The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Its about 6 months now since Google announced they were going to start using site speed as a ranking factor. While this caused the usual hoo-rar in the search industry for about 5 minutes the buzz died down quicker than with other announcements this year.
As people in relationships spend time with each other they start to leverage each others natural strengths to efficiently store information about the world around them. "Honey, what is the name of my Aunt's employer?" "Babe, what do you call that thing that heats bread?" They rely on each other to store information that is mutually beneficial. Some believe this p...
Why Facebook Likes are not replacing Links anytime soon… - A look past the hype, and why Facebook should buy Digg, Reddit, and other Tier 2 Search Aggregators to compete with Google. 1) You cannot reference a "Like" in a blog post; if you want to give credit to a blogger or a website the most efficient way is to link to them (or vote f...
Earlier this year we asked the community to take the SEO Industry Survey. We had originally hoped to get at least 3,000 responses and were completely blown away when over 10,000 people ended up taking the survey! Of course, it never hurts to wave an iPad in front of a search marketers nose.With this survey we wanted to fin...
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What better opportunity for my first YOUmoz post than to recap the most significant SEO event to date in Bulgaria--the SEOmoz Master Class at the Webit Conference in Sofia last Friday. Bulgaria’s top SEOs settled in--mildly skeptical yet very eager to listen to and...
The race for governor positions across the US is on, and in California it has been a hotly debated race between Republican ex-eBay CEO Meg Whitman and Democratic mediocre-record-producing Jerry Brown. I'm going to vote for a California governor this Tuesday, and while I was doing my research on the candidates, I can't help but to notice how they're doing in search & social. So I poked around in some data, and here's what I've found about what people want to know about our California candidates and how well they're addressing their audiences through search & social channels online. PEOPLE L...
Imitation is underappreciated in today’s business world (and, as we'll later see, in SEO). For example, did you know that: - Coca Cola imitated RC Cola in replicating its diet cola product - Visa and Mastercard imitated the credit card concept from Diners Club - McDonalds took the fast food chain concept from White Castle T...
Having access to data and large data sets is something any SEO worth his salt craves. Sure, managing a massive dataset or database can be a bit of a hassle, but having good information is key and there are a handful of uses for other people's/sites' data sets that are readily available for purchase online. Big budget linkbuilding isn't the only way to spend your SEO budget these days! Le...
The ultimate SEO factor: the human factor. I was lucky to attend the ProSEO Training Days by Distilled/SEOmoz in London on the 25th/26th of October. It was a wonderful occasion to see so many things recapped, that I have read in blogs, forum and chats; to learn some new things about SEO and to finally meet the people I talk with (too much?) online.
Happy Halloween mozzers! Oh, Roger wants me to tell you: "Trick or treat!" Actually, this week we've got a lot more treats than tricks for you. Our treats will even help you overcome some of the nasty trixes of the SEO world. Jen Lopez, our Community Manager at SEOmoz, is here to tell you about some of the scary SEO mishaps that could happen to you if you're not careful!
The London SEO PRO seminar organised by our friends over at Distilled and SEOmoz was a fantastic success, all of the presentations were packed with helpful insights into both search, and the marketing industry as a whole.
There are a lot of great posts and resources about the rel canonical tag, but they can be hard to identify with a simple search. Even if you break through the clutter and find something truly useful, the current information can be hard to separate from the old. The web has been missing a current top-to-bottom resource on the rel canonical tag. In this post, I’ll do my best to cover it all...
One of the best ways to develop users’ engagement is through online community of target audience. Users’ engagement leads to repeated visits. Repeated visits lead to brand retention. Brand retention leads to brand loyalty and brand loyalty leads to more sales and leads. So if you want to increase your sales, leads or brand loyalty then you need to engage with your target audience. A...
This week in London, Distilled's Will Critchlow and I held our 4th "presentation-off" battle against one another as the final session of the PRO SEO Training Seminar. We both put plenty of blood, sweat and tears into our decks and I think it shows. Enjoy: ...