The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Over the past 6 years, I've attended nearly 100 conferences on search, online marketing, startups and technology. I've given presentations or sat on panels at nearly all of them. I've organized our own SEOmoz seminars here in Seattle and in London, built panels for a variety of other conference series and, in the past 3 months, had more discussions about the conference format and the optim...
Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages. ...
Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different website, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.
Introduction Almost since the beginning of Twitter SEO experts have been speculating how Twitter can help them in their SEO projects. The most obvious usage - direct link building - was rejected immediately because of nofollow tags that were added to all external links. The only thing left was using it for ...
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Link building has, classically, been a tactic slapped on to a marketing campaign or website post-launch. I believe that those companies/sites that treat link acquisition as an afterthought, rather than building it into the product, will always lose out to those who treat link building strategically. In the deck below, I walk through a number of examples of sites, primarily startups, that have done this.
Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If ...
Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of consulting, we are now able to put our full resources into building fantastic SEO so...
SMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsoft's CEO, Steve Ballmer was the keynote, people arrived early to ensure good seats. The music playing before it started was amazing, it helped to create an excitement in the room that I really had never felt before a keynote before. I had attempted to save a seat for someone up front, but there was just too much demand and had to give it up. That's the sort of thing that happens at a great concert, not a conference keynote.
This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factorts. In that document, and in many places where local results are analyzed, it's clear that getting your business/website into more listings that Google indexes is a v...
Referenceable content is the holy grail of online communities. People talk about it, comment on it, link to it, tweet it and visit it over and over again. In a world full of chatter, it sets you apart as an authoritative voice.
We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference, Online Marketing Summit and the YCombinator conference about h...
A site's organic traffic may drop because it is performing poorly compared to it's industry competitors, or the whole industry may be suffering from a slow down of consumer demand in that niche. In this post I recommend some metrics that can be tracked to benchmark your site against competitors (independent of market behaviour) and to check the health of the industry. I'll then make suggestions for finding opportunities to slow or reverse the trend of dropping traffic. For the benefit of the time-poor, the post ends with a three point checklist / summary.
This week, we've got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen's Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let's all give them a big welcome. We did a PRO Site Review Webinar last week and noticed a few SEO issues tha...
The hot topic of the moment on SEOmoz right now is “return on investment” – a term in the scope of this site specifically revolves around measuring the worth of your marketing efforts. ROI is an easy acronym to throw around and sound smart with your boss or clients. Frankly it may even be easy to promise better ROI than you competitors because everyone measures it differen...