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This week, along with the Whiteboard Friday video, I've also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It's a critique we hear not only from clients, b...
Howdy! We've rolled out a new tool, renamed an old one, and given people the ability to search Q&A. Curious? Read on!
I'm working on a site review for a client, and I was checking to see how well the site was indexed across the major search engines. Normally we do a site: command and skip to the last page of results to get as accurate a count as we can; however, MSN's count is a little puzzling. When I first performed a count, it said the client's site had 180 pages indexed (it's a brand new site). Jumping to the...
I'm on a plane from Newark to Seattle. It's late at night, and the first hour was spent on the ground waiting for low CIGS (low ceilings of clouds & rain) to clear. So, while I still have another 4.5 hours in front of me, I'm just grateful to be in the air. The last week was a whirlwind – although that's nothing new. For the last 4 ...
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I'm back in Seattle after a short trip to NYC for SMX Social Media. I live-blogged a couple of sessions on Tuesday and tried to live blog the "Evangelist - The Marketer's Role...
We often hear the question, "How can I linkbait for a conservative industry? Doesn't linkbait have to be funny or crude or techie?" We've said it before and we'll say it again, you don't have to be Perez Hilton to do successful linbait. This week, Jane Copland discusses a few strategies to help even the most skeptical folks lea...
If you’re expecting me to provide the answer to this, I’m very sorry but I can’t! It’s because I don’t have the answer I felt it would be a genuine topic for discussion. If only for my sake as choosing any reliable and talented partner in any industry is difficult enough but to find genuine partners in the SEO world, well according to web developer&rsqu...
A while back I removed all of the social media bookmark links from my blog. At the time, my reasoning was that it was simply cluttering up the page and really added no value. It also looked rather silly to have 15 icons at the bottom of each post so that someone might bookmark it.I'd actually add it back in if:A) I thought there were some value in doing so.B...
After a quick break, we're back at SMX Social Media with "A Marketer's Guide to Social Bookmarking & Tagging." Guillaume Bouchard from NVI is up first. He starts off with his token in-joke for French speakers. People laugh (in French: "hoh...
Having just wrapped up my presentation for Linkbait: Chumming for Traffic on Social Media Sites (I linked to Vanessa Fox's session coverage on Search Engine Land in case you want a recap), I thought I'd turn the tables and live blog Extra! Extra! The Social News sites. (Side note: My allergies have been a pain in the ass e...
As many of you know, Rand travels quite a bit for his work, leaving me at home with Raul, the cabana boy. All is well for the first few hours, until I grow tired of Raul's deep tissue massages and the peeled grapes he insists on feeding me. After that, I tend to get a little bored and lonely. I'm assuming the other conference widows out there feel the same way, and as such, I'...
I'm halfway through my next post on rewriting the Beginner's Guide, but I'm just too tired to go on. Losing three hours coming over to New York doesn't help, either. So, I've turned my attention away from the project for now and thought I'd ask something a bit more participatory of the crowd here... What are the 5 industry-related websites (excluding the search engines themselves) that ...
It's late, and I should be wrapping up Q+A (or at least blogging on my promised topic of the Beginner's Guide) and getting some shut eye, but I simply couldn't resist sharing some thoughts about the web-based fervor for Republican Presidential candidate Ron Paul. For those who don't know, Paul's supporters are possibly the most organized and galvanized web community in the modern political spec...
Hey Gang, It's been a crazy week here at the Mozplex, what with interviewing for a few new positions, all kinds of work to do and, well, let's just say a little lingering controversy from last week. So it's definitely time to lighten things up with another installment of Whiteboard Friday. This week, Rand discusses differ...