and need to know what "those crazy kids" are talking about. * Now we know why your socks keep disappearing when you wash them...they make a good snake sweater! * Here's an interesting article about how the "Google generation" thinks differently. Generation Google appears to prefer multi-tasking, networking, multiple media sources,and images and video over text, while "digital immigrants" prefer the opposite. Interesting stuff.

An SEOmoz PRO Tip (For Everyone) & Feedback About the PRO UI
Rand Fishkin

An SEOmoz PRO Tip (For Everyone) & Feedback About the PRO UI

Technical SEO

Lots and lots of people sign up for SEOmoz's PRO membership, and I have to tell you that on a personal level, every single one makes me feel honored, humble and yes, even a bit guilty about reading comic books last night instead of working on new tools/q+a/tips/etc. One of the big frustrations PRO members have, though, is that they can't find (or don't even know about) a lot of the cool st...

Regulating Online "Identity Theft"
Jane Copland

Regulating Online "Identity Theft"

E-Commerce SEO

Reputation management problems are delicate enough when a company or an individual discovers negative press in search results for its name or common keywords. The situation becomes even worse when undesirable results are not the work of a disgruntled person writing about another, but of someone pretending to be someone else. With the growth of social media and, specifically, social networking, thi...

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What To Do When Google Bans Your Site Because Of A Bogus DMCA Take-Down Notice
Sarah Bird

What To Do When Google Bans Your Site Because Of A Bogus DMCA Take-Down Notice

E-Commerce SEO

I've had a few different people approach me because their sites have been banned by Google based on the filing of a DMCA Take-Down Notice. Their sites are gone from the SERPS and people want to know SEO and legal strategies for getting around this problem. Today I'm going to share the best legal response to this problem. Your best bet for getting content restored is to file a counter-notification in accordance with the DMCA. I'll give you some background information and then some sites with more detailed information and examples below.

Whiteboard Friday - SEO Site Reviews Step-by-Step
Scott Willoughby

Whiteboard Friday - SEO Site Reviews Step-by-Step

This week our good buddy and SEOmoz Global Associate, Tom Critchlow, is back in the hizzy for an awesome installment of WBF. In this video, Tom will walk you through all of the important components to look at when conducting a basic SEO Site Review. This is the bread and butter of most SEO consulting so for those of you new to the game, it's a great primer; and for those of you witha few mil...

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Roundup Thursday for the Week of 7/6/08
Rebecca Kelley

Roundup Thursday for the Week of 7/6/08

SEO Events

Stories, news, and other notable items from the past week: Three star links: * The best SEO training money can buy (hey, we do have to wade through a lot of shit in order to achieve top rankings...). * Apparently Yelp is shutting down accounts it thinks are "trading glowing reviews with other business owners." It's a tricky situation for Yelp since they obviously want to keep the quality and sincerity of reviews up, but they don't want to mistakenly witch hunt innocent people. * Finally, a video of search engine spiders crawling the web.

Taking Note Of Competitors' Mistakes & Successes
Jane Copland

Taking Note Of Competitors' Mistakes & Successes

Social Media

Quite often, people ask me this, either to my face, via Q&A or in emails: how do I come up with truly unique, never-before-seen, shiny new ideas? What a question. It's a rare thing to come up with something that's really never been done before. Many of the novels on a bookstore's shelves contain stories that have been told before in one form or another. Real originality is fantastic, but there is plenty to be made from taking a good idea and putting a new spin on it and making it better.

Treat Me Mean, I Need The Reputation
T

Treat Me Mean, I Need The Reputation

Social Media

There's been a fair amount of buzz recently about online reputation management and how to do it. One thing which I think has been missing from the discussion however is looking at the different ways a negative reputation can manifest itself online. After all, not all negative reputations are created equal. Sometimes it's a page that looks innocuous but contains mildly negative negative things once...

The PageRank Hierarchy, As Defined By Celebrities
M

The PageRank Hierarchy, As Defined By Celebrities

Search Engines

A PageRank layman recently asked me how Google decides what site gets what ranking. Rather than bore him with technical tidbits from last decade's abstract, I thought I could better express the concept through a medium we can all appreciate: celebrities.The metaphor is a simple one: PageRank is all about the quantity and quality of inbound links, right? Well, the value of a celebrity...