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It's no mystery that people in the SEO world have strong feelings about cloaking. The very mention of an off-white hat tactic in one of my YouMOZ posts earned me multiple thumbs down and accusations of cloaking. One comment in particular interested me, though: someone suggested that they consider cloaking to be virtually any tactic that treats search engines differently from end-users. As...
Search Engine Strategies China was held in the beautiful resort town of Xiamen on May 24 - 25. KEYNOTEYvonne Chang, China Yahoo and Alibaba Vice President, was interviewed by Chris Sherman and Inway Ni for the Keynote address. Mr. Ni asked Ms. Chang to search for her name on Yahoo and she noted his blog was ranked...
Tonight I'm back from Hong Kong and China, sitting at my computer in lovely, cool, wonderfully-clean-tap-water-spouting Seattle. There's a lot to come on Chinese search marketing from myself, Si and David Temple (who generously offered coverage of the conference for the blog), but, in the meantime, I know we need to get back to basics here at SEOmoz...
As promised, I'm putting up my presentations from SES Xiamen 2007. There's so much to share about China that it's nearly impossible to put it into a blog post and thus, when I return home, I'll be writing a full article on SEOmoz about my experiences, the Chinese search market and what I ate (abalone, shark fin soup, camel, turtle, duck tongue, scorpions, starfish, jellyfish and many more)....
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Patrick Sexton (aka feedthebot) over at SEOish contacted a few big names in the search marketing industry and asked: "What would you do if you only had 100 dollars to market your website?" This excellent read includes responses from Aaron Wall, Andy Beal, Andy Hagans, Kid Disco, Lee Odden, Tod...
That Joe Whyte sure has been busy lately. With the amount of time he spends on IM pestering me and Jane, I'm astounded he had the time to get a new site up and running and post this entry about how to get links from .edu sites. Basically, h...
This week SEOmoz's very own CTO and Digg Guru, Matt Inman, discusses some up-to-date strategies and tricks for building successful, Digg-targeted content.
In the search to find the best ways to promote or drive traffic to your site, Google Image Search is often overlooked. While ranking for terms in Google Image Search is unlikely to ever bring you massive amounts of traffic a la Digg or StumbleUpon, the steps to optimize your images for Google Image Search are extremely simple, and the traf...
Plaxo, a "smart address book" service provider, recently published their second Connected Index, which is a list of which job titles have the most connections based on the average number of contacts in their address book. 15 million Plaxo members' address books were used for the study. Unsurprisingly, talent agents were reported to be the most connecte...
Jon Payne (if I were talking to his friend and wanted to invite them both to a party, I'd so say "You better bring the Payne!") emailed Rand, urging him to write a blog post about SEO groups. Since Rand's indisposed in China, poor Jon had to resort to downgrading and asking me if I would blog about it. My motto should be "Rebecca Kelley: When R...
Two days ago Agerhart.com posted their discovery that Yahoo! was cloaking their Autos page. As one of our resident programmers, Jeff, put it, Yahoo! was practicing in standard, run of the mill cloaking, where they look at the IP/user-agent and serve a different p...
...at least, not according to a study published by eMarketer. The article, titled "Search Marketers Seed Social Networks," cites a survey conducted by iProspect and JupiterResearch. http://www.emarketer.com/Article.aspx?id=1004937...
This week Rand talks about...well...nothing, he's in China. Rebecca Kelley takes over for a sublimely light-hearted Whiteboard Friday in which the rest of the Moz crew show that we can most certainly bring the noise to match anyone's funk.
And now, to finish off your Thursday, here's a roundup of various news tidbits that I found interesting: Scoreboard Media Group has an encouraging post called "If At First You Don't Succeed, Quit!" Though it's rife with baseball metaphors, Brian Provost makes a fantastic point--that some...