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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

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SEOmoz Interview - Lyndsay Walker on Bing
Scott Willoughby

SEOmoz Interview - Lyndsay Walker on Bing

In this interview live from the floor of SMX Advanced 2009, Rand talks to Lindsay Walker from Canada's Web Shop about Microsoft's new search engine, Bing. Lindsay offers some good insight into how SEOs should go about learning how best to optimize for Bing, as well as some of the nice features it has for ...

Unique Content for Text Links
jamie hands

Unique Content for Text Links

Background I’m pretty sure that many of us on here are aware of the recent Go Compare case where Go Compare dropped in the SERP’s for their brand name for a few days. There was talk at the time that they were penalised for violating Google’s Terms and Conditions (TOC’s).

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Five Web Writing Tips That Pay My Bills
Paul Lalley

Five Web Writing Tips That Pay My Bills

Whether you work from home as a web writer, or you go to the big corner office each day, web writers need to understand the science of search engine optimization and the art of writing to attract the attention of a human being – in 6.4 seconds, the average time a site visitor takes to evaluate the usefulness or interest of your client’s website.

The Cookie Conundrum
D

The Cookie Conundrum

I have been going back and forth with SEOmoz’s Danny Dover for the past couple weeks regarding a crawling error occurring within the site I am currently doing SEO for. He has been a tremendous help to me, and believes others may be having the same issues as I. So…low and behold, I’m going to discuss it here in hopes of finding others just like me and some further expertise on how to handle the situation.

Hiding From Your Competitors
T

Hiding From Your Competitors

Recently SMX London 2009 happened. I was too busy feeling ill to attend but I did my best to follow what happened. One of the talks that sounded really good was by Mikkel deMib about hiding your site from competitors. He suggests emailing them, then using the email headers to get their IP address. I'm going to cover the code you can use to "deal with" such spies.

Getting Value from Search Conferences
S

Getting Value from Search Conferences

I've just got back from SMX London (when I say "just" I'm obviously referring to the Hangover, as I've been back multiple days), and It's probably the best event I've been to for all around value and enjoyment. Having to been to several conferences (Including 3 SES events) over the years though, I've come to the conclusion that, unless you are networking for clients, these events are not easy to justify the expenditure they incur. The problem most people in the intermediate-advanced tier face is hearing only what we know already; I spend a lot of these sessions sucking eggs now.