The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Suggestions for SEOmoz (and Thanks for Listening )
Rishi Lakhani

Suggestions for SEOmoz (and Thanks for Listening )

Of recent I have seen some interesting posts and activity on the blogs and Youmoz posts, which kind of geared me into writing this post. But before you go any deeper, remember I claim right to the disclaimer and it applies to the below – the ideas, suggestions are mine, and not reflection of anyone else or complaints – simply observatio...

A Comprehensive Guide to Hidden Text & Search Engines
Eric Enge

A Comprehensive Guide to Hidden Text & Search Engines

Hidden Text is one of the challenges faced by webmasters and search engines. Spammers continue to use hidden text to stuff keywords into their pages for purposes of artificially boosting their rankings. Search engines seek to figure out when spammers are doing this, and then then take appropriate action.For the average every day webmaster, one challenge is that there are many ways to c...

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Whiteboard Friday - "Sir Links-A-Lot"
Scott Willoughby

Whiteboard Friday - "Sir Links-A-Lot"

Hey Gang, After a brief departure (in which Jeff aptly covered Whiteboard Friday duties) I'm back to present you with this week's WBF. This week, Rand discusses some of the unique ways to implement links on your sites (and others) beyond the standard-issue text link; including the pitfalls and benefits of each. Why bother, you ask? Well, sometimes, depending on content, it can seem ...

A Humble Request for All SEOmoz Staff and Readers
K

A Humble Request for All SEOmoz Staff and Readers

I have a humble request. Fall has come, so I am back in school for the last year. I enrolled in a magazine writing class because I thought it would be fun. So far it has not been fun at all, but our first assignment is to profile a person, business, or organization. I lovingly think of SEOmoz as all three, in a way, and I knew right away that I wanted to do my article on it.

Link Title Attribute and its SEO Benefit
S

Link Title Attribute and its SEO Benefit

A subject not talked about much in the SEO world is, Link Title Attributes and if they have any benefit in SEO. To understand this topic and to see if it was worth me putting any effort into doing, I did some research and came up with my own conclusions. I welcome all other SEO specialists to share their thoughts on this topic and help me and others get a better understanding of this. ...

Never miss a beat. Get Moz Blog
email updates daily in your inbox

Across the Web & A Day in the Life
Rand Fishkin

Across the Web & A Day in the Life

I'm combining two short blogs into one tonight - hey, it's easier for you to read and me to write, so why not, right? First off, I wanted to do a roundup of some of the great material that's popped up over the past few days: Yahoo! did an impressive upgrade to their search results and the search functionality...

Plagiarism - A Case Study
M

Plagiarism - A Case Study

As we go through life we invariably at some point run into a chance to or see a case of someone else to plagiarize.Case in point. Just the other day I was checking another Search Marketing site that I read for updates. (gasp! I'm sorry seomoz its just a short fling, it doesn't mean anything) I found out to my dissapointment that his always excellent content had been publish...

Google Dominating Hollywood as Well as the Search Demographic
Rebecca Kelley

Google Dominating Hollywood as Well as the Search Demographic

The other night I was watching Knocked Up, and in the movie there are a few references to "Googling" something. For example, in one scene the older daughter is riding in a car and casually says "I Googled murder," while in another scene Leslie Mann's character asks Paul Rudd to "Google" their daughter's symptoms to determine whether she has the chicken pox or a rash. I also recently saw The Bourne Ultimatum, and in one scene Jason Bourne uses Google to search for an agent's name, and later on there is a car chase where the guys in one car are using Google Maps o...

My Personal Opinion - 90% of the Rankings Equation Lies in These 4 Factors
Rand Fishkin

My Personal Opinion - 90% of the Rankings Equation Lies in These 4 Factors

I think that sometimes we in the field of search marketing try to make the practice more difficult than it really is. True - there are hundreds of ways to build a link, an infinite number of keywords, thousands of unique sources to drive traffic along with analytics, design, usability, code structure, conversion testing, etc. However, when it comes to the very specific question of how to rank w...

Critical Background Information: The SEOmoz Landing Page Competition (One Week On)
C

Critical Background Information: The SEOmoz Landing Page Competition (One Week On)

We're now one full week on from the results of the SEOmoz "Landing Page Contest," and I've printed out all of your comments... sat down... read through them twice... I've highlighted, I've underlined, and I've thought very carefully.The result? I've decided I'm going to write a couple of posts for "YouMoz" (this is the first).Before I get started, I ...