The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
A few years back my parents became heavily involved in a Kenyan Orphanage. Through some contact’s they helped raise the funds for the build and have since carried on raising funds for the day to day costs and further developments. With talk of a website re-build on the cards I started to think about ways in which I coul...
Have you considered using Yahoo Answers to try and drive some traffic to your website / blog? Yahoo Answers has become a very popular network for knowledge thirsty question askers and knowledge soaked answer-meisters, and they are all potential visitors for your site. This article aims to provide a detailed look at some tips / tricks for becoming the glowing Yahoo Answers guru you've always wan...
Ask any SEO and they will tell you just how important it is to do keyword research. Not only do you need to find keywords that are related to your niche but you need to figure out which ones are actually obtainable for your site. Everyone talks about the “low hanging fruit” and maximizing the long tail keywords. What about the juggernaut keywords? Which keywords are arguab...
SEOs have faced a dilemma in the past: AJAX is great for users, but not so good for search engine spiders. In this post, I'll show how you can use Google's 'Crawlable Ajax' proposal to allow Google to properly crawl your AJAX-enhanced website - and show examples of sites that are already using this.
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Everyone loves metrics! Even more so, everyone loves taking action! After all, that's why we have Action Man, international man... of action. This week, Rand helps you become an action man or woman yourself - that's right, we're talking about you! In this week's Whiteboard Friday, Rand discusses two metrics that you may not be using.
Years ago when I started studying and doing SEO, I came across a lot of varying opinions on the best ways to rank a website in search results. The most common discussions at the time were between "black hat" and white hat" strategies. You know the difference in the two - black hat uses tactics that are shady or underhanded to achieve results, where white hat follows best practice...
What is it we SEOs do? Most of our answers probably boil down to this; we help webpages rank higher at search engines by improving each of the three cornerstones of SEO. The first aspect; technical problems - like indexable content, meta robots tags and URL structures - has been cracked by SEOmoz’s awesome web app. Suddenly we can get a complete dashboard of errors to go and sort - easy.
Last night at the SEOmoz meetup in Avi Wilensky's incredible office space, a frequent topic of discussion both during the presentations/Q+A and in smal...
The Canonical Tag is a powerful tool in the SEO arsenal, used wisely, but used improperly, just one line of code can destroy a site's search traffic. An experiment showing just how bad the damage can be.
Yesterday, Perfect Market, a company that "helps publishers create value from their online content with little effort and no risk1" released a study that's been getting quite a bit of attention. The study analy...
PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it'...
1) Regex for Counting " " and "/" Regex is teh awesome. I don't claim to be amazing at it but there are a few common regex strings I use all the time in my analysis. Length of Keyword To quickly filter your keywords report by the length of keyword, I use some regex to count the number of spaces in the keyword like this: ^([^ ]+ ...
Accurate measurement and tracking is the foundation of every high-performing marketing organization and SEO campaign. You cannot maximize what you don't measure! Investing in SEO - or any other marketing strategy - without tangible goals and accurate tracking in place to quantify your results is like bowling blindfolded. You might knock down some pins, but you'll never refine and improve your t...
I typically run a couple of a hundred queries a week around SEO long tails to try and capture SEO posts that may not be on my radar, but worth a read. The nature of these change from time to time based on my current interests – after all, I started out as a Small Business SEO and now work at advising...