The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd call "over-optimized." They tended to have features like:Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" con...
Have you ever finished a large link-building project and have been disappointed by the results? Did you ever feel the links you got weren’t working? Well, you’re not alone. The primary reason I’ve found people run into a link problem like this, is that they fail to understand that it’s not only that links matter, but that not all links matter equally. Sure, every...
With the transition of Yahoo! to Microsoft’s Bing backend, webmasters have lost the ability to perform advanced searches using the link: and linkdomain: parameters. Rand Fishkin wrote a post about replacing the Yahoo! linkdomain: data with other data sources. Although Linkscape and Open Site Explorer provide a great data source, there is some functionality missing. The primary functionali...
The good folks over at Direct Online Marketing posted a list of the A-Z results from Google Instant when you type in a single letter. Well that's fun, I'll try too. Survey says... half of my results are different. Location-based sugg...
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Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped.
Have you ever wondered how hard it is to do SEO for a site as huge as eBay? In this video, Dennis Goedegebuure, director of SEO at eBay talks about his work at one of the biggest sites of the world and the challenges he faces at it. This is the first video of a series of interviews shot by ...
Today I am going to talk about something that plagues companies and consultants everywhere--half baked analysis. It's something we've all done at some point, and something a lot of us still do on a regular basis. It's unfortunate because as online marketers we all understand the power of good data mining, but time and time again we revert to generic inquiry, at best, and default report tem...
Today I want to show you three Firefox ad ons which I highly reccomend. These tools are quite different from the SEO MOZ pro tools which I would hihgly reccomend too (of course) SEO MOZ tolls are designed for more advanced SEO, these tools in my examples today are for a quick SEO overview. The first example is the SEO for Firefox tool, this tool gives you a qu...
Ugh... Part of me just wants to link to this old blog post and leave it at that. But, since there's actually a bit of data to share helping to show that (at least so far) Google Instant changes less than your average algorithmic rankings update, let's share. 880,0...
Much has been written about the tactical takeaways from the mozinar this year. There was certainly no shortage of material presented, including websites to visit, tools to use, and practices to employ. I’m sure for the most advanced SEOs it was just another soaking up of valuable data, but for me it was like being tossed into the deep end of a very, very big pool. ...
Today I'll talk about one of my favorite topics, Conversion Rate Optimization (or CRO), and how to convince your organization to start doing it.
How much effort do you put in humanizing your business and building its credibility? You must have gone to flashy websites which sell their products /services in a very organized manner, provide excellent navigation and usability but which still fail to convert. Why they fail? This is because they fail to win their trust. No amount of A/B testing or multivariate testing is going to work, if yo...
Hi there folks! Today we are going to take a look into Foursquare and, more specifically, we're going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren't as easily avilable through the Foursquare site. Quick Background on Foursquare So, we're no...
Almost all new freelancers in the SEO industry asks me about this. Although they have undeniably great skills in SEO, they are having a hard time proving their clients what they can do since they do not have a portfolio just yet. So, how do you get your first client? 1. If you have finished some SEO tasks from your previous office job, you can give the client the URL of that websit...