The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
I was recently inspired by a post by MikeTek, Examining the Top 150 In-Linked Posts at SEOmoz. While the information was very informative, it was taken from a limited sample of the over 3,800 post on SEOmoz. Along with the small sample size, the data was not proportiona...
As a webmaster of a small business website, I get a lot of SEO's calling me, touting their services.One of the claims many make is that the traffic from organic searches converts better than that from PPC searches. I currently handle all of our search engine optimization as well as PPC management. Having never tested the theory, I cranked up Google Analytics and started rummaging thr...
Rand recently published a post discussing 17 ways a search engine values a link. His number 5 reason referred to Domain Authority and caused a little stir within the comments trail as to what Domain Authority actually meant and where the proof of its existence has been seen. The aim of my first YouMoz post is to provide an example of where ...
Here's a directly actionable tip that any large brand should probably start doing right now. In fact most people should already have started doing it. Hopefully after reading this post they will. Take a look at these two searches: Promo Codes (US keyphrase:) ...
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1) What is the internal linking structure? - The way the pages of a website link to each other.2) Why is the internal linking structure important? To make Google understand what are the most important pages from your website. You know which the most important pages are, but does Google know? If the internal linking structure is good, a...
Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing.
This post is about three pretty interesting things in my book; opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the cleaver title, this post is not about SEO. You've been warned, OK?
To identify the most linked to pages on the world's most popular websites, we used SEOmoz's Linkscape powered top pages tool to compile a list of 105 of the most linked to pages on 17 of the Internet's most popular sites. The results are both surprising and amusing, but from Google to GaGa the most linked to pages on the internet provide an interesting look at your favorite domains that will make you scratch your head as much as it will make you laugh.
Has anyone watched the movie called Semi-pro? Where a small basketball league called ABA is on the verge of collapse and has to be merged with the NBA to survive, but the NBA only accepts four team to be merged and thus the trouble begins.
The search engine optimization process can sometimes be mistaken for a singular, sprint-to-the-finish project, when in fact, it's more like a marathon. Searchers rarely ever convert on the first click and thus, SEO campaigns that merely target a few popular keywords and call the task finished may be fooling themselves. I made this handy chart to help illustrate the issue:...
This is a very straightforward and quick article in support of the recent Whiteboard Friday, which said very clearly that the long tail of search has greater volume, and is less competitive.Well, of course for the stats mad amongst us, that's just like an open invitation to go and delve into thei...
What motivates a link? Sometimes it's referencing data/research/news or given because you've produced something interesting and valuable. Sometimes it's because another site has licensed or adopted content/widgets/badges from you. But, in most cases where an editorial link is given, I find that the underlying motivation is because that link provides some benefit to the linki...
In reading Rand’s post on the paid links debate and the related comments that followed, as well as the discussion about link brokers on another site, I wanted to take some time to fig...