Are Exact Match Domains Too Powerful? Is Their Time Limited?
Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in smal...
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Catastrophic Canonicalization
The Canonical Tag is a powerful tool in the SEO arsenal, used wisely, but used improperly, just one line of code can destroy a site's search traffic. An experiment showing just how bad the damage can be.
Traffic "Bait" and Ad Clicks: Perfect Market's Study Isn't Telling the Whole Story
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analy...
How to Optimize PDF Documents for Search
PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it'...
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5 Quick Google Analytics Hacks
1) Regex for Counting " " and "/" Regex is teh awesome. I don't claim to be amazing at it but there are a few common regex strings I use all the time in my analysis. Length of Keyword To quickly filter your keywords report by the length of keyword, I use some regex to count the number of spaces in the keyword like this: ^([^ ]+ ...
The 3 Metrics You MUST Know Before You Launch an SEO Campaign
Accurate measurement and tracking is the foundation of every high-performing marketing organization and SEO campaign. You cannot maximize what you don't measure! Investing in SEO - or any other marketing strategy - without tangible goals and accurate tracking in place to quantify your results is like bowling blindfolded. You might knock down some pins, but you'll never refine and improve your t...
Crafting an SEO Budget to Maximise ROI
I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth a read. The nature of these change from time to time based on my current interests – after all, I started out as a Small Business SEO and now work at advising...
Image SEO Basics
A few weeks ago Danny showed us some of the basics for image SEO, a medium that may not initially seem valuable for SEO purposes. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos can yield some great SEO value, too.
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So You Call Yourself an Analyst? Part 3: Less Talk, More Do
Alright fellow data crunchers, you ready for the final post in our three-post series, "So You Call Yourself an Analyst?" I was really hoping to get this post up last week but instead I was putting the final touches on our affiliate program (more on that very soon!). For those of you that missed the Part 1 and Part 2 of this series, I suggest checking those out before reading...
Ranking for Keyword + Cityname in Multiple Geographies
I've been having a lot of conversations recently with websites in need of better rankings for keyword + cityname combinations in cities across the country (or around the world). This is one of the most challenging tasks in the SEO field, for four big reasons: Maps Results Bias Against Multi-City Domains Google's local/maps results are far more ch...
Serious Robots.txt Misuse & High Impact Solutions
Some of the Internet's most important pages from many of the most linked-to domains, are blocked by a robots.txt file. Does your website misuse the robots.txt file, too? Find out how search engines really treat robots.txt blocked files, entertain yourself with a few seriously flawed live examples, and learn how to avoid the same mistakes yourself.
Using YouTube as a Keyword Research Tool for SEO
This isn't a post about keyword research for video content on YouTube, but exploring the ways in which it can be used to find relevant data, information and keywords in topics where you have a low understanding of the services and industry. Now for an example... ...
8 Free and Easy Killer Tips, Tricks, and Tools for a Superstar Site
This is my first post on SEOmoz and it really is more like a request for help from my fellow Mozzers. I have been working in SEO and PPC for the last ten years or so and now am a SME for SCORE which is a resource partner with the SBA. The general mission of SCORE is to help startup and existing businesses through business counseling. Most of the volunteers are retired executives with a wealth o...
Hands-On Tips For Link Building
One issue that we seem to come across quite a lot as a search consultancy is helping clients to do their own link building. As we all know, link building can be a difficult task even when you are a full time SEO, let alone if it is not even your main role within a company. To try and overcome this, we try and provide processes and examples which are easily followed and provide the b...