The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Hello everybody! My name is Aaron Wheeler and one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. This week, our very own Danny Dover discusses some important and scalable ways to optimize your SEO resources. We all know that pickins' can be slim when it comes to many companies' budgets for SEO, so why not make the best of what you've got?
In the last few months, there's been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors' backlinks (like our Link Intersect, LAA or Open Site Explorer tools) and consulting/direct purchase. In this post, I'll try to cover some of the interesting major new services, as well as present some long-standing options that some ...
Back in April 2010, Will Critchlow set himself a challenge, to learn enough appengine, python, yql and xpath in 2 hours to build a useful SEO tool. The resulting article describing development of the tool inspired me to start looking at other SEO related APIs, to see if I could do something similar.
LDA is remarkably well correlated to SERPs, but by substantially less than I thought or claimed. Expected correlation (as measured by expected spearman's correlation coefficient over our dataset) is 0.17 instead of 0.32. I found a mistake with the calculation that produced the 0.32 score.
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Well yesterday was a big day on Twitter, wasn't it? I don't know about you but I was glued to the live stream of the not-so top secret Twitter press conference at exactly 3:30 pm and watched closely for an hour and a half while @Ev and @Biz told us all about the new "bigger and better" Twitter.com. The founders started by outlining many of the recent acheivem...
Google PageRank is arguably the most misunderstood and misused Web analytics metric. However, despite the fact that SEOmoz Page Authority is more useful in many respects as a numeric metric for evaluating how important a page is on the Web, I continue to include PageRank in reporting to clients on the link popularity of their Web presence.
Google recently released a new and incredibly useful featured called Weighted Sort. Here's how to build your own version (includes Excel download).
A lot has changed since I got into link building a few years ago; link exchange is dead, Ad banners are no longer all about gaining referral traffic and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others the majority of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the...
Rather than writing yet another post about new link building tactics we wanted to get back to basics and examine the guiding principles that should be applied to your link building activities regardless of which methods you’re employing. As luck would have it, we ended up with 10 principles so it was only natural to call them the Ten Commandments of Link Building. These Ten C...
Ok, in the mobile world, it is important to understand that Google sometimes lies; (Uhhh! Say it ain’t so!) Actually, all of the major search engines do it with mobile results - It is called 'transcoding.' The search engines will show the full search engine listing for the mobile-unfriendly page (like normal), but when you click on it, they will automatically take you to a temporary url that represents a ‘transcoded’ version of the page you requested, (rather than delivering you to the actual page listed in the search results). This temporary transcoded page actually lives on a subdomain hosted by the search engine, and shows a scraped version of the page you requested.
As a consultant, I work with many In-House SEO teams with strategy and other issues that arise throughout the course of the year. One of the trends that we are seeing is that these In-House teams are having a hard time coming up with accurate traffic centered goals. Traffic is the base for many metrics measurements, so being able to semi-accurately predict that number in the coming year is very important for every business on the internet.
Since the launch of our beta web app, the #1 feature request from folks writing in to us has been the inclusion of exportable, PDF reports. Today, I heard from our engineering and product teams that these are complete!...
In my new book, Everything I Know about Marketing I Learned from Google, I share 20 "Googley Lessons" that the Big G can teach marketers to help them better engage customers and prospects. Over the past 10 days I've "appeared" at 30 blogs as part of a ...
In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand di...