The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Brands and company-specific brand name products have become much more important to search engines recently. Google tries to serve us with relevant content, so if it thinks we want to know more about Adidas or Puma, it's going to tell us about these brands rather than about the random online shoe stores that we'll probably click away from (you know the ones!). This might be great if you're...
I've gotten to spend some time recently with folks who run small, personal blogs (including my wife, friend Kim, and a travel blogging dinner meetup SEOmoz sponsored in Seattle this week), and many of them have asked me whether SEO, in particular link building, is an activity they can take on to help ...
Some weeks ago my coworker Leandro Riolino published in our blog an experiment he was working with. The idea of the experiment was to try link to a page A from a page B with 3 different anchor texts providing value of all those anchor texts.
I’m going to make a comment here that may shock a lot of people. I hate to say it, but it may shock a lot of people who are very good at using statistics. Statistical models are not answers – they are models. Models are built in replica of a system. They may look similar, but they are not perfect and the resemblance can always b...
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Language has always evolved, so sayth etymologists, aka word nerds. But in the past, it evolved slowly as cultures integrated and media was limited to the newspaper and Life magazine, a household staple in the ‘50s and yes, I used to read it every week. Digital interconnectivity has sped up the evolution of language like a meth-crazed lexicographer.
A new potential client calls and starts talking about how they don't rank and what can be done to help. Or...an existing client calls and says they want to rank for a new set of keywords. These are all familiar situations. As a SEOer, what's the first thing you do? That's right - jump in and figure out what's going on with the client's site and how competitive is their online market. We...
As marketers, many of us leverage Twitter as a direct traffic tool - sharing URLs via the service to encourage clicks and visits to help increase awareness, branding and possibly drive some direct actions (singups, sales, subscriptions, etc). But, from what I've seen and experienced, not many of us spend time thinking about how or taking action to improve the CTR we get from the links we t...
The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site...
Many times as SEOs, we think about the "on-page optimization" process as simply following the best practices for placing our targeted keywords (and possibly, some variations of them) on the page. My previous blog post about Perfecting Keyword Targeting covers this in some detail. But, we also know tha...
In an ideal world, client prospects would be knocking on your proverbial Internet door begging for you to help them with SEO. Money would be flying at you from all directions. You would have your choice from amongst the best, most prestigious j...
Building links is regarded as one of the most challenging and time consuming parts of SEO. If you run a community focused web site, you should allocate some of your link building hours to implement features on your site that will encourage link your users to do link building for you. A little investment into these features can result in a scalable way to continually build links....
Rand’s recent SEOmoz post offered some great tips to improve multi-city local results using SEO. I have been thinking about local results in Google also, and in my opinion, SEO techniques coupled with Google Place’s display of brick and mortal local results have gotten much too focused on physical location, and I believe I have a creative way to change up the playing field.
Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Hey, sounds a lot like the regular SEO we know and love! Take a look at what's on Danny's whiteboard here below t...
It's November! Which here at the mozPlex means a few things: It's sunny and beautiful in Seattle [wait.. uhm what??], we're all getting ready for Thanksgiving and most importantly... PubCon is next week! As usual we're sending a big crew down to Vegas to speak, learn, network and of course party. Party Details When: Wednesday...