Blogger Clinic: Increasing Posts-Read-per-Visit
This post helps bloggers think about techniques to increase the number posts read by each of their visitors.
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4 Visual Charts on the Value of SEO Tactics
I'm in the middle of a wild 6-week stint. First Oslo for a week, then home for 4 days, then SMX East and a week in New York City. Tonight, I'm back in Seattle, but only for a few days - our SEOmoz/Distilled London semi...
Whiteboard Friday - Interview with Google's Maile Ohye
This week our very own Jen Lopez is at SMX East in New York. She took a few minutes to sit down with Googler, Maile Ohye (first name pronounced like the Disney teen pop-star, last name rhymes with "Oy vey!"), to get the answers ...
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Local Listing: An Attempt to Understand Rank Factors
Local listing rank has become a very large part of SEO over the past years and is becoming more so as Google improves their algorithm and displays the map 10 pack on more and more searches. With few good resources on the web (http://www.davidmihm.com/local-search-ranking-factors.shtml is great but starting to become out of date), I decided to take an indepth look into local searches for s...
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Track Your MozPoints
I’m sure many of you are like me and one of the first things you do in the morning is head to SEOmoz and check out the blogs. Along with seeing the new posts, I'm also always checking out my MozPoints and watching them grow, or shrink sometimes. In one of my past ...
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Determining Keyword Value: A Recipe for Prioritizing Page Optimizations
E-commerce search engine optimization is quite possibly the most tedious and time-consuming type of SEO. An e-commerce web site can have hundreds of categories and thousands of product pages, all waiting to be optimized, haunting your every moment.The amount of work on an e-commerce site can be so daunting it can sometimes be difficult to even know where to start. If it's a bra...
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5 Incentives You Can Use for Online Marketing
The word 'incentive' is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behaviour that can be encouraged with incentives. Although this will hopefully include links as a helpful byproduct, the advice focuses more on increasing user interaction and engagement.
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Educated SEO Customers are Better
As part of my career in internet marketing primarily focused on SEO, I have had the opportunity to interact with several small and mid-size firm owners and marketing managers. Most of the time I have seen that the customers know to a certain extent as to why they need SEO (even though it is mostly restricted to rankings on search engines) but what they do not know is how SEO actually works....
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Stop Reading This and Do Something! Here Are a Few Ideas.
One of my favorite blog posts of all time was called Do It F*&king Now, written by Quadszilla. That post lifted my productivity levels tenfold - for a few weeks. Maybe I should go back and read it again. But first, I want to share another way to boost productivity Reading blog posts, forums, t...
Where in the World is SEOmoz?
We're getting close to the end of the year, which means halloween, holiday parties and spending time with the family... That is unless you're a mozzer! The fall season has hit us full swing and we're out and about speaking and attending conferences, providing training and traveling from Sweden to Mexico to Vegas baby! Check out where we'll be over the next few months and hopefully we'll see you there!
The Biggest SEO Opportunity On The Planet?
So you may have noticed that Adobe are looking to buy Omniture for $1.8-million. Ridiculously interesting news for creatives! Hugely exciting for web analysts! For SEOs? Not the most mindblowing thing ever to happen...BUT - that's not what this post is about. It IS about Adobe though, and more specifically it is a quick case study in missed SEO opportunities (commonly known as 'F...
Terrible SEO Advice: Focus on Users, Not Engines
If you've been around the SEO world a while, you've undoubtedly heard the old adage: Do what's right for users and engines will reward you with higher rankings Along with its peer: SEO tactics that focus on engines, rather than users, are manipulative (...
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Command and Conquer Your Long Tail
I know blog authors loves to write a long and persuasive introduction before they get to the point. Well, we all need to show that we know what we're talking about before we bring some good value. I'm doing the same thing most of the time, but not this time. So let's get to the point, and quickly.Everybody knows what long tail stands for in SEO terms (just google it...). Ever...
Design Trends: The Single Purpose Homepage
Single-Purpose homepage designs are on the rise. This post covers the benefits and runs through examples of successful implementations along with a discussion of potential SEO impacts.