The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Creating viral content for social media is always a gamble. Seemingly great pieces can unexpectedly flop while poorly written blog posts and strange images can go viral without any effort from the creator. In most ways, the success of viral marketing is out of the hands of the marketers. Yet, smart marketers, just like smart gamblers, know there are certain things they can do to help their chances...
Before you read any further... there are NO free links on Search Engine Watch. I just made that up to get your attention. Well... kinda. Ok, so maybe there ARE free links... but only if you're a douchebag SEO wannabe. I'm only using SEW as an example, because (1.) it's the first example I could find, and (2.) I'm hoping th...
I was very impressed by two aspects of the post: its literacy and its honesty.Especially during the hopefully closing business era we've all recently lived through, stupidity and dishonesty have ruled the day. Even a year ago, I still dispaired that everyone I did business with represented a barely hidden value system based on Milton Friedman-type winner-take-all (at whatever cost) e...
My company is very focused on the global marketplace. Thus far this year, we've targeted the Spanish, Portuguese, Russian, and British languages in search results. If you're playing "One of these things is not like the other..." you probably feel the urge to inform me that "British" just doesn't belong. On the technical merit of your argument, I woul...
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My first triathlon was this past Saturday (it was a sprint), and it didn't go so well. I figured there would be some way to use the experience as a lesson learned about SEO, so I thought about it for a bit and concluded that there is a lesson indeed, and it is about paid links. Obviously, it's a loose tie-in, but whatever, I'm good at...
I was browsing my friend Jeremy's site last week and saw that he had already reached Round 8 in his Q+A series. I've done it once before here at SEOmoz - Questions Here and Answers Here - but it's been 7 months, so I think we're due for another ro...
This week we've got a quick and dirty Whiteboard Friday about how to make use of all of those social media profiles you've been building. The trick: don't let them sit idle! You've got to network them a little in order for them to do you any good (read: links and rank). p: Video will go here Rand: Put stuff here....
I just took a premium account with SEOMoz and saw the canonicalization video. It was impressive except the https part of it. It said that, for https try to redirect to http in case of bot and otherwise show the https page, as https pages are meant for users not for bot. Yeah, somehow I can agree but I still won’t recommend doing such a work ...
Using Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don't work, updates get lost and, due to the site's miserable uptime, its third party applications don't work either. For a time, every second person's update complained about Twitter's uptime (or lack thereof), and some suggested a mu...
As you fully know, this week we launched the 2008 Web 2.0 Awards. Like last year and the year before, the awards were met with praise and kudos (good job, Jane and crew), and the page was submitted to Digg in hopes of making the home page. Jane and Rand sent out some tweets and commented on the blog post, urging various colleagues and users to digg t...
<p>One of the reasons people focus on buying links is that they want to be able to select the anchor text that they need to drive their rankings. It makes for a pretty simple relationship. You offer the publisher of another site money for a link, and in return you get to specify the link. If they don't want to give you the anchor text you want, you move onto another site.<...
That's right ladies and gents, the zaniness continues. Mr. Gambert and I must be psychically connected because apparently he filed an official response to our Notice of Opposition at the same time I was filing our Motion for Default Judgment. You can take a look at the case documents and download copies of both Jason's 41-page response and my motion, here. It's forty-one pages and truthfully, I haven't sat down and studied the whole thing yet. But it's too delicious to withhold any longer.
To quote our fantastic CTO Jeff Pollard, we're live. Two years after SEOmoz's first Web 2.0 Awards launched, we've finally finished compiling, ranking and awarding hundreds of websites across forty-one categories. We've added new categories and removed outdated ones. We've also again teamed with a great group of bloggers, marketers, and w...
We work in an industry where no one lacks the ability to link. It's very tough to find one SEO, or one person who's interested in SEO, who doesn't have a website of some sort. Many of us have more than one: a work-related domain and a personal or hobby site. None of us lack the ability to link. Thus, it seems we sometimes forget that not all industries are like ours. ...